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Church's Texas Chicken® selected PAR Punchh® to Revolutionize Customer Engagement and Loyalty

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Church's Texas Chicken® has partnered with PAR Technology's Punchh® platform to revolutionize its customer engagement and loyalty program. The collaboration aims to enhance the guest experience through a comprehensive loyalty solution tailored to the restaurant industry's dynamic needs. Church's has launched 'Church's Real Rewards™', a points-based program offering free items for sign-ups and redeemable points for menu items.

To celebrate the launch, Church's is running a sweepstakes where 500 winners can win free chicken for a year. This partnership demonstrates Church's commitment to deepening customer connections and differentiating itself in the competitive quick-service restaurant sector. PAR Punchh's platform will enable Church's to streamline offer management and implement a full loyalty program, potentially driving customer satisfaction and loyalty.

Church's Texas Chicken® ha collaborato con la piattaforma PAR Technology's Punchh® per rivoluzionare il proprio programma di engagement e fedeltà. La collaborazione mira a migliorare l'esperienza degli ospiti attraverso una soluzione di fedeltà completa, su misura per le esigenze dinamiche dell'industria della ristorazione. Church's ha lanciato 'Church's Real Rewards™', un programma basato su punti che offre articoli gratuiti per le iscrizioni e punti riscattabili per gli articoli del menù.

Per celebrare il lancio, Church's sta organizzando un concorso in cui 500 vincitori possono vincere pollo gratis per un anno. Questa partnership dimostra l'impegno di Church's a rafforzare le connessioni con i clienti e a distinguersi nel competitivo settore della ristorazione veloce. La piattaforma PAR Punchh consentirà a Church's di semplificare la gestione delle offerte e di implementare un programma di fedeltà completo, potenzialmente aumentando la soddisfazione e la fedeltà dei clienti.

Church's Texas Chicken® se ha asociado con la plataforma PAR Technology's Punchh® para revolucionar su programa de compromiso y lealtad del cliente. La colaboración tiene como objetivo mejorar la experiencia del cliente a través de una solución de lealtad integral adaptada a las dinámicas necesidades de la industria de la restauración. Church's ha lanzado 'Church's Real Rewards™', un programa basado en puntos que ofrece artículos gratuitos por inscripciones y puntos canjeables por artículos del menú.

Para celebrar el lanzamiento, Church's está llevando a cabo un sorteo donde 500 ganadores pueden ganar pollo gratis durante un año. Esta asociación demuestra el compromiso de Church's de profundizar las conexiones con los clientes y diferenciarse en el competitivo sector de los restaurantes de servicio rápido. La plataforma PAR Punchh permitirá a Church's simplificar la gestión de ofertas e implementar un programa de lealtad completo, potencialmente aumentando la satisfacción y la lealtad del cliente.

Church's Texas Chicken®는 PAR Technology의 Punchh® 플랫폼과 협력하여 고객 참여 및 충성도 프로그램을 혁신하고 있습니다. 이번 협력의 목표는 외식 산업의 역동적인 요구에 맞춘 포괄적인 충성도 솔루션을 통해 고객 경험을 향상시키는 것입니다. Church's는 'Church's Real Rewards™'라는 포인트 기반 프로그램을 출시했으며, 가입 시 무료 상품과 메뉴 아이템을 위한 포인트를 제공합니다.

출시를 기념하기 위해 Church's는 500명의 당첨자가 1년 동안 무료 치킨을 받을 수 있는 경품 이벤트를 진행하고 있습니다. 이번 파트너십은 Church's가 고객과의 연결을 강화하고 빠른 서비스 레스토랑 분야에서 차별화하기 위한 노력을 보여줍니다. PAR Punchh 플랫폼은 Church's가 제안 관리를 간소화하고 전체 충성도 프로그램을 구현할 수 있도록 하여 고객 만족도와 충성도를 높일 수 있는 잠재력을 가질 것입니다.

Church's Texas Chicken® s'est associé à la plateforme PAR Technology's Punchh® pour révolutionner son programme d'engagement et de fidélité client. Cette collaboration vise à améliorer l'expérience des clients grâce à une solution de fidélité complète adaptée aux besoins dynamiques de l'industrie de la restauration. Church's a lancé 'Church's Real Rewards™', un programme basé sur des points offrant des articles gratuits pour les inscriptions et des points échangeables contre des éléments du menu.

Pour célébrer le lancement, Church's organise un concours où 500 gagnants peuvent remporter du poulet gratuit pendant un an. Ce partenariat démontre l'engagement de Church's à approfondir les connexions avec les clients et à se démarquer dans le secteur concurrentiel des restaurants de service rapide. La plateforme PAR Punchh permettra à Church's de simplifier la gestion des offres et de mettre en œuvre un programme de fidélité complet, ce qui pourrait augmenter la satisfaction et la fidélité des clients.

Church's Texas Chicken® hat sich mit der Plattform PAR Technology's Punchh® zusammengetan, um sein Kundenbindungs- und Engagement-Programm zu revolutionieren. Die Zusammenarbeit zielt darauf ab, das Gästeerlebnis durch eine umfassende Treue-Lösung zu verbessern, die auf die dynamischen Bedürfnisse der Restaurantbranche zugeschnitten ist. Church's hat 'Church's Real Rewards™' gestartet, ein punktbasiertes Programm, das kostenlose Artikel für Anmeldungen und einlösbare Punkte für Menüartikel bietet.

Zur Feier des Starts veranstaltet Church's ein Gewinnspiel, bei dem 500 Gewinner ein Jahr lang kostenloses Hähnchen gewinnen können. Diese Partnerschaft zeigt Church's Engagement, die Kundenbindungen zu vertiefen und sich im wettbewerbsintensiven Bereich der Schnellrestaurants abzuheben. Die Plattform PAR Punchh wird Church's ermöglichen, das Angebotsmanagement zu optimieren und ein vollständiges Treueprogramm umzusetzen, was potenziell zu höherer Kundenzufriedenheit und -loyalität führen könnte.

Positive
  • Partnership with PAR Technology's Punchh® platform to enhance customer engagement
  • Launch of 'Church's Real Rewards™' loyalty program across all U.S. locations
  • Sweepstakes offering 500 winners free Church's Texas Chicken for a year
  • Streamlined offer management and loyalty program implementation
Negative
  • None.

Insights

Church's Texas Chicken's partnership with PAR Punchh marks a strategic move in the quick-service restaurant industry. By implementing a comprehensive loyalty program, they're addressing the growing consumer demand for personalized experiences and rewards. This could potentially increase customer retention and frequency of visits, important metrics in the competitive fast-food sector.

The launch of 'Church's Real Rewards' with its points-based system and the 'Free Chicken for a Year' sweepstakes are clever marketing tactics. These initiatives are likely to drive significant app downloads and program sign-ups, providing Church's with valuable customer data for targeted marketing. However, the long-term success will depend on the program's ability to maintain engagement beyond the initial promotion period.

The adoption of PAR Punchh's platform by Church's Texas Chicken represents a significant technological upgrade in their customer engagement strategy. This move aligns with the industry trend of leveraging data-driven insights to enhance customer experiences. The platform's ability to streamline offer management and implement a full loyalty program could lead to improved operational efficiency and more targeted marketing efforts.

However, the success of this initiative will largely depend on the seamless integration of the technology with Church's existing systems and the user-friendliness of the mobile app. The real test will be in how effectively they can use the collected data to create personalized experiences that drive customer loyalty without being perceived as intrusive.

Crispy Engagement, Crunchy Solutions, Classic Experience, Humble Service

NEW HARTFORD, N.Y.--(BUSINESS WIRE)-- Ever dreamt of your favorite meals doing more than just satisfying your hunger? Picture this: every crispy, golden bite from Church's Texas Chicken® not only delights your taste buds but also brings you closer to exclusive rewards and offers. That’s the new reality for guests of Church's Texas Chicken® as they select ParTech, Inc. (PAR)'s industry-leading loyalty and offers solution, PAR Punchh®, to enhance their customer experience. This collaboration promises to redefine how customers engage with their favorite chicken brand.

Crafting a Superior Experience

The story of Church's Texas Chicken is one of dedication to quality and customer satisfaction. Known for its bold Texas flavor, legendary hand-battered fried chicken and home-style sides, the brand is committed to putting its guests first and seeking a deeper connection with them leveraging PAR Technology, a leader in restaurant tech innovation.

By choosing PAR’s Punchh platform, Church's Texas Chicken is transforming its guest engagement and loyalty program. This decision was driven by Punchh’s proven expertise in swiftly implementing comprehensive loyalty solutions tailored to the dynamic needs of the restaurant industry.

"Church's Texas Chicken's decision to team up with Punchh shows their commitment to a unified guest experience," stated Savneet Singh, CEO of PAR Technology. “Working together with them, we’re not just strengthening their connection with fans, but also setting them apart from the competition. By blending their iconic offerings with our cutting-edge solutions, we’re creating a winning feast!”

PAR Punchh's platform will empower Church's Texas Chicken to streamline offer management and implement a full loyalty program to drive customer satisfaction and loyalty. This collaboration marks a significant milestone for both Punchh and Church's Texas Chicken, signaling a joint commitment to elevating the customer experience in the quick-service restaurant sector.

"PAR Punchh has consistently demonstrated the ability to quickly implement comprehensive loyalty solutions that meet the dynamic needs of large-scale operations for our brand," said Jessica Wu-McConnell, Vice President of Digital and Loyalty at Church's Texas Chicken. "Their responsive support and proven scalability were key factors in our decision, ensuring a smooth and efficient launch of our loyalty initiatives."

Rewards that Satisfy

Church's Texas Chicken has launched an all-new loyalty program, Church’s Real Rewards, at all their U.S. locations. This program leverages Punchh’s Loyalty and Campaigns solutions to offer a robust, points-based experience. Members receive a free 2-Piece Leg & Thigh or 3-piece Tenders for signing up and can redeem points for nearly anything on the menu, including a 16-piece chicken meal.

And that's not all! To celebrate the launch of Church’s Texas Chicken’s new REAL REWARDS loyalty program and improved mobile app, the brand will be giving 500 lucky winners free Church’s Texas Chicken for a year! To enter the “Church’s Texas Chicken Free Chicken for a Year” sweepstakes, guests simply need to sign up for REAL REWARDS on the new app or online by September 4, 2024, and they will be automatically entered for the chance to win. For details on the sweepstakes, visit the Church’s Texas Chicken website.

For more information about PAR Punchh’s Loyalty Offers, Engagement Platform, and its Services, please visit partech.com.

About Church’s Texas Chicken® / Texas Chicken

Founded in San Antonio, TX in 1952 by George W. Church Sr., Church’s Texas Chicken®, along with its sister brand Texas Chicken outside of the U.S., is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, tenders, sandwiches, freshly baked Honey-Butter Biscuits, and classic, home-style sides all for a great value. Church’s Texas Chicken® and Texas Chicken have more than 1,500 locations in 23 countries and global markets and system-wide sales of more than $1.4 billion. Owned by High Bluff Capital Partners and FS Investments since 2021, Church’s® celebrated its 70th anniversary in 2022.

For more information, visit www.churchs.com and www.texaschicken.com. You can also follow Church’s Texas Chicken® on Facebook, Instagram, X (formerly Twitter) and TikTok.

About PAR Technology and Punchh

For over 40 years, PAR Technology Corporation (NYSE: PAR) has led the industry in providing innovative solutions for restaurants worldwide. Our industry-leading loyalty and customer engagement platform, PAR Punchh®, trusted by over 30% of top restaurant brands, empowers restaurants to build lasting connections with their guests and drive business growth. Seamlessly integrating in-store and digital experiences, Punchh leverages AI-powered tools to create personalized campaigns that enhance guest engagement and drive loyalty sales. Combining the expertise of PAR with Punchh's leading digital marketing solutions, restaurants are equipped to thrive in today's competitive market. Learn more at partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Christopher R. Byrnes (315) 743-8376

chris_byrnes@partech.com

Source: PAR Technology Corporation

FAQ

What loyalty program did Church's Texas Chicken launch with PAR Punchh?

Church's Texas Chicken launched 'Church's Real Rewards™', a points-based loyalty program that offers free items for sign-ups and allows members to redeem points for menu items, including a 16-piece chicken meal.

How can customers enter the Church's Texas Chicken sweepstakes for free chicken?

Customers can enter the 'Church's Texas Chicken Free Chicken for a Year' sweepstakes by signing up for REAL REWARDS on the new app or online by September 4, 2024. 500 lucky winners will receive free Church's Texas Chicken for a year.

What benefits does the PAR Punchh platform offer to Church's Texas Chicken (PAR)?

The PAR Punchh platform enables Church's Texas Chicken to streamline offer management, implement a full loyalty program, and enhance customer engagement. It provides a comprehensive loyalty solution tailored to the dynamic needs of large-scale operations in the restaurant industry.

What do customers receive when signing up for Church's Real Rewards program?

When signing up for Church's Real Rewards program, customers receive a free 2-Piece Leg & Thigh or 3-piece Tenders.

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