BET AND THE NATIONAL PAN-HELLENIC COUNCIL JOIN FORCES TO MOBILIZE BLACK VOTERS FOR THE 2024 ELECTION
BET and The National Pan-Hellenic Council (NPHC) have launched the 'We VOTE' Public Service Announcements (PSA) featuring all nine Black fraternities and sororities, known as the 'Divine Nine'. The initiative aims to drive awareness, encourage voter participation, and reinforce the importance of every vote in shaping the future for the 2024 election.
The PSA includes leaders from each of the Divine Nine organizations, as well as nine emerging young leaders. BET's 'We VOTE' effort emphasizes voting for Ourselves, Togetherness, and Everyone. The campaign is part of BET's commitment to empowering Black voters and driving civic engagement.
The PSAs, produced by The House of JOY, are available for download and sharing on social media platforms. For more information, visit BET.com/vote.
BET e il National Pan-Hellenic Council (NPHC) hanno lanciato le 'We VOTE' Pubbliche Annunci (PSA) che presentano tutte e nove le confraternite e le sorellanze nere, note come 'Divine Nine'. L'iniziativa mira a sensibilizzare, incoraggiare la partecipazione degli elettori e rinforzare l'importanza di ogni voto nel plasmare il futuro per le elezioni del 2024.
Il PSA include leader di ciascuna delle organizzazioni Divine Nine, così come nove giovani leader emergenti. L'iniziativa 'We VOTE' di BET sottolinea il voto per Noi stessi, Uniti e per Tutti. La campagna fa parte dell'impegno di BET a potenziare gli elettori neri e a promuovere l'impegno civico.
I PSA, prodotti da The House of JOY, sono disponibili per il download e la condivisione sulle piattaforme di social media. Per ulteriori informazioni, visita BET.com/vote.
BET y el Consejo Pan-Heleno Nacional (NPHC) han lanzado los anuncios de servicio público 'We VOTE' (PSA) que presentan a las nueve fraternidades y sororidades afroamericanas, conocidas como 'Divine Nine'. La iniciativa busca aumentar la conciencia, fomentar la participación de los votantes y reafirmar la importancia de cada voto en la configuración del futuro para las elecciones de 2024.
El PSA incluye a líderes de cada una de las organizaciones Divine Nine, así como a nueve jóvenes líderes emergentes. El esfuerzo 'We VOTE' de BET enfatiza votar por Nosotros mismos, la Unidad y Todos. La campaña es parte del compromiso de BET para empoderar a los votantes afroamericanos y promover el compromiso cívico.
Los PSA, producidos por The House of JOY, están disponibles para ser descargados y compartidos en plataformas de redes sociales. Para más información, visita BET.com/vote.
BET와 국가 팬-헬레닉 협의회(NPHC)는 '신성한 아홉'으로 알려진 아프리카 계열의 아홉 개의 형제회와 자매회의 형태를 특징으로 하는 'We VOTE' 공공 서비스 광고(PSA)를 출시했습니다. 이 이니셔티브는 인식 제고, 유권자 참여 장려 및 2024년 선거에서 미래를 형성하는 데 있어 각 투표의 중요성을 강조하는 것을 목표로 합니다.
이 PSA는 각 Divine Nine 조직의 리더들과 아홉 명의 신진 젊은 리더들을 포함하고 있습니다. BET의 'We VOTE' 노력은 우리를 위해, 단결을 위해, 그리고 모두를 위해 투표하는 것을 강조합니다. 이 캠페인은 BET가 아프리카계 미국인 유권자를 권한 강화하고 시민 참여를 촉진하기 위한 노력의 일환입니다.
The House of JOY가 제작한 PSA는 다운로드 및 소셜 미디어 플랫폼에서 공유할 수 있습니다. 더 많은 정보를 원하시면 BET.com/vote를 방문하세요.
BET et le Conseil national panhellénique (NPHC) ont lancé les annonces de service public 'We VOTE' (PSA) mettant en vedette les neuf fraternités et sororités noires, connues sous le nom de 'Divine Nine'. L'initiative vise à sensibiliser, à encourager la participation des électeurs et à renforcer l'importance de chaque vote dans la formation de l'avenir pour les élections de 2024.
Le PSA inclut des leaders de chacune des organisations Divine Nine, ainsi que neuf jeunes leaders émergents. L'effort 'We VOTE' de BET souligne le vote pour Nous-mêmes, l'Unité et Tout le Monde. La campagne fait partie de l'engagement de BET à responsabiliser les électeurs noirs et à promouvoir l'engagement civique.
Les PSA, produits par The House of JOY, sont disponibles en téléchargement et peuvent être partagés sur les plateformes de médias sociaux. Pour plus d'informations, visitez BET.com/vote.
BET und der National Pan-Hellenic Council (NPHC) haben die Public Service Announcements (PSA) 'We VOTE' ins Leben gerufen, die alle neun schwarzen Bruderschaften und Schwesternschaften, bekannt als 'Divine Nine', vorstellen. Die Initiative zielt darauf ab, das Bewusstsein zu schärfen, die Wählerbeteiligung zu fördern und die Bedeutung jeder Stimme bei der Gestaltung der Zukunft für die Wahlen 2024 zu bekräftigen.
Das PSA umfasst Führungspersönlichkeiten aus jeder der Divine Nine-Organisationen sowie neun aufstrebende junge Führungspersönlichkeiten. BETs Bemühung 'We VOTE' betont das Wählen für Uns selbst, Gemeinschaft und Alle. Die Kampagne ist Teil von BETs Engagement, schwarze Wähler zu stärken und bürgerschaftliches Engagement zu fördern.
Die von The House of JOY produzierten PSA können heruntergeladen und in sozialen Medien geteilt werden. Für mehr Informationen besuchen Sie BET.com/vote.
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Leaders of the "Divine Nine" plus Nine additional emerging young leaders powerfully share their collective voices
Esteemed leaders representing the The National Pan-Hellenic Council of Presidents include:
- Dr. Willis L. Lonzer III – General President, Alpha Phi Alpha Fraternity, Inc.
- Danette Anthony Reed – International President and CEO, Alpha Kappa Alpha Sorority, Inc.
- Jimmy McMikle – Grand Polemarch, Kappa Alpha Psi Fraternity, Inc.
- Ricky Lawrence Lewis - Grand Basileus, Omega Psi Phi Fraternity, Inc.
- Elsie Cooke-Holmes – International President, Delta Sigma Theta Sorority, Inc.
- Hon. Chris V. Rey, J.D. – International President, Phi Beta Sigma Fraternity, Inc.
- Dr. Stacie N.C. Grant – International President, Zeta Phi Beta Sorority, Inc.
- Marica Harris – International Grand Basileus, Sigma Gamma Rho Sorority, Inc.
- Dr. Sean D. Housen, Sr. – International Grand Polaris, Iota Phi Theta Fraternity, Inc.
"The Council of Presidents is committed to supporting this important initiative with BET," said Hon. Chris V. Rey, J.D., International President of Phi Beta Sigma Fraternity, Incorporated and Chair of the NPHC Council of Presidents. "The vote is the most powerful tool in democracy, and we look forward to using our collective voices to help drive strong voter engagement and turnout."
"BET is proud to highlight the Divine Nine and collaborate to ensure voters get the critical information they need about the election, including exercising our right to vote. We, like the Divine Nine, are committed to elevating the well-being of our community. Voting is one such mechanism in which to do so", said Kimberly Paige, CMO and Co-Lead of the BET Social Impact efforts.
BET created the 'We VOTE' effort to exclaim that we Vote for Ourselves, for Togetherness, for Everyone. It is this unifying theme that embodies BET's steadfast commitment to empowering all Black voters to harness their collective power to drive meaningful change.
The Divine 9 PSA is one of many being unveiled today. BET is proud to highlight nine emerging young leaders sharing their voices on the importance of voting. The nine leaders include the following (in alphabetical order):
- Demetris Causer - Voting Rights Attorney, NAACP Legal Defense Fund, Inc.
- Marley Dias - #1000BlackGirlBooks Campaign
- Jared
Evans - Voting Rights Lawyer, NAACP Legal Defense Fund, Inc. - Myles Hollingsworth - Student, Howard University and President, NAACP NY Youth & College Division
- Arnold Walter Ludd, Jr. - CEO & Founder, Jiggabite Gloves Up, Guns Down
- Christian Nathaniel Matthew - National President, National Action Network, Youth & College Division
- Chelsea Miller - Co-Founder, Freedom March NYC
- Jerome Richardson - Ambassador, Hip Hop Caucus
- L. Joy Williams - President, NAACP –
Brooklyn, NY and Host, #SundayCivics Podcast
"We aim to raise awareness of the issues at stake through our efforts to educate the Black community and encourage voters to create and take action on their voting plan, whether it's early voting or on election day," said Tiyale Hayes, EVP of Insights and Co-Lead of the BET Social Impact efforts.
Produced for BET by The House of JOY (a Black and woman-owned firm), these latest creative spots are a testament to BET's ongoing efforts to elevate and educate the Black community, and ignite unprecedented civic engagement, voter registration, and turnout among Black voters in this critically important election.
To download the videos for your social media, please use the links below:
- Divine 9 Compilation PSA
- :30 (16x9) - https://vimeo.com/1010706294
- :30 (1x1) – https://vimeo.com/1010706202
- :30 (9x16) - https://vimeo.com/1010705991
- Young Leaders Compilation PSA
- :60 (16x9) - https://vimeo.com/1009715117
- :60 (1x1) - https://vimeo.com/1009715739
- :60 (9x16) - https://vimeo.com/1009715444
To learn more, go to BET.com/vote.
About BET
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, follow us on social @BET_PR.
About The National Pan-Hellenic Council
The National Pan-Hellenic Council, Incorporated (NPHC) is currently composed of nine (9) International Greek letter Sororities and Fraternities: Alpha Phi Alpha Fraternity, Inc., Alpha Kappa Alpha Sorority, Inc., Kappa Alpha Psi Fraternity, Inc., Omega Psi Phi Fraternity, Inc., Delta Sigma Theta Sorority, Inc., Phi Beta Sigma Fraternity, Inc., Zeta Phi Beta Sorority, Inc., Sigma Gamma Rho Sorority, Inc., and Iota Phi Theta Fraternity. The purpose of the NPHC is to foster cooperative actions of its members in dealing with matters of mutual concern. For more information, visit www.nphchq.org.
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SOURCE BET
FAQ
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