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THE "BET BLACK MEN'S SUMMIT" CREATES AN EMPOWERING SPACE FOR BLACK MEN TO ADDRESS COMPLEX TOPICS AND AMPLIFY THEIR VOICES AHEAD OF 2024 PRESIDENTIAL ELECTION

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BET Media Group announces the premiere of the 'BET Black Men's Summit', airing October 29, 2024, at 10 PM ET/9 PM CT. Hosted by D.L. Hughley, the special brings together influential Black men to discuss critical issues ahead of the 2024 presidential election. The summit features prominent guests including Michael Ealy, Jermaine Dupri, and Ben Crump, addressing economic disparities, political engagement, and reproductive rights. According to BET's study, while 89% of Black men intend to vote, nearly 20% feel ignored in the political process. The summit is part of BET's 'We VOTE' campaign aimed at increasing civic engagement and voter participation within the Black community.

BET Media Group annuncia la prima dello 'BET Black Men's Summit', che andrà in onda il 29 ottobre 2024, alle 22:00 ET/21:00 CT. Condotto da D.L. Hughley, questo speciale riunisce importanti uomini neri per discutere questioni critiche in vista delle elezioni presidenziali del 2024. Il summit presenta ospiti di spicco come Michael Ealy, Jermaine Dupri e Ben Crump, affrontando disparità economiche, impegno politico e diritti riproduttivi. Secondo uno studio di BET, mentre l'89% degli uomini neri intende votare, quasi il 20% si sente ignorato nel processo politico. Il summit fa parte della campagna 'We VOTE' di BET, volta a incrementare l'engagement civico e la partecipazione al voto all'interno della comunità nera.

BET Media Group anuncia el estreno de la 'BET Black Men's Summit', que se emitirá el 29 de octubre de 2024, a las 10 PM ET/9 PM CT. Presentado por D.L. Hughley, este especial reúne a influyentes hombres negros para discutir cuestiones críticas de cara a las elecciones presidenciales de 2024. La cumbre contará con invitados destacados como Michael Ealy, Jermaine Dupri y Ben Crump, abordando desigualdades económicas, compromiso político y derechos reproductivos. Según un estudio de BET, aunque el 89% de los hombres negros tiene la intención de votar, casi el 20% se siente ignorado en el proceso político. La cumbre es parte de la campaña 'We VOTE' de BET, que tiene como objetivo aumentar la participación cívica y electoral dentro de la comunidad negra.

BET Media Group는 'BET Black Men's Summit'의 프리미어를 발표하며, 이 프로그램은 2024년 10월 29일 오후 10시 ET/오후 9시 CT에 방영됩니다. D.L. Hughley가 호스트를 맡는 이 특별 프로그램은 2024년 대통령 선거를 앞두고 중요한 이슈에 대해 논의하기 위해 영향력 있는 흑인 남성들을 모읍니다. 이 서밋에는 Michael Ealy, Jermaine Dupri, Ben Crump과 같은 저명한 게스트가 참여하여 경제적 격차, 정치적 참여, 생식권에 대해 다룹니다. BET의 조사에 따르면, 흑인 남성의 89%가 투표할 의향이 있지만, 거의 20%는 정치 과정에서 무시당한다고 느낍니다. 이번 서밋은 BET의 'We VOTE' 캠페인의 일환으로, 흑인 커뮤니티 내의 시민 참여와 투표 참여를 증가시키는 것을 목표로 하고 있습니다.

BET Media Group annonce la première du 'BET Black Men's Summit', qui sera diffusé le 29 octobre 2024 à 22h ET/21h CT. Animé par D.L. Hughley, ce spécial réunit des hommes noirs influents pour discuter des questions critiques avant les élections présidentielles de 2024. Le sommet présente des invités de marque tels que Michael Ealy, Jermaine Dupri et Ben Crump, qui abordent les disparités économiques, l'engagement politique et les droits reproductifs. Selon une étude de BET, alors que 89 % des hommes noirs ont l'intention de voter, près de 20 % se sentent ignorés dans le processus politique. Le sommet fait partie de la campagne 'We VOTE' de BET, visant à accroître l'engagement civique et la participation électorale au sein de la communauté noire.

BET Media Group kündigt die Premiere des 'BET Black Men's Summit' an, die am 29. Oktober 2024 um 22:00 Uhr ET/21:00 Uhr CT ausgestrahlt wird. Moderiert von D.L. Hughley bringt das Special einflussreiche schwarze Männer zusammen, um wichtige Themen im Vorfeld der Präsidentschaftswahlen 2024 zu besprechen. Der Gipfel präsentiert prominente Gäste wie Michael Ealy, Jermaine Dupri und Ben Crump, die sich mit wirtschaftlichen Ungleichheiten, politischem Engagement und reproduktiven Rechten befassen. Laut einer BET-Studie beabsichtigen 89 % der schwarzen Männer zu wählen, jedoch fühlt sich fast 20 % im politischen Prozess ignoriert. Der Gipfel ist Teil von BETs 'We VOTE'-Kampagne, die darauf abzielt, das bürgerschaftliche Engagement und die Wählerbeteiligung in der schwarzen Gemeinschaft zu erhöhen.

Positive
  • Part of Paramount (PARA), providing potential reach and resources
  • Strategic timing ahead of 2024 presidential election to maximize impact and viewership
  • Multi-platform distribution strategy across BET+, BET.com, and social media platforms
Negative
  • Study reveals 11% of potential Black male voters remain disengaged
  • 20% of Black men feel politically marginalized, potentially affecting viewer engagement

Insights

This BET special, while socially significant, has direct financial impact on Paramount's stock. The program represents BET's continued commitment to its core audience but is unlikely to materially affect viewership or subscription numbers. The timing ahead of the 2024 election and the high-profile guest list may generate some media attention, but from an investor perspective, this is a routine programming announcement.

BET's position within Paramount's portfolio remains stable, with this content aligning with their established brand strategy. While the special could contribute to brand value and audience engagement, it's not expected to drive significant revenue changes or impact Paramount's overall financial performance.

AIRING TUESDAY, OCTOBER 29, 2024, AT 10 PM ET/9 PM CT ON BET

HOSTED BY D.L. HUGHLEY, A DYNAMIC, IN-DEPTH DISCUSSION ADDRESSING ECONOMIC, SOCIAL, AND POLITICAL TOPICS OF IMPORTANCE TO BLACK MEN

FEATURING MICHAEL EALY, JERMAINE DUPRI, ATTY. BEN CRUMP, DERRICK JOHNSON, MARC MORIAL, VIC MENSA, REP. STEVEN HORSFORD, REP. JUSTIN J. PEARSON, QUENTIN JAMES, KENNY BURNS, DR. WES BELLAMY, KHALIL THOMPSON, CHARLES PHILLIPS AND MORE

PREVIEW LINK: HERE

NEW YORK, Oct. 28, 2024  /PRNewswire/ -- BET Media Group will premiere the "BET Black Men's Summit," hosted by comedian, actor, and radio host D.L. Hughley. Airing on Tuesday, October 29, 2024, at 10 PM ET/9 PM CT and streaming on BET+, BET.com, and across the BET social media platforms, this special convenes influential Black men from an array of industries and backgrounds in-depth conversations on the critical issues impacting their communities ahead of the 2024 presidential election.

There is a heightened focus on Black men as a crucial demographic in this presidential election. The "BET Black Men's Summit invites viewers to reflect on the layered complexities Black men encounter while also celebrating their contributions and strength. From persistent economic disparities and the effects of inflation to reproductive rights and the ongoing fight against misinformation targeting Black voters, this candid conversation creates a space for vulnerability and challenges false narratives in mainstream media.

The summit features prominent guests, including actor Michael Ealy, award-winning music producer Jermaine Dupri, civil rights attorney Ben Crump, NAACP President & CEO Derrick Johnson, National Urban League President & CEO Marc Morial, rapper and philanthropist Vic Mensa, the Honorable Greg Jackson, The Collective PAC Founder and President Quentin James, lifestyle specialist and radio host Kenny Burns, Chair, Congressional Black Caucus and Nevada Representative Steven Horsford, Tennessee State Representative Justin J. Pearson, Virginia State University Political Science Dept. Chair Dr. Wes Bellamy, author and political commentator Keith Boykin, Win With Black Men Executive Director Khalil Thompson, and CEO and co-founder of The Gathering Spot Ryan Wilson.

Economic challenges take center stage, with Kenny Burns reflecting on the pandemic's impact on Black communities in Atlanta and D.L. Hughley recounting his own experiences with low wages and the inadequacies of the current minimum wage. Charles Phillips, co-chair of the Black Economic Alliance, further highlights the economic disparities exacerbated by the pandemic and discusses the improvements under President Biden's leadership.

Congressman Steven Horsford explores Black men's political engagement, debunking misleading narratives and championing Vice President Harris' Economic Opportunity Agenda for Black men. Jermaine Dupri emphasizes the need for greater political education within the Black community, pointing out how misinformation continues to suppress Black men's voices.

Vic Mensa and Kenny Burns took it to the street with their "man-on-the-street" segments, which captured real-time perspectives from Black men in the key battleground states of North Carolina and Georgia. The discussions dive into narratives and beliefs surrounding immigration, health, reproductive rights, and the sexism that Black women face in their pursuit of leadership positions.

In a powerful moment, Vic Mensa addresses the issue of reproductive rights, stating, "Many men I spoke to felt that women's reproductive rights were important to them but not their top priority. However, the fact remains that maternal mortality rates amongst Black women are exponentially higher in states with abortion bans." Mensa continues, "As Black men, our primary responsibility in this humanity is to protect Black women. Protecting Black women begins and ends with listening to them about what makes them feel safe….we are seeing the emboldening of the people who seek to destroy us and to destroy our mothers, sisters, nieces, and the women in our lives, so I think that it's an issue of paramount importance to us and to me."

"The lived experiences of Black men in this country carry great weight, and the urgency for our voices to be heard has never been more critical," said Scott Mills, President and CEO of BET Media Group. "The 'BET Black Men's Summit' is more than a conversation—it is a call to action for us to come together, share our truths, and confront the issues that shape not only our communities but the very future of this nation. In a time when our perspectives are often overlooked or misrepresented, this summit creates a powerful space for us to speak boldly, listen deeply, and ignite change. It is a reminder that our stories, our struggles, and our triumphs are central to the progress of this country."

"BET Black Men's Summit" underscores the BET commitment to provide a platform for Black men to reclaim their voices, challenge misinformation, and engage in a political process that directly impacts their futures. Through these intimate and honest conversations, the summit not only informs, but inspires action, encouraging Black men to vote and to make their voices heard in the 2024 election.

"According to our Black Male Voter Study conducted by BET Consumer Insights, 89% of Black men we spoke with intend to vote, but we cannot overlook the unrepresented 11% whose voices we risk losing," said Tiyale Hayes, Executive Vice President, Multiplatform Analytics and Insights and Co-lead of Social Impact at BET. "Nearly 20% of Black men feel ignored in the political process, and the 'BET Black Men's Summit' is an opportunity to address these concerns and ensure Black men feel heard as part of the broader movement toward civic engagement and change."

Executive produced by Connie Orlando, Jason Samuels, and Erik Parker, with senior supervising producer Steven Ramey, this news special furthers the BET "We VOTE" campaign to increase civic engagement and voter participation within the Black community.

About 'We VOTE'
BET Media Group initiative 'We VOTE' embodies the company's steadfast commitment to empowering Black voters and amplifying their voices in all upcoming elections to harness the power of collective action and drive meaningful change. The campaign is a testament to ongoing efforts by BET to ignite unprecedented civic engagement, voter registration, and turnout among Black voters. By equipping communities with knowledge about their voting rights and combating misinformation, BET Media Group aims to create a lasting impact that extends far beyond Election Day.

ABOUT BET
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit betpressroom.com.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/the-bet-black-mens-summit-creates-an-empowering-space-for-black-men-to-address-complex-topics-and-amplify-their-voices-ahead-of-2024-presidential-election-302288867.html

SOURCE Viacom International Inc.

FAQ

When will the BET Black Men's Summit air on Paramount's BET (PARA)?

The BET Black Men's Summit will air on Tuesday, October 29, 2024, at 10 PM ET/9 PM CT on BET.

Who are the main guests featured in the 2024 BET Black Men's Summit (PARA)?

The summit features prominent guests including Michael Ealy, Jermaine Dupri, Ben Crump, Derrick Johnson, Marc Morial, Vic Mensa, and several other influential Black leaders and entertainers.

What platforms will stream the BET Black Men's Summit 2024 (PARA)?

The summit will be available on BET+, BET.com, and across BET social media platforms, in addition to the television broadcast.

What percentage of Black men plan to vote according to BET's study (PARA)?

According to BET's Black Male Voter Study, 89% of Black men intend to vote in the upcoming election.

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