Ontrak Health Announces the Launch of the Ontrak Advanced Engagement System, Ushering in the Next Era of AI-enabled Behavioral Healthcare
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Insights
The introduction of Ontrak Health's Advanced Engagement System represents a significant enhancement in how behavioral healthcare services are delivered. By leveraging Augmented Intelligence and evidence-based clinical frameworks, the system promises to improve member engagement through personalized and efficient outreach strategies. The use of a Risk-based analytics engine to identify and prioritize members based on various health and behavioral factors is particularly noteworthy. It suggests a move towards more proactive and predictive healthcare models, which could lead to better patient outcomes and reduced costs in the long run.
Another aspect worth highlighting is the AI-Driven Coach Notes feature, which employs natural language processing to enhance the productivity of care sessions. This innovation not only streamlines documentation but also allows Care Coaches to allocate more time to direct member interaction, potentially improving the quality of care. The anticipated operational efficiencies, such as the 25% time savings from the Next-Best Action Engine, could translate into significant cost savings for healthcare providers and insurers. This could also impact Ontrak's profitability and attractiveness to investors.
The system's emphasis on interoperability and data management, through the Data Exchange platform, aligns with current trends in healthcare IT. Compliance with federal requirements and best practices is essential for the adoption of new technologies and the reported 80% savings in pipeline maintenance costs is a compelling figure that showcases the potential for streamlining healthcare data exchanges.
From a clinical perspective, the integration of AI into behavioral health services could be transformative. The Provider Matching Engine is a particularly interesting development, as it aims to match members with the most appropriate behavioral health provider. This personalized approach to provider selection, considering factors such as specialties, performance and demographics, is likely to enhance the therapeutic alliance and treatment adherence, leading to better clinical outcomes.
Moreover, the reported 50% reduction in anxiety and depression symptoms among members of the WholeHealth+ program is a testament to the potential efficacy of the system. Such outcomes not only have profound implications for the individuals involved but also for the healthcare system as a whole, as they suggest a possible reduction in the long-term costs associated with untreated or poorly managed mental health conditions. This could also be a factor in negotiations with health plans and employers, potentially expanding Ontrak's market share.
The mention of HITECH certification and adherence to industry standards for the Data Exchange platform indicates a strong commitment to data security and regulatory compliance. In the healthcare sector, where patient data is highly sensitive, this is a critical factor that can influence both client trust and company reputation. The ability to manage electronic data interchange efficiently while maintaining compliance can be a competitive advantage, particularly as the industry continues to navigate the complexities of data protection laws.
The focus on bi-directional data sharing is another key point. It reflects an understanding of the need for a holistic view of patient care, which is increasingly recognized as essential for effective treatment planning and coordination. The system's potential to improve patient adherence through this approach is a significant consideration for healthcare providers, insurers and patients alike and it underscores the growing importance of integrated care models.
Built on a foundation of real-world AI application, the Ontrak Advanced Engagement System enables member engagement at greater scale and with greater efficiency than ever before. The platform’s introduction marks a significant step forward in Ontrak’s commitment to technology-driven health solutions and builds on more than a decade of research and development.
Among other cutting-edge innovations, the Ontrak Advanced Engagement system employs a Risk-based analytics engine, which uses AI algorithms to identify members and prioritize outreach based on factors like risk, readiness, acuity, claims, prescriptions, and enrollment history. Our Risk-based analytics engine can find members with, for example, high-predicted probability of substance use disorder or depression, but no associated diagnosis in existing health records. This technology helps drive Ontrak’s impressive member outreach success of
Several other components of the Ontrak Advanced Engagement System continue to improve Ontrak’s industry-leading Care Coaching. Using natural-language processing, AI-Driven Coach Notes converts spoken interaction into text, allowing for more productive care sessions aligned with evidence-based practice fidelity. It also drives greater efficiency, creating up to
The Care Signals Engine flags and facilitates timely and relevant care interventions. This is where past and current health and life experiences are highlighted. Our Care Signals indicate events that are important to a member such as new diagnosis, new medications, work stress and key factors that influence wellness. These signals provide the optimal framing for goal setting and coaching support.
In addition, the Next-Best Action Engine offers immediate, data-driven recommendations to optimize Care Coaching interactions. Ontrak expects the Next-Best Action Engine will significantly increase operational efficiency up to
To ensure that Ontrak Care Coaches align with best practices, the Ontrak Advanced Engagement System also includes AI-driven quality assessment and fidelity assessment tools. These technologies evaluate the delivery of evidence-based protocols. Care Coaches now get real-time skills-based training feedback into how well their interactions are serving members.
Beneath everything are next-generation AI-driven data management and analytics tools. For example, through a proprietary data infrastructure, the Data Exchange platform simplifies the process of managing electronic data interchange (EDI), while complying with federal requirements and best practices in the industry saving
The platform also facilitates Provider Interoperability through HITECH certified industry standard frameworks. This creates a closed-loop, bi-directional data sharing ecosystem, seamlessly connecting providers, specialists, and Ontrak Care Coaches. Bi-directional data sharing has already shown to significantly improve patient adherence to treatment plans.
Taken together, AI-driven analytics facilitate a continuous improvement loop, ensuring member interactions remain firmly rooted in evidence-based practice. By integrating sophisticated AI, Ontrak is helping to ensure that every member interaction is an opportunity to deliver the highest quality care—along with the highest possible client ROI.
Finally, the Ontrak Advanced Engagement System helps connect members with the right providers through its proprietary Provider Matching Engine. This technology taps into Ontrak’s 45-state behavioral health network to select the most appropriate behavioral health provider for each member based on their needs. The Provider Matching Engine considers more than a dozen specialties and 30 sub-specialties, performance, and outcomes as well as mode of delivery, diversity, and demographics. Ontrak believes that more precise provider matching is what drives its remarkable clinical outcomes, demonstrated by greater than
“This is innovation where it’s needed most,” said Brandon LaVerne, CEO of Ontrak Health. “We’re achieving unmatched scale and efficiency when it comes to member engagement. As a result, Care Coaches, health plans, and providers can gain a clear, comprehensive view of care activities, delivering measurable evidence of impact and outcomes.”
Ontrak Health recently published a white paper describing this technology in more detail. You can read the white paper at https://ontrakhealth.com/white-papers/ai-innovation-for-the-real-world-journey-through-care/.
About Ontrak Health
Ontrak, Inc. is a leading AI and telehealth-enabled healthcare company, whose mission is to help improve the health and save the lives of as many people as possible. Ontrak identifies, engages, activates, and provides care pathways to treatment for the most vulnerable members of the behavioral health population who would otherwise fall through the cracks of the healthcare system. We engage individuals with anxiety, depression, substance use disorder and chronic disease through personalized care coaching and customized care pathways that help them receive the treatment and advocacy they need, despite the socio-economic, medical and health system barriers that exacerbate the severity of their comorbid illnesses. The company’s integrated intervention platform uses AI, predictive analytics and digital interfaces combined with dozens of care coach engagements to deliver improved member health, better healthcare system utilization, and durable outcomes and savings to healthcare payors.
Learn more at www.ontrakhealth.com.
Forward-Looking Statements
This press release contains “forward-looking” statements that are based on the Company’s beliefs and assumptions and on information currently available to the Company on the date of this press release and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may include, but are not limited to, the expectations around the impact of our Ontrak Advanced Engagement System. These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond our control, which may cause actual results to differ materially from stated expectations. These risk factors include, among others, our ability to increase operational efficiencies of our Care Coaches and electronic data interchange, continue to achieve outreach success rates, dependence on key personnel and the ability to recruit, retain and develop a large and diverse workforce; high customer concentration and the ability of our customers to terminate our contracts for convenience; intense competition and substantial regulation in the health care industry; changes in regulations or issuance of new regulations or interpretations; limited operating history; our inability to execute our business plan; increase our revenue and achieve profitability; lower than anticipated eligible members under our contracts; the adequacy of our existing cash resources and anticipated capital commitments to enable us to continue as a going concern; our ability to raise additional capital when needed; lack of outcomes and statistically significant formal research studies; difficulty enrolling new members and maintaining existing members in our programs; the risk that the treatment programs might not be effective; difficulty in developing, exploiting and protecting proprietary technologies; general economic conditions, nationally and globally, and their effect on the market for our services, competitive pressures and trends in our industry and our ability to successfully compete with our competitors, and changes in laws, regulations, or policies. For a further list and description of the risks and uncertainties we face, please refer to our most recent Securities and Exchange Commission filings which are available on its website at http://www.sec.gov. Such forward-looking statements are current only as of the date they are made and based on information available to us on the date hereof, and we assume no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240321044026/en/
Company Contact:
Brandon LaVerne
Chief Executive Officer and Chief Operating Officer
blaverne@ontrakhealth.com
Investor Relations:
Ryan Halsted
Gilmartin Group
investors@ontrakhealth.com
Source: Ontrak, Inc.
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