PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT AND ANALYTICS DEAL ACROSS PARAMOUNT'S LEADING BROADCAST, CABLE AND STREAMING PLATFORMS
Paramount Global (PARA) and Nielsen have signed a new multi-year measurement and analytics deal covering all Paramount platforms, including broadcast, cable networks, and streaming services. The partnership includes advanced measurement services like Advanced Audiences, Big Data + Panel, and Nielsen ONE Ads for Connected Television.
The announcement highlights significant ratings achievements for Paramount, including CBS's AFC Championship Game drawing 57.7 million viewers and strong performance of drama series. Tracker led as the top drama with 11.3-11.6 million average viewers across fall months, while Paramount+ celebrated success with series like Lioness, Tulsa King, and Landman, the latter becoming its first billion-minute weekly performer.
CBS dramas accumulated over 50 trillion viewing minutes in Q4 2024, surpassing other broadcast networks. The multi-platform strategy proved successful with Tracker and Elsbeth achieving 26.07 billion and 14.94 billion minutes viewed respectively across multiple platforms.
Paramount Global (PARA) e Nielsen hanno firmato un nuovo accordo di misurazione e analisi multi-annuale che copre tutte le piattaforme Paramount, comprese le reti broadcast, via cavo e i servizi di streaming. La partnership include servizi di misurazione avanzata come Advanced Audiences, Big Data + Panel e Nielsen ONE Ads per la televisione connessa.
L'annuncio evidenzia importanti risultati di ascolto per Paramount, inclusi 57,7 milioni di spettatori sintonizzati sulla partita di campionato AFC di CBS e le forti performance delle serie drammatiche. Tracker è stato il dramma più visto con una media di 11,3-11,6 milioni di spettatori nei mesi autunnali, mentre Paramount+ ha celebrato il successo con serie come Lioness, Tulsa King e Landman, quest'ultima diventata la prima serie a superare il miliardo di minuti di visualizzazione settimanali.
I drammi di CBS hanno accumulato oltre 50 trilioni di minuti di visione nel quarto trimestre del 2024, superando altre reti broadcast. La strategia multi-piattaforma si è rivelata vincente, con Tracker ed Elsbeth che hanno registrato rispettivamente 26,07 miliardi e 14,94 miliardi di minuti visualizzati su più piattaforme.
Paramount Global (PARA) y Nielsen han firmado un nuevo acuerdo de medición y análisis a varios años que abarca todas las plataformas de Paramount, incluidas las redes de transmisión, por cable y los servicios de streaming. La colaboración incluye servicios de medición avanzados como Audiencias Avanzadas, Big Data + Panel y Nielsen ONE Ads para Televisión Conectada.
El anuncio destaca logros significativos en calificaciones para Paramount, incluyendo 57,7 millones de espectadores sintonizando el partido del campeonato AFC de CBS y un fuerte desempeño de las series dramáticas. Tracker fue el drama más visto con un promedio de 11,3-11,6 millones de espectadores durante los meses de otoño, mientras que Paramount+ celebró el éxito con series como Lioness, Tulsa King y Landman, siendo esta última su primera serie en superar el billón de minutos de visualización semanal.
Las series dramáticas de CBS acumularon más de 50 billones de minutos de visualización en el cuarto trimestre de 2024, superando a otras redes de transmisión. La estrategia multiplataforma resultó exitosa, con Tracker y Elsbeth logrando 26,07 mil millones y 14,94 mil millones de minutos vistos, respectivamente, en múltiples plataformas.
파라마운트 글로벌 (PARA)와 닐센이 방송, 케이블 네트워크 및 스트리밍 서비스를 포함한 모든 파라마운트 플랫폼을 커버하는 새로운 다년간 측정 및 분석 계약을 체결했습니다. 이 파트너십에는 고급 측정 서비스인 Advanced Audiences, Big Data + Panel, Connected Television용 Nielsen ONE Ads가 포함됩니다.
이번 발표는 파라마운트의 중요한 시청률 성과를 강조하며, CBS의 AFC 챔피언십 게임이 5,770만 명의 시청자를 끌어모았고 드라마 시리즈의 강력한 성과를 보였습니다. Tracker는 가을 월 동안 평균 1,130만에서 1,160만 명의 시청자를 기록하며 최고 드라마로 자리잡았고, 파라마운트+는 Lioness, Tulsa King 및 Landman과 같은 시리즈로 성공을 축하하며, 후자는 최초로 주간 10억 분 이상의 시청 시간을 기록했습니다.
CBS 드라마는 2024년 4분기 동안 500조 분 이상의 시청 시간을 기록하며 다른 방송 네트워크를 초과했습니다. 다중 플랫폼 전략은 성공적이었으며, Tracker와 Elsbeth가 각각 260억 분과 149억 분의 시청 시간을 기록했습니다.
Paramount Global (PARA) et Nielsen ont signé un nouvel accord de mesure et d’analyse pluriannuel couvrant toutes les plateformes de Paramount, y compris les réseaux de diffusion, les câblés et les services de streaming. Ce partenariat comprend des services de mesure avancés tels qu'Audiences Avancées, Big Data + Panel et Nielsen ONE Ads pour la télévision connectée.
L’annonce souligne les réalisations significatives en matière d’audiences pour Paramount, y compris 57,7 millions de téléspectateurs pour le match de championnat AFC de CBS et la performance solide des séries dramatiques. Tracker a été le drame le plus regardé avec une moyenne de 11,3 à 11,6 millions de téléspectateurs pendant les mois d'automne, tandis que Paramount+ a célébré le succès avec des séries comme Lioness, Tulsa King et Landman, cette dernière devenant la première série à atteindre un milliard de minutes de visionnage hebdomadaires.
Les drames de CBS ont accumulé plus de 50 billions de minutes de visionnage au quatrième trimestre 2024, surpassant d'autres réseaux de diffusion. La stratégie multi-plateforme s'est avérée efficace, avec Tracker et Elsbeth atteignant respectivement 26,07 milliards et 14,94 milliards de minutes vues sur plusieurs plateformes.
Paramount Global (PARA) und Nielsen haben einen neuen mehrjährigen Vertrag über Messung und Analyse unterzeichnet, der alle Paramount-Plattformen, einschließlich der Rundfunk- und Kabelnetzwerke sowie der Streaming-Dienste, abdeckt. Die Partnerschaft umfasst fortschrittliche Messdienste wie Advanced Audiences, Big Data + Panel und Nielsen ONE Ads für vernetzte Fernseher.
Die Ankündigung hebt bedeutende Einschaltquoten-Erfolge für Paramount hervor, einschließlich 57,7 Millionen Zuschauern beim AFC Championship Game von CBS und einer starken Performance der Dramaserien. Tracker war das meistgesehene Drama mit 11,3 bis 11,6 Millionen durchschnittlichen Zuschauern in den Herbstmonaten, während Paramount+ mit Serien wie Lioness, Tulsa King und Landman, letztere wurde der erste wöchentliche Performer mit einer Milliarde Minuten, feierte Erfolge.
Die CBS-Dramen haben im 4. Quartal 2024 über 50 Billionen Viewing Minutes kumuliert und damit andere Rundfunknetzwerke übertroffen. Die Multi-Plattform-Strategie war erfolgreich, wobei Tracker und Elsbeth 26,07 Milliarden bzw. 14,94 Milliarden Minuten auf mehreren Plattformen erzielten.
- Record-breaking AFC Championship Game viewership of 57.7 million viewers
- Tracker leads drama ratings with 11.3-11.6 million average viewers
- CBS dramas achieved 50 trillion viewing minutes in Q4 2024
- Landman becomes first Paramount+ series to reach billion-minute weekly viewership
- Strong multi-platform performance with Tracker (26.07B minutes) and Elsbeth (14.94B minutes)
- None.
Insights
The new multi-year partnership between Paramount and Nielsen marks a strategic evolution in Paramount's data-driven approach to content monetization and audience engagement. The deal's comprehensive scope, covering broadcast, cable and streaming platforms, positions Paramount to optimize its $7.2B market cap business across all distribution channels.
The agreement's timing is particularly strategic, coming after significant viewership achievements. CBS's record-breaking 57.7 million viewers for the AFC Championship Game and the consistent performance of drama series like Tracker (11.3-11.6 million viewers) demonstrate Paramount's strong content portfolio. These metrics, now validated by Nielsen's enhanced measurement capabilities, strengthen Paramount's position in negotiations with advertisers.
Notable advantages of this partnership include:
- Advanced Audiences and Big Data + Panel services enable more precise targeting and premium pricing for advertising inventory
- Nielsen ONE Ads for Connected Television provides important streaming measurement capabilities as Paramount+ expands its market presence
- National out-of-home expansion captures previously unmeasured viewership, potentially increasing advertiser value proposition
The deal's most significant impact lies in its potential to optimize content investment decisions. With Paramount+ achieving its first billion-minute performer and multiple shows simultaneously appearing in Nielsen's Streaming Top 10, the enhanced analytics will help inform future content development and acquisition strategies. This data-driven approach is particularly valuable as Paramount balances investments across traditional broadcast and streaming platforms.
This partnership represents a strategic advantage in the increasingly competitive media landscape. By securing comprehensive measurement across all platforms, Paramount gains critical capabilities for optimizing its multi-platform distribution strategy. The ability to track cross-platform performance of content like Tracker (26.07 billion minutes viewed across CBS, Paramount+ and Hulu) enables more sophisticated content windowing and monetization strategies.
The deal's business implications are substantial:
- Enhanced ability to demonstrate ROI to advertisers through advanced audience measurement
- Improved content investment decisions based on comprehensive viewing data
- Stronger negotiating position with advertisers due to validated cross-platform reach
- Better optimization of content distribution across owned platforms
The timing aligns with Paramount's evolution toward a next-generation media company, providing essential tools for competing in both traditional and streaming markets. The success of original series like Lioness, Tulsa King and Landman on Paramount+ demonstrates the platform's growing strength, while CBS's continued dominance in broadcast programming shows the company's ability to maintain traditional revenue streams while building streaming presence.
Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series
The announcement was made today by Karthik Rao, Nielsen CEO and George Cheeks, President and CEO, CBS and Co-CEO, Paramount Global.
"We are thrilled to resume our partnership with Paramount, as their leaders continue to build one of the strongest brands in entertainment," said Rao. "Our trusted data shows how Paramount's content and advertising strategy is thriving across every platform, across all ages and demos. As Paramount continues its evolution into a next-generation media company, we're proud to play a critical role and know this deal will be a win for everyone: Nielsen, Paramount and all of our joint advertising partners."
"Paramount and Nielsen are committed to addressing Television's multiplatform future to the benefit of all of our stakeholders. Karthik and his team continue to meet the needs of our marketplace across all our platforms, and we are incredibly pleased to reinforce and reinvigorate our deal with our longtime partner," said Cheeks. "Paramount Global's ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together."
Paramount hit a number of recent ratings milestones. CBS' broadcast of the AFC Championship Game on January 26 averaged 57.7 million viewers, setting the all-time record for the AFC and the largest overall conference championship in fifteen years. CBS coverage of the 2024 NFL regular season included three of the top five NFL games in October; the highest rated game (27.5 million viewers) in the November interval; and two of the top five in a hotly contested December. As the broadcast season swung into action this fall, CBS again established itself as a leader in broadcast dramas, building on its track record to develop new franchises. Tracker came back for its second season and took the crown as the top drama program in October (11.3 million average viewers), November (11.6 million) and December (10.8 million). Even more impressive is the stable of successful drama titles including this season's breakout new hit, the reimagined Matlock, which came in a close second to Tracker in all three months and was joined by FBI, Elsbeth, NCIS, and the farewell season of Blue Bloods in the top 10 every month this fall. The total viewing time by Americans of CBS dramas across the fourth quarter of 2024 topped 50 trillion viewing minutes, which approaches 100,000 years of viewing, more than any other broadcast network.
Paramount+ also experienced major success in 2024 with original series Lioness, Tulsa King, and one of the most talked about shows of the season, Landman, which has given the platform its first billion-minute (in a week) performer. The three titles have all appeared in the Nielsen Streaming Top 10 simultaneously in multiple weeks this fall, another first for the platform. Paramount also earned wins for its multi-platform strategy. In 2024, the most-watched new dramas across broadcast and streaming combined were Tracker, with 26.07 billion minutes viewed (CBS, Paramount+, Hulu) and Elsbeth, with 14.94 billion minutes viewed (CBS, Paramount+).
The deal comes on the heels of a number of Nielsen innovations. On February 3, Nielsen announced its Out-of-Home (OOH) measurement now covers
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future.
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen's measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry's largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
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SOURCE Nielsen
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