It's Slime Time! Kellogg® and Nickelodeon create New Kellogg's® Apple Jacks® Slime Cereal
Kellogg's announces the launch of its new Apple Jacks® Slime cereal in collaboration with Nickelodeon, available for a limited time starting July 2022. Priced at $4.49 for an 8.2-ounce box, this cereal features sweetened orange and green loops with a green apple flavor that turns milk bright green. Directors from Kellogg and Paramount express excitement over this nostalgic product aimed at both kids and adults. The launch embodies a playful blend of Kellogg's offerings and Nickelodeon's iconic Slime brand, enhancing breakfast experiences for families.
- Collaboration with Nickelodeon could attract nostalgic consumers and boost brand engagement.
- Limited-time offering may create urgency in purchases, driving sales.
- Unique product features (color-changing milk) can enhance customer experience and market appeal.
- Product may not appeal to health-conscious consumers due to its sugary content.
- Limited availability could restrict long-term sales potential.
The exciting breakfast experience will turn your milk a vibrant green right before your eyes
BATTLE CREEK, Mich., July 8, 2022 /PRNewswire/ -- Nineties kids rejoice! Breakfast is getting a nostalgic makeover with Kellogg's® latest collab, adding a splash of Nickelodeon's iconic green Slime to cereal bowls with all-new Kellogg's® Apple Jacks® Slime cereal.
Kellogg's Apple Jacks Slime cereal features sweetened, toasted orange and green loops that evoke notes of delicious green apple flavor. But what makes this Slime-tastic new cereal even more fun are the green flecks that — once milk is added — turn the milk a vibrant shade of Nickelodeon Slime green right before your eyes.
"Both known for our bright orange and green colors, Kellogg's Apple Jacks and Nickelodeon Slime are a perfect pairing," said Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal. "Now families can discover all the fun of Slime at the breakfast table with a delicious new cereal that changes the color of the milk while you eat."
"Kids and adults alike will recognize the fun and spontaneity of Nickelodeon Slime from many of their favorite Nick shows," said Priya Mukhedkar, Senior Vice President, Toys and Packaged Goods, Paramount Consumer Products. "We are excited to bring our iconic green Slime to fans in a whole new way with Kellogg's Apple Jacks Slime."
Kellogg's Apple Jacks Slime will be available at retailers nationwide for a limited time starting in July for a suggested retail price of
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly
About Nickelodeon
Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing, and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products' portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
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SOURCE Kellogg Company
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