Comic Relief US Harnesses the Power of Music to Inspire Change in First-of-its-Kind Roblox Music Festival for Next Gen Leaders, Beginning Today
Comic Relief US and Wonder Works Studio have launched a groundbreaking Roblox music festival as part of the 2nd annual Kids Relief campaign, 'Game to Change the World.' The event features immersive concerts from Imagine Dragons, Conan Gray, d4vd, Poppy, and Alexander Stewart, aiming to inspire social good through gaming.
Users can access the festival through the Kids Relief Simulator game, as well as Nickelodeon's SpongeBob Simulator and Teenage Mutant Ninja Turtles Battle Tycoon. The experience includes collecting 'good karma' while exploring fantastical environments inspired by the artists' lives and music.
The campaign also highlights young changemakers and involves top Roblox Content Creators in fundraising efforts. Supporters include e.l.f. Cosmetics and Overtime, offering prize packages to donors. The initiative aims to raise funds for programs fostering youth empowerment, education access, and economic growth opportunities.
Comic Relief US e Wonder Works Studio hanno lanciato un festival musicale su Roblox rivoluzionario come parte della 2ª campagna annuale Kids Relief, 'Giocare per Cambiare il Mondo'. L'evento presenta concerti coinvolgenti di Imagine Dragons, Conan Gray, d4vd, Poppy e Alexander Stewart, con l'obiettivo di ispirare il bene sociale attraverso il gioco.
Gli utenti possono accedere al festival tramite il gioco Kids Relief Simulator, così come nel simulator di Nickelodeon SpongeBob e nel Teenage Mutant Ninja Turtles Battle Tycoon. L'esperienza include la raccolta di 'buona karma' mentre si esplorano ambienti fantastici ispirati alle vite e alla musica degli artisti.
La campagna evidenzia anche giovani agenti di cambiamento e coinvolge i migliori Creatori di Contenuti su Roblox negli sforzi di raccolta fondi. I sostenitori includono e.l.f. Cosmetics e Overtime, che offrono pacchetti premio ai donatori. L'iniziativa mira a raccogliere fondi per programmi che favoriscono l'emancipazione giovanile, l'accesso all'educazione e opportunità di crescita economica.
Comic Relief US y Wonder Works Studio han lanzado un festival de música en Roblox innovador como parte de la 2ª campaña anual Kids Relief, 'Juega para Cambiar el Mundo'. El evento cuenta con conciertos inmersivos de Imagine Dragons, Conan Gray, d4vd, Poppy y Alexander Stewart, con el objetivo de inspirar el bien social a través del juego.
Los usuarios pueden acceder al festival a través del juego Kids Relief Simulator, así como en el simulador de Nickelodeon SpongeBob y en Teenage Mutant Ninja Turtles Battle Tycoon. La experiencia incluye la recolección de 'buena karma' mientras exploran entornos fantásticos inspirados en las vidas y la música de los artistas.
La campaña también destaca a jóvenes agentes de cambio e involucra a los mejores Creadores de Contenido de Roblox en los esfuerzos de recaudación de fondos. Los patrocinadores incluyen e.l.f. Cosmetics y Overtime, que ofrecen paquetes de premios a los donantes. La iniciativa tiene como objetivo recaudar fondos para programas que fomentan el empoderamiento juvenil, el acceso a la educación y oportunidades de crecimiento económico.
Comic Relief US와 Wonder Works Studio는 2회 어린이 구호 캠페인인 '세상을 바꾸는 게임'의 일환으로 로블록스 음악 축제를 혁신적으로 시작했습니다. 이 이벤트는 Imagine Dragons, Conan Gray, d4vd, Poppy, Alexander Stewart의 몰입형 콘서트를 선보이며, 게임을 통해 사회적 선을 영감을 주는 것을 목표로 합니다.
사용자들은 Kids Relief Simulator 게임을 통해 축제에 접근할 수 있으며, Nickelodeon의 스폰지밥 시뮬레이터와 10대 무비탈전사 배틀 타이쿤에서도 이용할 수 있습니다. 이 경험은 아티스트의 삶과 음악에서 영감을 받은 환상적인 환경을 탐험하며 '선한 카르마'를 수집하는 것을 포함합니다.
캠페인은 젊은 변화 주체들을 강조하고 최고의 로블록스 콘텐츠 제작자들을 모금 노력에 포함시킵니다. 후원사로는 e.l.f. Cosmetics와 Overtime이 있으며, 기부자에게 상금 패키지를 제공합니다. 이 이니셔티브는 청소년의 권한 부여, 교육 접근성 및 경제 성장 기회를 촉진하는 프로그램을 위해 기금을 모으는 것을 목표로 합니다.
Comic Relief US et Wonder Works Studio ont lancé un festival de musique Roblox révolutionnaire dans le cadre de la 2ème campagne annuelle Kids Relief, 'Jouer pour changer le monde'. L'événement propose des concerts immersifs de Imagine Dragons, Conan Gray, d4vd, Poppy et Alexander Stewart, dans le but d'inspirer le bien social grâce aux jeux.
Les utilisateurs peuvent accéder au festival via le jeu Kids Relief Simulator, ainsi que dans le simulateur SpongeBob de Nickelodeon et Teenage Mutant Ninja Turtles Battle Tycoon. L'expérience inclut la collecte de 'bon karma' tout en explorant des environnements fantastiques inspirés par la vie et la musique des artistes.
La campagne met également en lumière des jeunes acteurs du changement et implique les meilleurs créateurs de contenu Roblox dans les efforts de collecte de fonds. Les soutiens incluent e.l.f. Cosmetics et Overtime, qui offrent des packages de prix aux donateurs. L'initiative vise à collecter des fonds pour des programmes favorisant l'émancipation des jeunes, l'accès à l'éducation et des opportunités de croissance économique.
Comic Relief US und Wonder Works Studio haben ein Roblox-Musikfestival ins Leben gerufen, das Teil der 2. jährlichen Kids Relief-Kampagne 'Spiele, um die Welt zu verändern' ist. Die Veranstaltung bietet immersive Konzerte von Imagine Dragons, Conan Gray, d4vd, Poppy und Alexander Stewart und zielt darauf ab, durch Gaming zu sozialem Wohl zu inspirieren.
Benutzer können auf das Festival über das Kids Relief Simulator-Spiel zugreifen, sowie über Nickelodeons SpongeBob Simulator und Teenage Mutant Ninja Turtles Battle Tycoon. Das Erlebnis umfasst das Sammeln von 'gutem Karma', während man fantastische Umgebungen erkundet, die von den Leben und der Musik der Künstler inspiriert sind.
Die Kampagne hebt auch junge Veränderer hervor und involviert diese Top Roblox-Inhaltsanbieter in die Fundraising-Bemühungen. Zu den Unterstützern gehören e.l.f. Cosmetics und Overtime, die Preispakete für Spender anbieten. Die Initiative zielt darauf ab, Mittel für Programme zu sammeln, die die Jugendermächtigung, den Zugang zu Bildung und wirtschaftliche Wachstumschancen fördern.
- Partnership with popular artists like Imagine Dragons and Conan Gray may increase user engagement
- Collaboration with Nickelodeon expands reach through established game platforms
- Involvement of top Roblox Content Creators in fundraising efforts could boost campaign visibility
- Corporate support from e.l.f. Cosmetics and Overtime adds value through prize offerings
- None.
This virtual music festival on Roblox represents an innovative marketing strategy for Comic Relief US and Nickelodeon. While not directly impactful for stock investors, it highlights the growing trend of metaverse experiences and virtual events in the entertainment industry. The collaboration with popular artists and integration of social causes could potentially increase user engagement and brand loyalty for Roblox.
The event's focus on youth empowerment and fundraising aligns with the rising importance of corporate social responsibility and purpose-driven marketing. This approach may resonate well with younger demographics, potentially driving long-term user acquisition and retention for the platforms involved.
However, the direct financial impact on Roblox or other mentioned companies is likely minimal in the short term. Investors should monitor user engagement metrics and any subsequent partnerships or events resulting from this initiative to gauge its long-term significance.
Immersive Concerts from Imagine Dragons, Conan Gray, d4vd, Poppy and Alexander Stewart Inspire Social Good Through Gaming as Part of the 2nd Annual Kids Relief Campaign by Comic Relief US and Nickelodeon
As part of Comic Relief US' 2nd annual Kids Relief campaign, "Game to Change the World," – launched in partnership with Nickelodeon – the star-studded, weekend-long event taps into the joy and excitement of music and gaming to inspire kids young and old to help make the world a better place.
Special guest Tony Hale ("Veep," "Inside Out 2"), joins the show as a benevolent wizard who guides Roblox users to and from the concert which will be available in the Kids Relief Simulator game. Users can also access the festival through Nickelodeon's SpongeBob Simulator and Teenage Mutant Ninja Turtles Battle Tycoon, which are also part of the Kids Relief Roblox scavenger hunt leading up to the show.
"I've been a huge Roblox fan for a while now, and I'm excited to get in the game and support the Kids Relief community to bring some kindness to the world," said d4vd,19-year-old genre-bending visionary artist. "Bringing happiness through music and gaming is all of my worlds colliding."
Guided by a soundtrack of new and chart-topping music, users will collect Karma as they run, fly, drive, and bounce their way through fantastical environments, including:
- Running through the woods and floating past the bucolic mountains and lakes inspired by Alexander Stewart's childhood
- Speeding toward a mysterious keyhole with Poppy
- Journeying on a vine of d4vd's signature roses
- Taking a road trip to Conan Gray's world tour
- Falling through a dream with Imagine Dragons
Before the concert, attendees will have the opportunity to learn more about three young changemakers from the Nickelodeon Our World community who are making their mark on the world:
- Arianna, a 9-year-old from
California who collects community donations for "celebration crates" and delivers them to food banks so that families can have cake and decorations to celebrate special occasions - Michael, a 9-year-old from
Texas who founded "Black Boys Meditate" with his brothers to spread calm, confidence and mindfulness to all kids - Riley, a 10-year-old from
Iowa who runs a Free Library with his family allowing kids to access banned books
"Young people are the catalysts of change in this society. By building a space just for them, we create a dynamic community where they can learn about the journeys and challenges of other young people and join in to help make a difference," said Alison Moore, CEO of Comic Relief US. "This festival isn't just about music. It's a launchpad for their creativity and compassion, sparking a movement where they can unleash their potential, connect with one another, and ignite a wave of positive change that echoes far beyond the virtual world."
Gaming for Good
In support of Kids Relief's mission to raise critical funds for programs that foster youth empowerment, access to education, and economic growth opportunities, top Roblox Content Creators Leah Ashe and MeganPlays will promote Kids Relief and raise funds among their communities during the campaign. d4vd will go live on his Twitch channel to raise funds and bring awareness to the cause.
e.l.f. Cosmetics will add its support to digital fundraising efforts, providing two bundles of their holy grail products as part of a sweepstakes. They also hosted their own live stream fundraiser on their e.l.f. You! channel on Twitch, with resident e.l.f You! makeup artist and gamer-in-chief, Anna Bynum, where donors had the chance to score free e.l.f. Cosmetics fan favorites as a thank you for their support of the campaign.
There are even more surprises to say thank you to donors of Kids Relief, with Overtime, leading brand for the next generation sports fans, providing two prize packages of their limited-edition SpongeBob merchandise, one for adults and one for kids.
For more information on Kids Relief and the Game to Change the World campaign, visit https://kidsrelief.org.
About Comic Relief US
Comic Relief US is a nonprofit committed to breaking the cycle of intergenerational poverty. It harnesses the power of entertainment to drive positive social change. To date, the nonprofit has raised over
About Nickelodeon
Nickelodeon, now in its 45th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
CONTACT:
Keita Jones, k.jones@comicrelief.org
Tiffanie Thomas, tiffanie.thomas@porternovelli.com
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SOURCE Comic Relief US
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