STOCK TITAN

PMI to Introduce Booksy: New Patented Collectible Toys That Spark a Love for Reading & Play

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

PMI Kids World is launching Booksy, a new patented collectible toy line that combines toys with tiny books, aimed at fostering a love for reading and play. The line will debut in October 2024 with PMI's original Monster Tales on Amazon, followed by licensed versions featuring characters from PAW Patrol and Tales of the Teenage Mutant Ninja Turtles at Walmart in November.

Booksy toys are designed for children aged 3-8 and include collectible figures with miniature books inside. The Monster Tales collection will offer a Six Pack and a Bookshelf Collector Set on Amazon. Licensed versions will feature 12 popular characters from PAW Patrol and TMNT, available exclusively at 3,000 Walmart stores in the USA.

The global release is set for Fall 2024, with distribution in key markets including the UK, France, Middle East, and Canada. This innovative product line represents PMI's own intellectual property, developed in-house and patented.

PMI Kids World lancerà Booksy, una nuova linea di giocattoli collezionabili brevettata che combina giocattoli con mini libri, con l'obiettivo di favorire l'amore per la lettura e il gioco. La linea debutterà nell'ottobre 2024 con il Monster Tales originale di PMI su Amazon, seguita da versioni licenziate con i personaggi di PAW Patrol e Tales of the Teenage Mutant Ninja Turtles presso Walmart a novembre.

I giocattoli Booksy sono progettati per bambini dai 3 agli 8 anni e includono figure collezionabili con libri in miniatura all'interno. La collezione Monster Tales offrirà un Six Pack e un Set da Collezione Libreria su Amazon. Le versioni licenziate presenteranno 12 personaggi popolari di PAW Patrol e TMNT, disponibili esclusivamente in 3.000 negozi Walmart negli Stati Uniti.

Il lancio globale è previsto per l'autunno 2024, con distribuzione nei mercati chiave tra cui Regno Unito, Francia, Medio Oriente e Canada. Questa linea di prodotti innovativa rappresenta la proprietà intellettuale di PMI, sviluppata internamente e brevettata.

PMI Kids World lanzará Booksy, una nueva línea de juguetes coleccionables patentada que combina juguetes con libros pequeños, destinada a fomentar el amor por la lectura y el juego. La línea debutará en octubre de 2024 con Monster Tales, el original de PMI en Amazon, seguido por versiones licenciadas que presentan personajes de PAW Patrol y Tales of the Teenage Mutant Ninja Turtles en Walmart en noviembre.

Los juguetes Booksy están diseñados para niños de 3 a 8 años e incluyen figuras coleccionables con libros en miniatura en su interior. La colección Monster Tales ofrecerá un Six Pack y un Set de Colección de Librería en Amazon. Las versiones licenciadas presentarán 12 personajes populares de PAW Patrol y TMNT, disponibles exclusivamente en 3,000 tiendas Walmart en los EE. UU.

El lanzamiento global está previsto para el otoño de 2024, con distribución en mercados clave que incluyen el Reino Unido, Francia, Medio Oriente y Canadá. Esta innovadora línea de productos representa la propiedad intelectual de PMI, desarrollada internamente y patentada.

PMI Kids World는 Booksy를 출시합니다. 이는 장난감과 미니 책을 결합한 새로운 특허받은 수집 장난감 라인으로, 독서와 놀이에 대한 사랑을 키우는 것을 목표로 하고 있습니다. 이 라인은 2024년 10월에 PMI의 원작 Monster Tales를 아마존에서 출시하며, 11월에는 PAW PatrolTales of the Teenage Mutant Ninja Turtles의 캐릭터가 포함된 라이센스 버전이 월마트에서 출시됩니다.

Booksy 장난감은 3세에서 8세까지의 어린이를 위해 설계되었으며, 미니어처 책이 들어있는 수집 가능한 피규어를 포함합니다. Monster Tales 컬렉션은 아마존에서 Six Pack과 Bookshelf Collector Set을 제공합니다. 라이센스 버전에는 PAW Patrol과 TMNT의 인기 캐릭터 12명이 포함되어 있으며, 미국의 3,000개 월마트 매장에서 독점적으로 판매됩니다.

글로벌 출시 일정은 2024년 가을로 예정되어 있으며, 주요 시장인 영국, 프랑스, 중동, 캐나다에서 유통될 예정입니다. 이 혁신적인 제품 라인은 PMI의 고유 지적 재산을 대표하며, 내부에서 개발되고 특허를 받았습니다.

PMI Kids World lancera Booksy, une nouvelle gamme de jouets collectifs brevetée qui allie jouets et mini livres, visant à encourager l'amour de la lecture et du jeu. La ligne sera lancée en octobre 2024 avec le Monster Tales original de PMI sur Amazon, suivi de versions sous licence mettant en avant des personnages de PAW Patrol et Tales of the Teenage Mutant Ninja Turtles chez Walmart en novembre.

Les jouets Booksy sont conçus pour les enfants de 3 à 8 ans et incluent des figurines collectables avec des livres miniatures à l'intérieur. La collection Monster Tales proposera un pack de six et un ensemble de collection de bibliothèque sur Amazon. Les versions sous licence incluront 12 personnages populaires de PAW Patrol et TMNT, disponibles exclusivement dans 3 000 magasins Walmart aux États-Unis.

Le lancement mondial est prévu pour l'automne 2024, avec une distribution sur des marchés clés, notamment le Royaume-Uni, la France, le Moyen-Orient et le Canada. Cette ligne de produits innovante représente la propriété intellectuelle de PMI, développée en interne et brevetée.

PMI Kids World wird Booksy lancieren, eine neue patentierte Sammlungsspielzeugreihe, die Spielzeuge mit kleinen Büchern kombiniert und darauf abzielt, die Liebe zur Lektüre und zum Spielen zu fördern. Die Reihe wird im Oktober 2024 mit PMIs originalem Monster Tales auf Amazon debütieren, gefolgt von lizenzierten Versionen mit Charakteren von PAW Patrol und Tales of the Teenage Mutant Ninja Turtles im Walmart im November.

Die Booksy-Spielzeuge sind für Kinder im Alter von 3 bis 8 Jahren konzipiert und enthalten sammelbare Figuren mit Miniaturbüchern im Inneren. Die Monster Tales-Kollektion wird ein Six Pack und ein Bücherregal-Sammlerset auf Amazon anbieten. Die lizenzierten Versionen enthalten 12 beliebte Charaktere von PAW Patrol und TMNT, die exklusiv in 3.000 Walmart-Filialen in den USA erhältlich sind.

Die weltweite Veröffentlichung ist für den Herbst 2024 geplant, mit einer Distribution in wichtigen Märkten, darunter das Vereinigte Königreich, Frankreich, der Nahe Osten und Kanada. Diese innovative Produktlinie stellt das geistige Eigentum von PMI dar, das intern entwickelt und patentiert wurde.

Positive
  • Launch of a new patented collectible toy line combining toys with books
  • Partnerships with popular franchises PAW Patrol and Teenage Mutant Ninja Turtles
  • Exclusive distribution deals in key global markets
  • In-house developed intellectual property
  • Strategic launch timing for the holiday season
Negative
  • None.

This fall, families can collect toys with tiny books inside, featuring characters from Paramount's PAW Patrol, Tales of the Teenage Mutant Ninja Turtles, and PMI's very own Monster Tales!

Booksy (CNW Group/PMI Kid's World)

TEL AVIV, Israel, Sept. 11, 2024 /PRNewswire/ - Uniting the exciting world of toys with the imaginative world of books is the brand new patented and trademarked 'Booksy' collectible toy line by renowned global toy company, PMI Kids World. In an era where screens dominate, this collectible toy line offers children and families a unique way to foster a love for play and reading. Featuring tiny books cleverly housed inside unique collectible figures, Booksy engages children in the tactile and imaginative experience of play and reading, one Booksy at a time. The line will launch in October with PMI's original Monster Tales at Amazon, followed by an expansion in November with licensed character versions from the hugely popular worlds of PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, and Paramount+ original series Tales of the Teenage Mutant Ninja Turtles, at Walmart.

Designed, written, and illustrated for children and families, Booksy collectible figures are the perfect steppingstone to nurturing children's literacy through the excitement of collecting both books and appealing figures. The core Booksy collection, titled Monster Tales, introduces a series of original characters, stories, and a special Monster Tales bookcase for young readers to place and display their growing mini book collections. Characters from mega popular franchises, such as Chase and Skye, pups from PAW Patrol, and Raphael and Michelangelo from Tales of the Teenage Mutant Ninja Turtles, will also bring familiar faces to the world of Booksy, making reading even more exciting for young fans of the beloved franchises.

Patented and trademarked, the Booksy toy line and the Monster Tales brand are PMI's very own intellectual properties that introduces an innovative story-focused product variety featuring the talents of Christian Tremblay, branding specialist and a titan of the family entertainment industry with over 30 years of experience.

"As a parent and lifelong reader, I understand the importance of encouraging children to discover a love for reading and play that truly ignites their imaginations," says Omer Dekel, CEO at PMI Kids' World. "Booksy is particularly special to me because it's an IP we've developed in-house and patented, blending the excitement of toys with the educational value of relatable life lessons and adventures in collectible books. I'm incredibly excited to see how Booksy will inspire and nurture the next generation."

In October 2024, the Booksy Monster Tales Six Pack, featuring Monster Tales Dome figures, will launch on Amazon in the USA. This collection offers six unique characters for children aged 3-8 to collect. Additionally, the Booksy Monster Tales Bookshelf Collector Set, including a Monster Tales Booksy figure and a Collector's Bookshelf, will also be available on Amazon. The first licensed version will be launched November 2024, introducing Booksy One Pack PAW Patrol and Tales of the Teenage Mutant Ninja Turtles Dome figures at Walmart, and offering 12 beloved characters for young fans. Globally, the Booksy Monster Tales toy line is set for a Fall 2024 release, with key markets including the United States, United Kingdom (exclusively distributed by Character Options), France (exclusively distributed by Bandai France), the Middle East (exclusively distributed by iBrands), Canada (exclusively distributed by Red Planet), and more. The Booksy PAW Patrol and Tales of the Teenage Mutant Ninja Turtles toy lines will be sold exclusively at 3,000 Walmart stores across the USA.

Renowned for turning trending IPs into must-have toys, PMI Kids World is excited to introduce their very own brand and line of Booksy toys, right in time for the holidays.

About PMI Kids World
Established in 1995, PMI Kids World is a leading gaming-sector toy manufacturer focused on licensing consumer products in over 170 countries. PMI Kids World gives licensed intellectual properties (IPs) a vibrant existence by creating high-quality, innovative, affordable toys and collectibles. We're here to bring the mega children's brands and the coolest lines to kids worldwide. Our lineup includes esteemed names like Sonic Prime, Pudgy Penguins, Brawl Stars, and many others. Rooted in our purpose is the aspiration to ensure that every child can partake in the delight of play, irrespective of their circumstances.

For more information on PMI Kids' World, follow PMI on:

About Booksy
Patented and trademarked by PMI Kids World, Booksy is the global toy company's newest innovation in collectible toys and storytelling. Launching with PMI's very own Monster Tales IP in October 2024, each Booksy character figure houses a miniature, full-colored storybook that empowers kids' imagination by merging engaging play patterns with storytelling. Following Monster Tales, Booksy will also release versions based on popular kids licenses such as PAW Patrol and Teenage Mutant Ninja Turtles in November 2024. Designed for boys and girls ages 3 to 8, each story introduces kid-relatable life lessons that children, families, and teachers will love and enjoy.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/pmi-to-introduce-booksy-new-patented-collectible-toys-that-spark-a-love-for-reading--play-302244499.html

SOURCE PMI Kid's World

FAQ

When will PMI launch the Booksy Monster Tales toy line?

PMI will launch the Booksy Monster Tales toy line in October 2024 on Amazon in the USA.

What licensed characters will be featured in the Booksy toy line?

The Booksy toy line will feature licensed characters from PAW Patrol and Tales of the Teenage Mutant Ninja Turtles.

Where will the licensed Booksy PAW Patrol and TMNT toys be sold?

The licensed Booksy PAW Patrol and TMNT toys will be sold exclusively at 3,000 Walmart stores across the USA.

What age group is the Booksy toy line designed for?

The Booksy toy line is designed for children aged 3-8 years old.

In which countries will the Booksy toy line be available?

The Booksy toy line will be available globally, with key markets including the United States, United Kingdom, France, Middle East, and Canada.

Paramount Global Class B

NASDAQ:PARA

PARA Rankings

PARA Latest News

PARA Stock Data

7.14B
600.73M
5.54%
77.7%
9.6%
Entertainment
Television Broadcasting Stations
Link
United States of America
NEW YORK