Paramount Employees Across the Globe Give Back With Skills-Based Volunteering
Paramount has partnered with Catchafire to launch the Talent for Good program, enabling its 25,000 global employees to engage in skills-based volunteering. The initiative, which started in 2015 under Viacom, has evolved from a US-focused program to a global platform offering various volunteer opportunities.
Through virtual and in-person options, employees can support over 14,000 nonprofits in areas such as translation, marketing, communications, and business development. The program offers flexible volunteering formats, from 15-minute microvolunteering to full-length projects and board service opportunities, allowing employees to choose based on their skills, interests, and availability.
The initiative serves dual purposes: providing nonprofits with valuable resources while fostering employee engagement and professional development through cross-cultural experiences and skill-building opportunities.
Paramount ha collaborato con Catchafire per lanciare il programma Talent for Good, che consente ai suoi 25.000 dipendenti globali di partecipare a un volontariato basato sulle competenze. L'iniziativa, iniziata nel 2015 sotto Viacom, si è evoluta da un programma focalizzato sugli Stati Uniti a una piattaforma globale che offre varie opportunità di volontariato.
Attraverso opzioni virtuali e in presenza, i dipendenti possono supportare oltre 14.000 organizzazioni nonprofit in aree quali traduzione, marketing, comunicazioni e sviluppo aziendale. Il programma offre formati di volontariato flessibili, da microvolontariati di 15 minuti a progetti di lunga durata e opportunità di servizio nel consiglio, consentendo ai dipendenti di scegliere in base alle proprie competenze, interessi e disponibilità.
L'iniziativa ha un duplice scopo: fornire risorse preziose alle organizzazioni nonprofit e allo stesso tempo promuovere l'impegno dei dipendenti e lo sviluppo professionale attraverso esperienze interculturali e opportunità di acquisizione di competenze.
Paramount se ha asociado con Catchafire para lanzar el programa Talent for Good, que permite a sus 25,000 empleados globales participar en voluntariado basado en habilidades. La iniciativa, que comenzó en 2015 bajo Viacom, ha evolucionado de un programa centrado en EE. UU. a una plataforma global que ofrece diversas oportunidades de voluntariado.
A través de opciones virtuales y presenciales, los empleados pueden apoyar a más de 14,000 organizaciones sin fines de lucro en áreas como traducción, marketing, comunicaciones y desarrollo empresarial. El programa ofrece formatos de voluntariado flexibles, desde microvoluntariados de 15 minutos hasta proyectos de larga duración y oportunidades de servicio en la junta, permitiendo a los empleados elegir según sus habilidades, intereses y disponibilidad.
La iniciativa cumple dos propósitos: proporcionar recursos valiosos a las organizaciones sin fines de lucro mientras fomenta el compromiso de los empleados y el desarrollo profesional a través de experiencias interculturales y oportunidades de desarrollo de habilidades.
파라마운트가 캐치파이어와 협력하여 재능을 위한 선한 프로그램을 시작하여 25,000명의 글로벌 직원들이 기술 기반의 자원봉사에 참여할 수 있도록 했습니다. 이 이니셔티브는 2015년 비아콤 아래에서 시작되었으며, 미국 중심의 프로그램에서 다양한 자원봉사 기회를 제공하는 글로벌 플랫폼으로 발전하였습니다.
가상 및 대면 옵션을 통해 직원들은 번역, 마케팅, 커뮤니케이션 및 비즈니스 개발과 같은 분야에서 14,000개 이상의 비영리 단체를 지원할 수 있습니다. 이 프로그램은 15분짜리 마이크로 자원봉사부터 전체 프로젝트 및 이사회 서비스 기회까지 유연한 자원봉사 형식을 제공하여 직원들이 자신의 기술, 관심사 및 가용성에 따라 선택할 수 있도록 합니다.
이 이니셔티브는 비영리 단체에 소중한 자원을 제공하는 동시에 직원의 참여와 전문성 개발을 촉진하여 문화 간 경험과 기술 향상 기회를 제공합니다.
Paramount s'est associé à Catchafire pour lancer le programme Talent for Good, permettant à ses 25 000 employés à l'échelle mondiale de s'engager dans du bénévolat fondé sur les compétences. L'initiative, qui a débuté en 2015 sous Viacom, a évolué d'un programme centré sur les États-Unis à une plateforme mondiale offrant diverses opportunités de bénévolat.
Grâce à des options virtuelles et en personne, les employés peuvent soutenir plus de 14 000 organisations à but non lucratif dans des domaines tels que la traduction, le marketing, la communication et le développement des affaires. Le programme propose des formats de bénévolat flexibles, allant du micro-bénévolat de 15 minutes à des projets de longue durée et des opportunités de service au sein du conseil, permettant aux employés de choisir en fonction de leurs compétences, de leurs intérêts et de leur disponibilité.
L'initiative sert un double objectif : fournir des ressources précieuses aux organisations à but non lucratif tout en favorisant l'engagement des employés et le développement professionnel à travers des expériences interculturelles et des opportunités de développement des compétences.
Paramount hat sich mit Catchafire zusammengeschlossen, um das Programm Talent for Good ins Leben zu rufen, das es seinen 25.000 Mitarbeitern weltweit ermöglicht, sich in kompetenzbasiertem Ehrenamt zu engagieren. Die Initiative, die 2015 unter Viacom begann, hat sich von einem auf die USA fokussierten Programm zu einer globalen Plattform entwickelt, die verschiedene Ehrenamtsmöglichkeiten bietet.
Durch virtuelle und persönliche Optionen können die Mitarbeiter über 14.000 gemeinnützige Organisationen in Bereichen wie Übersetzung, Marketing, Kommunikation und Geschäftsentwicklung unterstützen. Das Programm bietet flexible Freiwilligenformate, von 15-minütigen Mikrovolunteering bis hin zu vollständigen Projekten und Möglichkeiten zur Aufsichtsratsarbeit, sodass die Mitarbeiter je nach ihren Fähigkeiten, Interessen und Verfügbarkeit wählen können.
Die Initiative verfolgt zwei Ziele: Sie bietet gemeinnützigen Organisationen wertvolle Ressourcen und fördert gleichzeitig das Engagement der Mitarbeiter sowie deren berufliche Entwicklung durch interkulturelle Erfahrungen und Möglichkeiten zur Fähigkeitenentwicklung.
- Program enhances employee engagement and professional development
- Provides access to global volunteer opportunities, improving company culture
- Offers flexible volunteering options adapting to employee schedules and skills
- None.
NORTHAMPTON, MA / ACCESSWIRE / December 5, 2024 / Paramount
Paramount is one of the worldʼs leading producers of premium entertainment content that connects billions of people worldwide. With close to 25,000 employees globally, Paramount aims to engage employees through community partnerships and volunteerism.
Paramount partnered with Catchafire to launch Talent for Good, a program to help employees leverage their skills to support causes theyʼre passionate about.
Initially under Viacom in 2015, the program was focused on engaging US-based employees through volunteerism. Since then, the program has developed to focus on global inclusivity and connectivity, extending a wide variety of volunteer opportunities to Paramount employees around the world.
Paramountʼs partnership with Catchafire has double the impact: they provide nonprofit organizations with access to the platform's capacity building resources, while also engaging their own employees to lend their expertise through skills-based volunteering. Organizations have received critical support in areas such as translation, marketing and communications, and business development. At the same time, Paramount is cultivating a corporate culture of giving back, from the inside out.
A global volunteer experience
Skills-based volunteering is a powerful way to foster global team connectivity and inclusivity by opening doors to diverse, meaningful opportunities for employees across the world. Through virtual and in-person options, Paramount employees can connect with nonprofits that align with their passions and skills, regardless of location. This flexibility not only allows employees to give back on their own terms but also empowers them with the agency to define what matters most in their volunteer experience. By providing access to global nonprofits, Paramount is creating a platform for employees to learn from different cultural perspectives, enhancing cross-border connections and a shared sense of purpose.
The flexibility of the program meets employees where they are, offering programming that caters to each individualʼs skills, interests, and availability. Virtual, in-person, hybrid, individual, and team volunteer opportunities are available. Employees can choose from 15 minute microvolunteering, one hour consultation calls, or full-length projects in areas like marketing, finance, and strategic planning. Board service is also available, allowing employees to connect with nonprofits and lend their expertise long-term.
At the same time, Paramount employees are able to give back to the nonprofits and cause areas theyʼre passionate about, with over 14,000 nonprofits active on the Catchafire platform. They can connect with nonprofits and volunteer opportunities that they traditionally wouldnʼt have access to locally.
By providing agency for employees to curate their volunteer experience, Paramount employees from across the globe can give back to their communities, create a culture around social impact, and support nonprofits.
Rita Papadogiannis, Manager of Corporate Social Responsibility at Paramount, says, "Our goal with this program is to truly make it feel accessible globally. It has been a collaborative effort with our International teams to ensure that we are providing a variety of opportunities that resonate with employees and are onboarding community partners that align with our companyʼs values. It's a work in progress as we build out those offerings, but we have seen huge success so far. And another plus is that we are beginning to notice a trend of employees volunteering cross-culturally with organizations headquartered in other countries. The opportunities are endless.ˮ
How skills-based volunteering builds employee engagement
Skills-based volunteering is a powerful tool that can transform the workplace by boosting employee engagement. By aligning volunteer opportunities with employees' professional skills, companies like Paramount can create meaningful employee engagement activities that not only benefit nonprofits but also contribute to personal and professional growth. Employees feel a greater sense of purpose and pride when they apply their expertise to real-world challenges, making this one of the most effective employee engagement strategies.
Investing in skills-based volunteering is also an investment in employeesʼ professional development. For many, volunteering is a form of upskilling, building leadership skills, and networking with leaders in the social sector. Many Paramount employees have gone on to become repeat volunteers or board members, building deeper, more impactful relationships with nonprofits.
Rita says, "Skills-based volunteering opens doors for employees to showcase their skills to higher ups and supports employee recognition programs. This type of volunteering also helps employees learn new skills, which can lead to new career opportunities in the future. If you feel good about your talents and career, your mental health and wellbeing are also positively impacted.ˮ
Skills-based volunteering and social impact
Skills-based volunteering offers corporate employees the perfect avenue to leverage their professional talents while contributing to the causes they care deeply about. This type of service not only benefits nonprofits but also helps bridge gaps in resources, empowering organizations to expand their impact and achieve their missions more effectively.
To build a work culture around social impact, Paramount offers skills-based volunteering opportunities through:
Nonprofit board recruitment
Company-wide meetings and town halls
New hire onboarding programs
Workplace giving campaigns
Team volunteering
Annual day of service
Paramount volunteers play an essential role in giving back to communities, supporting underserved populations, and advancing critical initiatives like health equity, access to the arts, and civic engagement. With decades of experience in fields such as IT, marketing, and research, Paramount professionals bring invaluable expertise that nonprofits might otherwise struggle to access.
By aligning their skills with nonprofit needs, Paramount volunteers drive meaningful change in areas that might otherwise remain underserved. From creating websites for arts organizations to providing translations for non-English speakers, the contributions of these experienced professionals are transformative. Through skills-based volunteering, Paramount employees have the unique opportunity to apply their expertise to social good, creating lasting value for both the nonprofits they support and the communities those nonprofits serve. It's a
win-win for everyone involved, fueling positive change while deepening the connection between businesses and the world around them.
Learn more about Catchafire and the Talent for Good program.
View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.
Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com
SOURCE: Paramount
View the original press release on accesswire.com
FAQ
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