Global international money transfer provider, OFX (ASX: OFX) named Official Currency Exchange Provider of the National Hockey League

Rhea-AI Summary

OFX and the NHL have formed a multiyear sponsorship, making OFX the Official Currency Exchange Provider in North America. This partnership will enhance currency exchange services for teams, players, and fans, while also managing some of the NHL's currency exchange needs. OFX will sponsor the NHL.com OFX Trade Tracker and have brand visibility at prominent NHL events, including the 2022 NHL Heritage Classic and Stadium Series. According to recent OFX surveys, 69% of respondents are considering international expansion in the upcoming year, highlighting the growing demand for such services.

Positive

• Establishment of a multiyear sponsorship between OFX and the NHL enhances brand visibility.
• OFX will manage a portion of the NHL's currency exchange, demonstrating trust and partnership.
• Sponsorship of the NHL.com OFX Trade Tracker connects brand with fans and enhances engagement.
• Opportunity for OFX to generate new leads with the NHL's expansive audience base.

Negative

• None.

OFX and NHL announce multiyear North American sponsorship

SAN FRANCISCO and NEW YORK, Sept. 22, 2021 /PRNewswire/ -- Global international money transfer provider OFX (ASX: OFX) and the National Hockey League today announced a multiyear North American sponsorship, naming OFX as the Official Currency Exchange Provider of the NHL^®.

As part of the new partnership, OFX will share with NHL fans how easy and affordable it is to move money around the world from both the U.S. and Canada. OFX will also manage a portion of the NHL's own currency exchange requirements. OFX will highlight the connection between player exchange moves and money exchange moves by sponsoring the NHL.com OFX Trade Tracker, the official list of completed trades that provides a one-stop shop for news, analysis and reaction from around the NHL as teams position themselves for the present and beyond.

OFX will also have brand presence at the 2022 NHL Heritage Classic^™ and 2022 NHL Stadium Series^™, in addition to other activation opportunities at NHL tentpole events in future seasons. Additionally, OFX and the NHL will create unique content across OFX and NHL-controlled media platforms to engage fans.

"I'm thrilled to announce this partnership with the NHL, a global sport with players and fans from around the world," said Alfred Nader, President of OFX, North America. "The NHL does a tremendous job of connecting with the passion of its fans and we are looking forward to helping build that connection through support at the League, team and community levels, while offering the League, Players and fans a better way of moving money internationally."

"As a premier global sport that connects people from around the world, the NHL is thrilled to welcome OFX, a leader in global money transfer as our Official Currency Exchange Provider in North America," said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. "We look forward to OFX providing best-in-class exchange services to our teams, Players, front office staff and fans."

OFX helps businesses and people move money across borders with ease and supports growing domestic businesses with overseas expansion. Recent survey data from OFX shows 69% of respondents are considering international expansion in the next year. OFX provides easy currency transfers, competitive rates, and 24/7 human service to help businesses and individuals save time and money when moving currency from A to B.

NHL and the NHL Shield are registered trademarks and NHL Heritage Classic name and logo and NHL Stadium Series name and logo are trademarks of the National Hockey League. © NHL 2021.  All Rights Reserved.

For more information, please contact:

Brad Klein
NHL
bklein@nhl.com

OFX
Adam Schiff
aschiff@boomventures.com
+1 (732) 299-5797

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SOURCE OFX Group

FAQ

What is the significance of OFX's sponsorship with the NHL?

The sponsorship positions OFX as the Official Currency Exchange Provider, enhancing brand visibility and trust with NHL teams, players, and fans.

What events will OFX be present at as part of the NHL partnership?

OFX will have brand presence at the 2022 NHL Heritage Classic and 2022 NHL Stadium Series, among other events.

How does OFX plan to engage NHL fans?

OFX will engage fans by sponsoring the NHL.com OFX Trade Tracker and creating unique content across NHL-controlled media platforms.

What impact does the OFX and NHL partnership have on international business?

The partnership highlights OFX's commitment to facilitating international money movement, with 69% of surveyed businesses considering expansion.

What services will OFX provide to the NHL?

OFX will provide currency exchange services and manage a portion of the NHL's currency exchange requirements.