Paramount's Reflecting Me: The Video (2023)

Rhea-AI Summary

Paramount Insights (Ticker: PI) conducted a global survey in 2021 and followed up two years later to understand consumer perceptions of on-screen representation and diversity. The study, Reflecting Me, revealed a strong desire for better representation both on- and off-screen.

NORTHAMPTON, MA / ACCESSWIRE / December 13, 2023 / Paramount:

BY: MATTHEW JAFAR

Originally published by Paramount

In 2021, Paramount Insights surveyed 15,000 consumers across the world to understand their perceptions of the state of on-screen representation and diversity. The resulting study, Reflecting Me, found that audiences craved better representation both on- and off-screen.

Two years later, as part of our Content for Change initiative, we set out to refresh our understanding and build upon those findings. In addition to a new global survey, we spoke to a variety of leading figures shaping the global conversation around media and culture.

This is what they had to say about the state of diversity, equity, and inclusion around the world.

View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.

Contact Info:

Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com

SOURCE: Paramount

View the original press release on accesswire.com

FAQ

What did Paramount Insights study in 2021?

Paramount Insights (Ticker: PI) surveyed 15,000 consumers worldwide to understand their perceptions of on-screen representation and diversity.

What did the Reflecting Me study find?

The Reflecting Me study found that audiences craved better representation both on- and off-screen.

What is Paramount's Content for Change initiative?

Paramount's Content for Change initiative aims to refresh their understanding of on-screen representation and diversity and build upon previous findings.

Who did Paramount speak to as part of the initiative?

As part of the initiative, Paramount spoke to a variety of leading figures shaping the global conversation around media and culture.