Oracle Unity CDP Helps Organizations Leverage AI to Grow Revenue
Oracle has unveiled new features in its Oracle Unity Customer Data Platform (CDP) to enhance revenue growth initiatives for organizations. The updates provide actionable account views that combine customer intent data from various sources, enabling marketers and sellers to engage buying group members with precise upsell and cross-sell opportunities. Key additions include:
1. Account Profile Explorer: Offers a comprehensive view of accounts to drive targeted engagements.
2. Buying group and opportunity scoring: Uses AI to identify opportunities within buying groups.
3. Native Oracle Analytics Cloud integration: Expands insights and optimizes campaign performance.
4. Industry onboarding accelerators: Speeds up CDP implementations with industry-specific templates.
These enhancements aim to help organizations leverage AI to grow revenue and build long-term customer relationships.
Oracle ha presentato nuove funzionalità nella sua Oracle Unity Customer Data Platform (CDP) per migliorare le iniziative di crescita delle entrate per le organizzazioni. Gli aggiornamenti offrono viste dei clienti azionabili che combinano i dati di intenzione del cliente provenienti da varie fonti, consentendo ai marketer e ai venditori di coinvolgere i membri del gruppo di acquisto con opportunità di upsell e cross-sell mirate. Le principali aggiunte includono:
1. Esploratore del profilo dell'account: Offre una vista completa degli account per stimolare interazioni mirate.
2. Punteggio del gruppo di acquisto e delle opportunità: Utilizza l'IA per identificare opportunità all'interno dei gruppi di acquisto.
3. Integrazione nativa con Oracle Analytics Cloud: Amplia le intuizioni e ottimizza le performance delle campagne.
4. Acceleratori di onboarding di settore: Velocizza le implementazioni CDP con template specifici per settore.
Questi miglioramenti mirano ad aiutare le organizzazioni a sfruttare l'IA per aumentare le entrate e costruire relazioni durature con i clienti.
Oracle ha presentado nuevas características en su plataforma de datos de clientes Oracle Unity (CDP) para mejorar las iniciativas de crecimiento de ingresos para las organizaciones. Las actualizaciones proporcionan vistas de cuentas accionables que combinan datos de intención del cliente de varias fuentes, permitiendo a los comercializadores y vendedores involucrar a los miembros del grupo de compra con oportunidades precisas de upsell y cross-sell. Las principales adiciones incluyen:
1. Explorador de perfil de cuenta: Ofrece una vista integral de las cuentas para impulsar compromisos específicos.
2. Puntuación del grupo de compra y oportunidades: Utiliza IA para identificar oportunidades dentro de los grupos de compra.
3. Integración nativa con Oracle Analytics Cloud: Amplía los conocimientos y optimiza el rendimiento de las campañas.
4. Aceleradores de incorporación por industria: Acelera las implementaciones de CDP con plantillas específicas de la industria.
Estas mejoras tienen como objetivo ayudar a las organizaciones a aprovechar la IA para aumentar los ingresos y construir relaciones duraderas con los clientes.
오라클은 조직의 수익 성장 initiative을 강화하기 위해 Oracle Unity 고객 데이터 플랫폼(CDP)의 새로운 기능을 발표했습니다. 이 업데이트는 다양한 출처의 고객 의도 데이터를 결합한 실행 가능한 계정 보기를 제공하여 마케터와 판매자가 구매 그룹 구성원과 정확한 상향 판매 및 교차 판매 기회를 연결할 수 있게 합니다. 주요 추가 기능은 다음과 같습니다:
1. 계정 프로필 탐색기: 표적 참여를 촉진하는 포괄적인 계정 보기를 제공합니다.
2. 구매 그룹 및 기회 점수화: AI를 사용하여 구매 그룹 내의 기회를 식별합니다.
3. 네이티브 오라클 애널리틱스 클라우드 통합: 통찰력을 확장하고 캠페인 성과를 최적화합니다.
4. 산업별 온보딩 가속기: 산업별 템플릿으로 CDP 구현을 가속화합니다.
이러한 개선 사항은 조직이 AI를 활용하여 수익을 증가시키고 장기적인 고객 관계를 구축하는 데 도움을 주기 위한 것입니다.
Oracle a dévoilé de nouvelles fonctionnalités dans sa plateforme de données clients Oracle Unity (CDP) pour renforcer les initiatives de croissance des revenus des organisations. Les mises à jour offrent des vues de compte exploitables qui combinent les données d'intention des clients provenant de diverses sources, permettant aux marketeurs et aux vendeurs d'engager les membres du groupe d'achat avec des opportunités précises de vente incitative et croisée. Les ajouts clés incluent :
1. Explorateur de profil d compte: Fournit une vue complète des comptes pour favoriser des engagements ciblés.
2. Pondération des groupes d'achat et des opportunités: Utilise l'IA pour identifier les opportunités au sein des groupes d'achat.
3. Intégration native d'Oracle Analytics Cloud: Élargit les perspectives et optimise la performance des campagnes.
4. Accélérateurs d'embarquement par secteur: Accélère les mises en œuvre de CDP avec des modèles spécifiques à l'industrie.
Ces améliorations visent à aider les organisations à exploiter l'IA pour augmenter les revenus et établir des relations clients durables.
Oracle hat neue Funktionen in seiner Oracle Unity Customer Data Platform (CDP) vorgestellt, um die Initiativen zum Umsatzwachstum für Organisationen zu verbessern. Die Aktualisierungen bieten umsetzbare Kontenansichten, die Kundendaten über verschiedene Quellen zusammenführen, sodass Vermarkter und Verkäufer die Mitglieder der Einkaufgruppe mit gezielten Upsell- und Cross-Sell-Möglichkeiten ansprechen können. Zu den wichtigsten Ergänzungen gehören:
1. Kontoprofil-Explorer: Bietet einen umfassenden Überblick über Konten, um gezielte Interaktionen zu fördern.
2. Bewertung von Einkaufgruppen und Chancen: Nutzt KI, um Chancen innerhalb von Einkaufgruppen zu identifizieren.
3. Natives Oracle Analytics Cloud-Integration: Erweitert Einblicke und optimiert die Kampagnenleistung.
4. Branchenspezifische Onboarding-Beschleuniger: Beschleunigt die CDP-Implementierungen mit branchenspezifischen Vorlagen.
Diese Verbesserungen zielen darauf ab, Organisationen dabei zu helfen, KI zu nutzen, um Einnahmen zu steigern und langfristige Kundenbeziehungen aufzubauen.
- Introduction of AI-powered features in Oracle Unity CDP to identify new growth opportunities
- Launch of Account Profile Explorer for precise upsell and cross-sell engagements
- Implementation of AI-driven buying group and opportunity scoring
- Integration with Oracle Analytics Cloud for enhanced decision-making
- Addition of industry-specific onboarding accelerators to reduce implementation time
- None.
Insights
Oracle's latest enhancements to Unity CDP represent a significant leap in AI-driven customer data management. The Account Profile Explorer and buying group scoring features are particularly noteworthy, as they leverage AI to provide actionable insights for targeted upselling and cross-selling. This could potentially increase revenue and customer lifetime value for B2B companies.
The native Oracle Analytics Cloud integration is a smart move, allowing for deeper data analysis and visualization. This integration could give Oracle an edge over competitors by offering a more comprehensive solution within their ecosystem. The addition of industry-specific accelerators is also crucial, as it addresses the growing demand for vertical-specific CDP solutions, potentially reducing implementation time and improving ROI for clients across various sectors.
Oracle's updates to Unity CDP align with key market trends in the B2B space. The focus on account-based marketing (ABM) and revenue operations (RevOps) is evident in features like the Account Profile Explorer and buying group scoring. These capabilities address the growing need for alignment between marketing and sales teams in B2B organizations.
The Forrester Wave report's positive mention of Oracle Unity CDP as a "comprehensive, business-friendly solution" adds credibility to Oracle's position in the competitive CDP market. However, it's important to note that the CDP space is rapidly evolving, with players like Salesforce and Adobe also making significant strides. Oracle's success will depend on its ability to continuously innovate and differentiate its offering in this crowded market.
While specific financial figures aren't provided, the enhancements to Oracle Unity CDP could potentially drive revenue growth for Oracle's Cloud CX suite. The focus on helping clients identify new revenue opportunities within existing accounts aligns with the trend of customer retention and expansion being more cost-effective than new customer acquisition.
The addition of industry-specific accelerators could also lead to faster adoption rates and potentially higher customer satisfaction, which may translate to improved customer retention and recurring revenue for Oracle. However, investors should monitor Oracle's market share in the CDP space and its ability to convert these product enhancements into tangible financial results in upcoming quarterly reports.
New AI capabilities help marketers and sellers identify new growth opportunities within existing accounts while new industry onboarding accelerators increase time-to-value
"To create long-term value for their customers and the organization, and capitalize on the full potential of AI, organizations require a foundation of complete and connected customer and enterprise data," said Stephen Streich, group vice president of product, Oracle Cloud CX. "The new AI capabilities and new account-level visualizations in Oracle Unity CDP leverage that complete data to intelligently guide the right action, at the right time, to the right accounts and decision-makers, allowing organizations to increase sales, customer retention, and build long-term relationships with their customers."
Oracle Unity CDP is part of Oracle Fusion Cloud Customer Experience (CX), a connected suite of applications that help organizations create, manage, serve, and nurture lasting customer relationships. Drawing on embedded AI and connected customer and organizational data to provide marketers and sellers with insights to drive precise campaigns that help grow revenue and lifetime value of target accounts and customers, the new capabilities in Oracle Unity CDP include:
- Account Profile Explorer: Helps marketing and sales teams deliver precise, value-add upsell and cross-sell engagements to grow revenue opportunities. The new Account Profile Explorer provides a view of an account from a foundation of connected business and customer data that drive native AI recommendations and can pinpoint recommendations for the best offer.
- Buying group and opportunity scoring: Helps sales teams quickly and accurately identify opportunities within a buying group by using AI to detect signals, based on role, title, and aggregated topic engagement, and determine next steps.
- Native Oracle Analytics Cloud integration: Helps marketers expand insights, enhance decision-making, and optimize campaign performance with visualizations and guidance from a foundation of unified customer and organizational data.
- Industry onboarding accelerators: Helps organizations accelerate time-to-value on CDP implementations with industry-optimized templates, data models, and attributes. Oracle Unity CDP now has industry accelerators for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail.
"We knew there were untapped revenue opportunities hidden within our legacy and back-office platforms," said Martin Coulthard, global vice president of digital customer experience, Vertiv. "With Oracle Unity CDP, we were able to bring critical data together from multiple ERP, CRM, and marketing automation systems into a single, unified platform for activation. With unified account and customer profiles, we can proactively identify the right opportunities within the install base, align sales and marketing processes, and create new revenue opportunities."
"B2B CDPs provide a viable, powerful, and business-user-friendly way for marketers to manage and utilize customer data, addressing myriad challenges that have long impeded their efforts [to deliver personalized and effective campaigns]," said The Forrester Wave™: B2B Customer Data Platforms, Q4 2023 report, authored by Katie Linford, principal analyst, Forrester. It also states, "Oracle [Unity CDP] provides a comprehensive, business-friendly solution to solve for customer data…Oracle has created a strong foundation geared toward addressing customer data challenges across the entire B2B Revenue Waterfall™, which can empower businesses with essential insights that enhance their marketing and sales strategies."
Part of Oracle Fusion Applications, Oracle Cloud CX helps organizations connect data and workflows across marketing, sales, and service to make every customer interaction matter. To learn how Oracle Cloud CX can help your organization improve the customer experience and build brand loyalty, please visit: oracle.com/cx.
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