NICKELODEON'S ICONIC GOOD BURGER "BURGERMOBILE" TO SERVE UP HOLIDAY CHEER AT 97th MACY'S THANKSGIVING DAY PARADE®
- The debut of the 'Burgermobile' and the Teenage Mutant Ninja Turtles float at the Macy's Thanksgiving Day Parade could generate excitement and nostalgia, potentially boosting Nickelodeon's brand and attracting viewers to the upcoming movie sequel. Good Burger 2 premiering on Paramount+ could drive subscriptions and revenue for the streaming platform.
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Teenage Mutant Ninja Turtles: Mutant Mayhem Float to Debut At Beloved Holiday Spectacle
SpongeBob SquarePants and PAW Patrol Balloons, Baby Shark float Set to Return to this Year's Parade
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Nickelodeon's Teenage Mutant Ninja Turtles are back in action at this year's Macy's Thanksgiving Day Parade® with the debut of the brand-new float based on this summer's critically lauded, animated theatrical Teenage Mutant Ninja Turtles: Mutant Mayhem from Paramount Pictures, Nickelodeon Movies and Point Grey Pictures. Towering almost 18-feet off the ground, the vibrant multilevel float will transport fans to the Ooze-filled cityscape of the film and features the fearsome foursome taking on Superfly and the other mutants to keep the streets of
"We couldn't be more excited to bring the nostalgia of Good Burger and the exciting return of the Teenage Mutant Ninja Turtles to this year's Macy's Thanksgiving Day Parade," said Jordan Dabby, producer of Macy's Thanksgiving Day Parade. "I know our live spectators in
"With the addition of the 'Burgermobile' from Good Burger 2 to the Macy's Thanksgiving Day Parade lineup, we are offering the best of the Nickelodeon brand for every member of the family and giving fans a taste of the nostalgia and big laughs in this November's highly anticipated sequel," said Veronica Hart, Executive Vice President, Global Franchise Planning and Consumer Products Marketing, Paramount Global. "Nickelodeon's presence at this year's beloved spectacle will also feature the brand-new Teenage Mutant Ninja Turtles: Mutant Mayhem float, which brings to life this summer's hit, action-powered, animated film, as well as returning fan favorites SpongeBob SquarePants, PAW Patrol and Baby Shark."
The Macy's Thanksgiving Day Parade® will also feature the return of fan-favorite Nickelodeon properties, including: SpongeBob SquarePants, who in his 20th appearance in the parade will take to the sky with his pet snail Gary; global "swimsation" Baby Shark and his family, who will bring their own special brand of aquatic holiday cheer; and Spin Master's PAW Patrol, celebrating its 10th anniversary this year, with a Chase character balloon, who will show the citizens of
The 97th Macy's Thanksgiving Day Parade will air nationwide in the
This holiday season, Nickelodeon will offer kids and families a cornucopia of entertainment options with the release of Good Burger 2, Produced by Nickelodeon Studios and starring Kenan Thompson and Kel Mitchell, the highly anticipated film sequel premieres Wednesday, Nov. 22, exclusively on Paramount+ in the
GOOD BURGER 2 will also be amplified through campus pop-ups at prestigious Historically Black Colleges and Universities including: Howard University and its annual Yardfest; Morehouse College and Spelman College during their homecoming weekends (Saturday, Oct. 28); and the 50th Celebration of the Bayou Classic (Saturday, Nov. 25). Ambassadors dressed as Good Burger employees will welcome students, alumni and fans for an unforgettable visit back to campus. From custom, exclusive swag to photo opportunities, homecoming attendees will be able to reminisce about the classic '90s film while getting introduced to the new highly anticipated sequel. GOOD BURGER 2 will also have a presence at the Bayou Classic Thanksgiving Day Parade ahead of the Southern University Jaguars and Grambling State University Tigers football game in
About Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For nearly 100 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade features Macy's signature giant character balloons, fabulous floats, incredible marching bands, celebrities, clowns, dance and performance groups, and the one and only Santa Claus, spreading holiday cheer. For more information on the Macy's Parade, please visit www.macys.com/parade.
About Nickelodeon
Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in
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SOURCE Nickelodeon
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