Paramount+ and EverPass Media Announce Multi-Year Distribution Agreement to Bring CBS Sports’ UEFA Champions League to Commercial Businesses
Paramount+ and EverPass Media have announced a multi-year distribution agreement that will allow commercial businesses to stream CBS Sports' UEFA Champions League matches starting February 18, 2025. This marks the first time these matches will be available for commercial venues in the United States.
The agreement includes access to all CBS Sports' UEFA Champions League matches that stream on Paramount+, along with select ancillary programming like The Golazo Show. CBS Sports maintains exclusive English-language rights for UEFA Champions League in the U.S., with all matches streaming on Paramount+ and select matches airing on the CBS Television Network.
EverPass Media, launched in April 2023, is a media platform that provides streaming solutions for commercial establishments like bars, restaurants, hotels, and gyms. This partnership aims to increase viewership and awareness for Paramount+ while offering businesses a new way to attract customers and enhance patron engagement through live sports content.
Paramount+ e EverPass Media hanno annunciato un accordo di distribuzione pluriennale che consentirà alle attività commerciali di trasmettere le partite della UEFA Champions League di CBS Sports a partire dal 18 febbraio 2025. Questo segna la prima volta che queste partite saranno disponibili per i locali commerciali negli Stati Uniti.
L'accordo include l'accesso a tutte le partite della UEFA Champions League di CBS Sports che vengono trasmesse su Paramount+, insieme a programmi accessori selezionati come The Golazo Show. CBS Sports mantiene i diritti esclusivi in lingua inglese per la UEFA Champions League negli Stati Uniti, con tutte le partite trasmesse su Paramount+ e alcune partite in onda sulla CBS Television Network.
EverPass Media, lanciata ad aprile 2023, è una piattaforma media che fornisce soluzioni di streaming per stabilimenti commerciali come bar, ristoranti, hotel e palestre. Questa partnership mira ad aumentare la visibilità e la consapevolezza per Paramount+ offrendo alle attività commerciali un nuovo modo per attrarre clienti e migliorare l'interazione con i clienti attraverso contenuti sportivi dal vivo.
Paramount+ y EverPass Media han anunciado un acuerdo de distribución a varios años que permitirá a los negocios comerciales transmitir los partidos de la UEFA Champions League de CBS Sports a partir del 18 de febrero de 2025. Esta es la primera vez que estos partidos estarán disponibles para locales comerciales en los Estados Unidos.
El acuerdo incluye acceso a todos los partidos de la UEFA Champions League de CBS Sports que se transmiten en Paramount+, junto con programación auxiliar seleccionada como The Golazo Show. CBS Sports mantiene los derechos exclusivos en inglés para la UEFA Champions League en EE.UU., con todos los partidos transmitidos en Paramount+ y algunos partidos emitidos en la CBS Television Network.
EverPass Media, lanzada en abril de 2023, es una plataforma de medios que proporciona soluciones de transmisión para establecimientos comerciales como bares, restaurantes, hoteles y gimnasios. Esta asociación tiene como objetivo aumentar la audiencia y la conciencia de Paramount+ mientras ofrece a las empresas una nueva forma de atraer clientes y mejorar la participación de los clientes a través de contenido deportivo en vivo.
파라마운트+와 에버패스 미디어는 상업 시설에서 CBS 스포츠의 UEFA 챔피언스 리그 경기를 2025년 2월 18일부터 스트리밍할 수 있도록 하는 다년간 배급 계약을 발표했습니다. 이는 이러한 경기가 미국의 상업 장소에서 처음으로 제공되는 것을 의미합니다.
이번 계약에는 Paramount+에서 스트리밍되는 CBS 스포츠의 UEFA 챔피언스 리그 모든 경기와 The Golazo Show와 같은 일부 부가 프로그램에 대한 접근이 포함됩니다. CBS 스포츠는 미국 내 UEFA 챔피언스 리그에 대한 독점 영어 방송권을 유지하며, 모든 경기는 Paramount+에서 스트리밍되고 일부 경기는 CBS 텔레비전 네트워크에서 방송됩니다.
2023년 4월에 출범한 에버패스 미디어는 바, 레스토랑, 호텔, 체육관과 같은 상업 시설을 위한 스트리밍 솔루션을 제공하는 미디어 플랫폼입니다. 이 파트너십은 Paramount+의 시청률과 인지도를 높이는 것을 목표로 하며, 기업에 고객을 유치하고 라이브 스포츠 콘텐츠를 통해 고객 참여를 향상시킬 수 있는 새로운 방법을 제공합니다.
Paramount+ et EverPass Media ont annoncé un accord de distribution pluriannuel qui permettra aux entreprises commerciales de diffuser les matchs de la UEFA Champions League de CBS Sports à partir du 18 février 2025. C'est la première fois que ces matchs seront disponibles pour les lieux commerciaux aux États-Unis.
L'accord comprend l'accès à tous les matchs de la UEFA Champions League de CBS Sports diffusés sur Paramount+, ainsi que des programmes auxiliaires sélectionnés comme The Golazo Show. CBS Sports conserve les droits exclusifs en langue anglaise pour la UEFA Champions League aux États-Unis, avec tous les matchs diffusés sur Paramount+ et certains matchs diffusés sur le CBS Television Network.
EverPass Media, lancée en avril 2023, est une plateforme médiatique qui fournit des solutions de streaming pour des établissements commerciaux tels que des bars, des restaurants, des hôtels et des salles de sport. Ce partenariat vise à augmenter l'audience et la notoriété de Paramount+ tout en offrant aux entreprises un nouveau moyen d'attirer des clients et d'améliorer l'engagement des clients grâce à des contenus sportifs en direct.
Paramount+ und EverPass Media haben eine mehrjährige Vertriebsvereinbarung bekannt gegeben, die es kommerziellen Betrieben ermöglicht, die UEFA Champions League-Spiele von CBS Sports ab dem 18. Februar 2025 zu streamen. Dies ist das erste Mal, dass diese Spiele für kommerzielle Einrichtungen in den Vereinigten Staaten verfügbar sind.
Die Vereinbarung umfasst den Zugang zu allen UEFA Champions League-Spielen von CBS Sports, die auf Paramount+ gestreamt werden, sowie zu ausgewählten Zusatzprogrammen wie The Golazo Show. CBS Sports behält die exklusiven englischen Übertragungsrechte für die UEFA Champions League in den USA, wobei alle Spiele auf Paramount+ gestreamt und ausgewählte Spiele im CBS Television Network ausgestrahlt werden.
EverPass Media, die im April 2023 gegründet wurde, ist eine Medienplattform, die Streaming-Lösungen für kommerzielle Einrichtungen wie Bars, Restaurants, Hotels und Fitnessstudios anbietet. Diese Partnerschaft zielt darauf ab, die Zuschauerzahlen und das Bewusstsein für Paramount+ zu steigern, während sie den Unternehmen eine neue Möglichkeit bietet, Kunden anzuziehen und das Engagement der Kunden durch Live-Sportinhalte zu verbessern.
- First-ever commercial distribution rights for UEFA Champions League matches in the US
- Expansion of content distribution channels and potential revenue streams
- New opportunity to increase Paramount+ brand awareness and viewership
- Implementation delayed until February 2025
Insights
This strategic distribution agreement represents a significant expansion of Paramount+'s commercial reach and revenue potential in the valuable out-of-home viewing market. The deal addresses a critical gap in the U.S. soccer broadcasting landscape, where commercial venues previously lacked legal access to UEFA Champions League content.
The partnership carries several strategic advantages:
- Creates a new revenue stream by monetizing commercial viewership, which typically commands premium pricing compared to residential subscriptions
- Strengthens Paramount+'s position in the competitive sports streaming market by securing first-mover advantage in the commercial space for premium soccer content
- Potentially drives residential subscriber growth through increased brand visibility and exposure in public venues
- Provides commercial establishments with a legitimate way to attract soccer fans, particularly during high-profile matches that can drive significant foot traffic
The timing is particularly strategic, coinciding with soccer's growing popularity in the U.S. market and the lead-up to the 2026 World Cup. For commercial venues, this offers a compelling opportunity to capture the expanding soccer fan base, especially during marquee UEFA Champions League matches that typically draw substantial viewership.
From a business model perspective, this move signals a broader trend in sports media rights, where streaming platforms are increasingly recognizing the value of commercial distribution alongside traditional residential subscriptions. The deal's structure, including ancillary content like The Golazo Show, suggests a comprehensive approach to maximizing the commercial value of sports rights.
Agreement expands EverPass’ library of live event offerings and broadens distribution of CBS Sports’ UEFA Champions League content to commercial businesses for first time ever
This newly launched media package offers a new distribution vehicle for CBS Sports’ highly coveted UEFA Champions League matchups, which were previously unavailable for commercial venues in
“We’re proud to expand EverPass Media’s portfolio with the Paramount+ stream of the UEFA Champions League, one of the most prestigious competitions in global sports. This partnership with CBS Sports reinforces our mission to bring the world’s most sought-after live sports to commercial establishments, ensuring bars and restaurants can provide unparalleled viewing experiences for their patrons,” said Alex Kaplan, CEO of EverPass Media. “For the first time, businesses have a seamless way to showcase every UEFA Champions League match all season long – driving foot traffic, increasing engagement and creating the kind of electric atmosphere that only live sports can deliver. This is another powerful step in redefining the way premium sports content reaches the commercial market, and we’re thrilled to partner with CBS Sports and Paramount+ to make it happen.”
“Paramount+ is the streaming home to UEFA men’s club competitions and we are always looking for ways to broaden the distribution and increase awareness for Paramount+ as well as maximize the audience for our UEFA Champions League coverage,” said Dan Weinberg, Executive Vice President, Programming CBS Sports. “This partnership with EverPass unlocks a new viewership avenue and allows us to reach the many passionate fans watching out of home.”
CBS Sports is the exclusive English-language rightsholder for UEFA Champions League in the
Launched in April 2023, EverPass is a comprehensive media platform that centralizes premium sports and entertainment content and offers in-house streaming solutions and powerful consumer engagement tools designed to drive business growth for bars, restaurants, hotels, gyms and other commercial establishments.
To learn more about bringing EverPass to your business, visit https://everpass.com/.
About EverPass Media
EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in
About Paramount+
Paramount+, part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment and news brands, is a direct-to-consumer digital subscription video on-demand and live streaming service, combining live sports, breaking news and A Mountain of Entertainment™. The streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. Paramount+ with SHOWTIME, the service’s cornerstone plan, is also home to SHOWTIME ® content, including scripted hits and critically acclaimed nonfiction projects and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf, basketball and more. All Paramount+ subscribers have streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis. For more information about Paramount+, please visit www.paramountplus.com, and follow @ParamountPlus on social media.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250218336859/en/
EverPass Media:
Lindsay Barber
Gagnier Communications
Email: EverPass@gagnierfc.com
CBS Sports:
Paul-Michael Ochoa
CBS Sports Communications
Email: Paulmichael.ochoa@paramount.com
Source: EverPass Media
FAQ
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