Paramount Global Launches "Popular is Paramount"

Rhea-AI Summary

Paramount Global (NASDAQ: PARA, PARAA) has launched a new campaign titled 'Popular is Paramount', emphasizing its strength in creating and distributing popular content. This campaign aims to enhance its brand positioning among advertisers, distributors, investors, and the creative community, showcasing its broad portfolio and track record of producing mass-market hits across various platforms. The campaign will run through Summer 2023 and will feature innovative marketing strategies including extensive media placements in major cities like New York and Los Angeles. This initiative highlights Paramount's commitment to leveraging its extensive content library to connect with diverse audiences.

Positive

• Launch of the 'Popular is Paramount' campaign to enhance brand positioning.
• Focus on showcasing popular IP that resonates culturally and commercially.
• Campaign features innovative marketing strategies and a modern visual design system.

Negative

• None.

New Trade Marketing Campaign and Positioning Celebrates Scale, Breadth and Impact of Paramount Content with Big, Beloved IP For All Audiences at the Center

Showcases Paramount's Track Record of Making Popular Content and Content Popular for Advertisers, Distributors, Investors and the Creative Community

*Click here for creative assets

NEW YORK, March 8, 2023 /PRNewswire/ -- Paramount Global (NASDAQ: PARA, PARAA) is unleashing the power of content today with the launch of "Popular is Paramount," a new brand positioning and trade campaign that brings to life the company's indisputable strength in making popular content and content popular for every audience across its premium portfolio of leading brands and multiplatform assets.

"'Popular is Paramount' is a celebration of our company, content and creative excellence," said Bob Bakish, President and Chief Executive Officer, Paramount. "It simply captures what we do best — giving audiences what they want, with smart strategies that maximize the reach and power of our unified portfolio to successfully market and distribute IP all around the world at scale. Our content engine is driving huge and undeniable momentum, underscoring our ability to produce big, mass market hits across genres, demographics, formats and platforms."

"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.

Featuring Paramount's biggest IP front and center and anchored in research-backed insights, the campaign vibrantly captures the essence of "Popular" with eye-catching declarations of content leadership in all genres and formats, including film, television and streaming.

"'Popular is Paramount' showcases the enduring popularity of our content, both culturally and commercially," said Julia Phelps, EVP, Chief Communications and Corporate Marketing Officer. "We are experts in telling stories that resonate with every audience, everywhere, and 'Popular' is a distinctive identity that connects our legacy to our future."

The campaign will roll out across influential owned and paid media, as well as high-impact out-of-home placements in New York and Los Angeles.

Produced in house, the campaign creative also debuts a new visual design system, which reimagines the company's iconic branding while honoring its heritage and creative spirit.

The "Popular is Paramount" campaign will run through Summer 2023, and a preview of the creative is available here.

About Paramount

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.

For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.

PARA-IR

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/paramount-global-launches-popular-is-paramount-301765755.html

SOURCE Paramount Global

FAQ

What is the 'Popular is Paramount' campaign by Paramount Global?

The 'Popular is Paramount' campaign is a new trade marketing initiative by Paramount Global that emphasizes its strength in creating and promoting popular content across its portfolio.

When will the 'Popular is Paramount' campaign run?

The campaign will run through Summer 2023.

How does the 'Popular is Paramount' campaign impact investors?

The campaign is designed to attract advertisers and investors by showcasing Paramount's capability to produce mass-market hits across various platforms.

What type of content does Paramount Global focus on?

Paramount Global focuses on a wide range of content including film, television, and streaming, emphasizing popular and culturally resonant IP.

Where will the campaign be promoted?

The campaign will be promoted through influential media placements in major cities like New York and Los Angeles.