Plan International and Paramount Partner To Empower Girls Worldwide
Plan International and Paramount have announced a global partnership launching on International Day of the Girl Child to promote girls' education and gender equality. The campaign features Nickelodeon's Dora and includes several key initiatives: the establishment of a new Dora Fund providing grants for youth-led organizations, distribution of backpacks with school supplies, a global PSA across Paramount networks, and a resource hub. The campaign aims to address the crisis of 224 million out-of-school children worldwide, with girls facing the greatest barriers to education. Plan International reached 10.5 million people through education programs in 2023 and seeks to expand this impact through this partnership.
Plan International e Paramount hanno annunciato una partnership globale che sarà lanciata in occasione della Giornata Internazionale della Bambina per promuovere l'educazione delle ragazze e l'uguaglianza di genere. La campagna presenta Dora di Nickelodeon e include diverse iniziative chiave: l'istituzione di un nuovo Dora Fund che fornisce sovvenzioni per organizzazioni guidate dai giovani, distribuzione di zaini con materiale scolastico, una campagna di sensibilizzazione globale attraverso le reti Paramount e un hub di risorse. L'obiettivo della campagna è affrontare la crisi di 224 milioni di bambini non scolarizzati in tutto il mondo, con le ragazze che affrontano le maggiori barriere all'istruzione. Nel 2023, Plan International ha raggiunto 10,5 milioni di persone attraverso i programmi educativi e mira a espandere questo impatto attraverso questa partnership.
Plan International y Paramount han anunciado una asociación global que se lanzará en el Día Internacional de la Niña para promover la educación de las niñas y la igualdad de género. La campaña cuenta con la participación de Dora de Nickelodeon e incluye varias iniciativas clave: el establecimiento de un nuevo Dora Fund que proporciona subvenciones para organizaciones dirigidas por jóvenes, distribución de mochilas con materiales escolares, una campaña de concientización global a través de las redes de Paramount, y un centro de recursos. La campaña tiene como objetivo abordar la crisis de 224 millones de niños fuera de la escuela en todo el mundo, con las niñas enfrentando las mayores barreras para la educación. Plan International alcanzó a 10,5 millones de personas a través de programas educativos en 2023 y busca ampliar este impacto a través de esta asociación.
플랜 인터내셔널과 파라마운트는 세계 소녀의 날에 맞춰 소녀 교육과 성 평등을 촉진하기 위한 글로벌 파트너십을 발표했습니다. 이번 캠페인에는 니켈로디언의 도라가 포함되며, 몇 가지 주요 이니셔티브가 포함됩니다: 청소년 주도의 단체에 지원금을 제공하는 새로운 도라 기금 설립, 학용품이 포함된 백팩 배포, 파라마운트 네트워크 전역에서의 글로벌 공익 광고 및 자원 허브 설립. 캠페인의 목표는 전 세계에 2억 2천4백만 명의 학교에 가지 못하는 아동 위기를 해결하는 것으로, 특히 소녀들이 교육에 가장 큰 장벽을 겪고 있습니다. 플랜 인터내셔널은 2023년에 교육 프로그램을 통해 1천5백만 명에 도달했으며, 이번 파트너십을 통해 이러한 영향을 확대하고자 합니다.
Plan International et Paramount ont annoncé un partenariat mondial qui sera lancé à l'occasion de la Journée internationale de la fille pour promouvoir l'éducation des filles et l'égalité des sexes. La campagne met en vedette Dora de Nickelodeon et comprend plusieurs initiatives clés : l'établissement d'un nouveau Dora Fund fournissant des subventions aux organisations dirigées par des jeunes, la distribution de sacs à dos avec des fournitures scolaires, une campagne de sensibilisation mondiale à travers les réseaux Paramount, et un hub de ressources. La campagne vise à s'attaquer à la crise de 224 millions d'enfants non scolarisés dans le monde, les filles faisant face aux plus grands obstacles à l'éducation. Plan International a atteint 10,5 millions de personnes grâce à des programmes éducatifs en 2023 et vise à élargir cet impact grâce à ce partenariat.
Plan International und Paramount haben eine globale Partnerschaft angekündigt, die am Internationalen Tag des Mädchens gestartet wird, um die Bildung von Mädchen und die Gleichstellung der Geschlechter zu fördern. Die Kampagne präsentiert Nickelodeons Dora und umfasst mehrere wichtige Initiativen: die Einrichtung eines neuen Dora-Fonds, der Zuschüsse für von Jugendlichen geführte Organisationen bereitstellt, die Verteilung von Rucksäcken mit Schulmaterial, eine globale PSA über die Paramount-Netzwerke und ein Ressourcen-Hub. Die Kampagne hat zum Ziel, die Krise von 224 Millionen Kindern, die weltweit nicht zur Schule gehen, anzugehen, wobei Mädchen die größten Bildungshindernisse überwinden müssen. Plan International erreichte 2023 10,5 Millionen Menschen über Bildungsprogramme und möchte diese Wirkung durch die Partnerschaft weiter ausbauen.
- Partnership with major media company Paramount expands reach across 160 markets worldwide
- Creation of new Dora Fund to provide grants for youth-led organizations
- Additional funding stream through backpack distribution program
- None.
Global campaign launches on International Day of the Girl to support girls' education and gender equality
WASHINGTON, DC / ACCESSWIRE / November 25, 2024 / In celebration of International Day of the Girl Child (Oct. 11), Plan International has announced a partnership with Paramount to launch a new global campaign, featuring Nickelodeon's iconic Latina heroine Dora, to champion girls' access to education and gender equality. Kicking off today, the multiplatform initiative includes:
The establishment of a new Dora Fund: Provides grants for youth-led organizations dedicated to girls' education.
Backpacks and supplies: Paramount will provide funding for the distribution of backpacks filled with school supplies. Audiences can choose to contribute to this through Plan's Gifts of Hope initiative.
Global PSA: A powerful public service announcement airs across Paramount networks.
A Plan International resource hub: Offers additional ways for audiences to get involved in the campaign and learn more.
Globally, 224 million children and youth are out of school, with girls facing the greatest barriers to education. To help address this crisis, Plan reached 10.5 million people through inclusive, quality education programs in 2023 alone. Building on this impact, the campaign invites the public to help break down these barriers and ensure all children, especially girls, have the opportunity to learn.
"This partnership showcases the power of education to transform girls' lives," said Shanna Marzilli, president and CEO of Plan International USA. "By partnering with Paramount, we are raising awareness about the barriers girls face and providing ways for people to help break them down. Together, we won't stop until every girl can access the education she deserves."
Bradley Archer-Haynes, senior vice president, cross company impact at Paramount, said: "We are so proud to partner with Plan International to encourage discussions about access to education and gender equality for the next generation of female leaders, innovators and groundbreakers around the world. Kids are powerful contributors to societal change, and we hope Dora's legacy of empowerment, inclusivity and adventure continues to inspire positive transformation through this campaign."
Campaign details
The campaign kicked off on Oct. 11 with a 60-second PSA airing across Paramount's networks in more than 160 markets worldwide including Nickelodeon and MTV global feeds, as well as social media, along with a shorter version for broader distribution. The PSA celebrates the limitless potential of every girl, encouraging them to face challenges and pursue their dreams with courage and determination, embodying Dora's core values of bravery and empowerment.
The campaign also offers an online landing page offering an opportunity for girl- and youth-led organizations to apply for grants to support their work to promote girls' education, a quiz to test your knowledge of the futures girls want, inspiring stories of changemakers, and other content featuring practical information on how to support girls' rights.
As part of the campaign, the "Dora Fund" has been created to provide grants to organizations that support projects aimed at advancing girls' education in communities around the world. Paramount will also fund the distribution of backpacks filled with school supplies to children in need, and audiences will be able to directly contribute to this effort through Plan's Gifts of Hope initiative, an affordable way to address global challenges and injustices.
"This campaign opens doors for girls to become leaders, teachers or explorers by providing the resources, support and encouragement they need to pursue their dreams," Marzilli added. "Through education and community, we can help girls break barriers and create the futures they want."
Get involved
Be a part of the movement for change. Scan the QR code in the PSA or visit www.planusa.org/dora to join the campaign, apply for grants through the Dora Fund and discover more ways you can champion gender equality today.
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About Plan International
Plan International is an international development and humanitarian nonprofit that advances children's rights and equality for girls. Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We are there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. With more than 85 years of experience, we work to transform lives in more than 80 countries. We won't stop until we are all equal.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.
Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com
SOURCE: Paramount
View the original press release on accesswire.com
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