MGID Integrates Oracle Moat

Rhea-AI Summary

MGID has integrated Oracle Moat into its platform, providing advertisers with enhanced measurement and transparency for native and display campaigns. This integration offers access to third-party measurement metrics, including viewability, reach, and sales lift. Mark Kopera from Oracle emphasizes that this capability will instill confidence in advertisers, facilitating better investments in native advertising. MGID's CEO, Sergii Denysenko, highlights the importance of optimizing campaigns and ensuring transparency for advertisers.

Positive

• Integration with Oracle Moat enhances measurement and transparency for advertisers.
• Access to trusted third-party measurement metrics improves campaign performance analysis.
• Advertisers gain confidence in the value of their native advertising investments.

Negative

• None.

The collaboration enables MGID’s advertisers to receive trusted third-party measurement for their native and display campaigns

LOS ANGELES--(BUSINESS WIRE)-- MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers.

Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will benefit from verification by one of the world’s most trusted measurement companies that their campaigns are delivering real value.

“Measuring ad performance and effectiveness is crucial for advertisers wanting to improve their offering and provide a better user experience,” said Mark Kopera, head of product, Oracle Moat. “Our trusted measurement and analytics capabilities give brands the confidence to invest in native advertising and provides transparency on the impact of their ad spend. We look forward to helping MGID continue to extend the value of its platform to advertisers globally.”

Sergii Denysenko, CEO at MGID, commented: “As our advertising technology continues to evolve, we want to ensure we’re continuing to provide the solutions our advertisers need to optimize campaigns and measure success. We’re constantly evaluating our tools and partnerships to enable brands to feel confident about their investment in MGID, so we’re excited to introduce this new integration that will give our advertisers full transparency into the success of their native and display campaigns, and further prove the quality of our traffic.”

About MGID
MGID is a global native advertising platform that drives revenue growth for all participants of the ecosystem. Since its foundation in 2008, MGID has become a leading content recommendation platform, targeting 850 million unique readers with 185 billion recommendations monthly. The MGID platform helps publishers retain and monetize audiences, while driving performance and awareness for brands by connecting them to unique audiences, at the right time, with the right content. For more information visit www.mgid.com

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks
Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210914005790/en/

Press:

Kerry Ritchie

kerry.ritchie@teamgingermay.com

Source: MGID

FAQ

What is the significance of the MGID and Oracle Moat integration for advertisers?

The integration provides advertisers with enhanced measurement, transparency, and access to third-party metrics for their native and display campaigns.

What benefits do MGID advertisers gain from Oracle Moat Analytics?

Advertisers benefit from trusted measurements regarding campaign performance, including viewability, reach, frequency, and sales lift measurement.

Why is measurement important for native advertising according to MGID?

Measurement is crucial for improving campaign effectiveness and providing advertisers with transparency on their ad spend impact.