OpenText Showcases Latest Experience Platform Innovations at Google Cloud Next '21
OpenText (NASDAQ: OTEX) announced its participation in Google Cloud Next '21, highlighting new cloud technologies designed for enhanced customer personalization at scale. The latest offerings from the OpenText Experience Cloud enable omni-channel personalization by integrating customer data across various platforms, leveraging tools like the OpenText Experience CDP and Google Marketing Platform. The collaboration aims to meet evolving customer expectations with seamless data integration and enhanced user experiences. Details include cloud deployments and joint innovation initiatives.
- Launch of new cloud technologies for better personalization.
- Integration of OpenText Experience CDP with Google Marketing Platform enhances customer experience.
- Strong partnership with Google supports innovation and customer success.
- None.
New product and cloud services empower greater personalization at scale
WATERLOO, ON, Oct. 12, 2021 /PRNewswire/ -- OpenText™ (NASDAQ: OTEX), (TSX: OTEX), is a preferred partner at Google Cloud Next '21, which opens today. OpenText will be showcasing new cloud technologies that provide mutual customers the ability to utilize customer data for personalization in highly scalable environments.
The OpenText Experience Cloud now offers enhanced omni-channel personalization of websites, ads, statements, SMS and emails by combining audience data from across all touch points. The new capabilities are enabled by the integration of the OpenText™ Experience CDP customer data platform, OpenText™ Exstream and OpenText™ TeamSite with the Google Marketing Platform to manage both customer experiences and business communications.
"The acceleration of digital business is driving changes in customer expectations. Organizations need to ensure they have the right technology and processes in place to deliver personalized customer experiences at scale," said Lou Blatt, senior vice president and CMO at OpenText. "Our long-standing, strong partnership and co-innovations with Google helps us provide the kind of customer data and user experiences that meet and exceed these expectations."
Other recent activities between OpenText and Google include:
- Cloud deployments by OpenText on the Google Cloud. The cloud offerings can now be found in the Google Cloud Marketplace, with OpenText supporting the deployment, integration, ongoing management and optimization of Information Management applications.
- Customer success programs where OpenText and Google work together through joint sales, deployments and services to solve customers' unique data and experience needs.
- Partner Development to deliver and evolve solutions with the specialized expertise of partners.
- Further joint innovation including updates to be released in Cloud Edition 21.4 at OpenText World.
"Our mutual customers require seamless and efficient integration of data and experiences that reflect the changes in customer experience requirements," said Rayn Veerubhotla, Managing Director, Partner Engineering, Google Cloud. "At the core of our joint activities to meet these needs are OpenText™ Experience Cloud and Google Marketing Platform integrations, with critical, deep integration of data into the OpenText Experience Platform."
Join us at Google Cloud Next '21, October 12-14.
About OpenText
OpenText, The Information Company™, enables organizations to gain insight through market leading information management solutions, powered by OpenText Cloud Editions. For more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit opentext.com
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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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SOURCE Open Text Corporation
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