AEGEAN Prioritizes Passenger Experience and Builds Loyalty with Oracle
AEGEAN Airlines has implemented Oracle Fusion Cloud Customer Experience (CX) to enhance its customer service and personalization capabilities. The Greek flag carrier, which transported over 16.3 million passengers to 162 destinations in 47 countries last year, is utilizing AI-powered cloud applications to centralize customer data and optimize its service delivery.
After more than a year of implementation, AEGEAN has successfully unified customer data and enhanced its marketing programs through Oracle Unity Customer Data Platform. The system enables the airline to create comprehensive customer profiles and deliver personalized experiences across multiple channels. Oracle Fusion Cloud Marketing is helping AEGEAN execute targeted multichannel marketing campaigns customized for specific customer personas.
The partnership aims to strengthen customer relationships, boost revenue, and increase loyalty through data-driven personalization and improved customer experience management.
AEGEAN Airlines ha implementato Oracle Fusion Cloud Customer Experience (CX) per migliorare il proprio servizio clienti e le capacità di personalizzazione. Il vettore aereo greco, che ha trasportato oltre 16,3 milioni di passeggeri verso 162 destinazioni in 47 paesi lo scorso anno, sta utilizzando applicazioni cloud alimentate dall'IA per centralizzare i dati dei clienti e ottimizzare la consegna dei servizi.
Dopo più di un anno di implementazione, AEGEAN ha unificato con successo i dati dei clienti e migliorato i propri programmi di marketing attraverso la piattaforma Oracle Unity Customer Data. Il sistema consente alla compagnia aerea di creare profili completi dei clienti e offrire esperienze personalizzate su più canali. Oracle Fusion Cloud Marketing sta aiutando AEGEAN a eseguire campagne di marketing multicanale mirate, personalizzate per specifici profili di clienti.
Il partenariato mira a rafforzare le relazioni con i clienti, aumentare i ricavi e incrementare la fedeltà attraverso una personalizzazione basata sui dati e una gestione migliorata dell'esperienza cliente.
AEGEAN Airlines ha implementado Oracle Fusion Cloud Customer Experience (CX) para mejorar su servicio al cliente y sus capacidades de personalización. La aerolínea de bandera griega, que transportó a más de 16.3 millones de pasajeros a 162 destinos en 47 países el año pasado, está utilizando aplicaciones en la nube impulsadas por IA para centralizar los datos de los clientes y optimizar la entrega de servicios.
Después de más de un año de implementación, AEGEAN ha unificado con éxito los datos de los clientes y mejorado sus programas de marketing a través de la plataforma Oracle Unity Customer Data. El sistema permite a la aerolínea crear perfiles completos de clientes y ofrecer experiencias personalizadas en múltiples canales. Oracle Fusion Cloud Marketing está ayudando a AEGEAN a ejecutar campañas de marketing multicanal dirigidas, personalizadas para perfiles específicos de clientes.
La asociación tiene como objetivo fortalecer las relaciones con los clientes, aumentar los ingresos y mejorar la lealtad a través de la personalización basada en datos y una mejor gestión de la experiencia del cliente.
AEGEAN Airlines는 고객 서비스 및 개인화 기능을 향상시키기 위해 Oracle Fusion Cloud Customer Experience (CX)를 구현했습니다. 그리스 국적 항공사인 AEGEAN은 지난해 1,630만 명 이상의 승객을 162개 목적지로 운송했으며, 47개국에 걸쳐 있습니다. 이 항공사는 AI 기반 클라우드 애플리케이션을 활용하여 고객 데이터를 중앙 집중화하고 서비스 제공을 최적화하고 있습니다.
1년 이상의 구현 기간을 거쳐 AEGEAN은 고객 데이터를 성공적으로 통합하고 Oracle Unity Customer Data Platform을 통해 마케팅 프로그램을 강화했습니다. 이 시스템은 항공사가 종합적인 고객 프로필을 생성하고 여러 채널에서 개인화된 경험을 제공할 수 있도록 합니다. Oracle Fusion Cloud Marketing은 AEGEAN이 특정 고객 페르소나에 맞춘 목표 멀티채널 마케팅 캠페인을 실행하는 데 도움을 주고 있습니다.
이 파트너십은 데이터 기반 개인화 및 향상된 고객 경험 관리를 통해 고객 관계를 강화하고 수익을 증가시키며 충성도를 높이는 것을 목표로 하고 있습니다.
AEGEAN Airlines a mis en œuvre Oracle Fusion Cloud Customer Experience (CX) pour améliorer son service client et ses capacités de personnalisation. Le transporteur aérien grec, qui a transporté plus de 16,3 millions de passagers vers 162 destinations dans 47 pays l'année dernière, utilise des applications cloud alimentées par l'IA pour centraliser les données clients et optimiser la livraison de services.
Après plus d'un an de mise en œuvre, AEGEAN a réussi à unifier les données clients et à améliorer ses programmes de marketing grâce à la plateforme Oracle Unity Customer Data. Ce système permet à la compagnie aérienne de créer des profils clients complets et d'offrir des expériences personnalisées sur plusieurs canaux. Oracle Fusion Cloud Marketing aide AEGEAN à exécuter des campagnes de marketing multicanal ciblées, adaptées à des personas clients spécifiques.
Le partenariat vise à renforcer les relations avec les clients, à augmenter les revenus et à accroître la fidélité grâce à une personnalisation basée sur les données et une gestion améliorée de l'expérience client.
AEGEAN Airlines hat Oracle Fusion Cloud Customer Experience (CX) implementiert, um den Kundenservice und die Personalisierungsfähigkeiten zu verbessern. Die griechische Flaggegesellschaft, die im letzten Jahr über 16,3 Millionen Passagiere zu 162 Zielen in 47 Ländern transportiert hat, nutzt KI-gestützte Cloud-Anwendungen, um Kundendaten zu zentralisieren und die Servicebereitstellung zu optimieren.
Nach mehr als einem Jahr der Implementierung hat AEGEAN erfolgreich die Kundendaten vereinheitlicht und ihre Marketingprogramme über die Oracle Unity Customer Data Platform verbessert. Das System ermöglicht es der Fluggesellschaft, umfassende Kundenprofile zu erstellen und personalisierte Erfahrungen über mehrere Kanäle hinweg anzubieten. Oracle Fusion Cloud Marketing hilft AEGEAN dabei, gezielte Multichannel-Marketingkampagnen durchzuführen, die auf spezifische Kunden-Personas zugeschnitten sind.
Die Partnerschaft zielt darauf ab, die Kundenbeziehungen zu stärken, den Umsatz zu steigern und die Loyalität durch datengestützte Personalisierung und verbessertes Kundenmanagement zu erhöhen.
- Successfully centralized and unified customer data from multiple enterprise sources
- Enhanced marketing efficiency through AI-powered personalization capabilities
- Improved customer service and engagement across multiple channels
- Strong passenger volume with 16.3 million customers served
- None.
Insights
Oracle's partnership with AEGEAN Airlines showcases a successful implementation of Oracle Fusion Cloud Customer Experience (CX) suite in the competitive airline industry. AEGEAN, which carried 16.3 million passengers to 162 destinations across 47 countries last year, has been using Oracle's CX solutions for over a year with notable results in unifying customer data, enhancing service, and optimizing marketing.
What's technically significant here is Oracle's ability to centralize enterprise-wide data sources for AEGEAN, enabling personalized customer experiences across all touchpoints. The deployment specifically leverages Oracle Unity Customer Data Platform for building comprehensive customer profiles and Oracle Fusion Cloud Marketing for executing multichannel campaigns targeting specific customer personas.
While the announcement lacks specific financial metrics regarding revenue impact for Oracle, it represents a valuable reference implementation in the travel sector - an industry with notoriously complex data requirements and thin profit margins where personalization directly impacts revenue through upselling opportunities. The fact that AEGEAN reports "noticeable business results" after a year of deployment indicates successful customer retention, a critical metric for Oracle's cloud business.
This implementation aligns with Oracle's broader strategy of embedding AI capabilities across its cloud applications suite, with the CX platform specifically leveraging AI to analyze connected data and enhance operational efficiency. In the competitive customer experience management market where Oracle faces Salesforce, Adobe and Microsoft, such enterprise-scale success stories strengthen Oracle's position in the rapidly growing customer data platform segment.
The Greek flag carrier taps Oracle Fusion Cloud Customer Experience (CX) to personalize traveler experiences, boost revenue, and increase customer loyalty
Carrying over 16.3 million passengers to 162 destinations in 47 countries only last year, AEGEAN and its subsidiary Olympic Air decided to centralize customer data from multiple enterprise-wide data sources to increase efficiencies on customer data management, optimize decision making based on customer insights, and deliver seamless personalized experience and offering across all customer touch points.
"At AEGEAN we remain focused on our objectives to offer best in class, personalized retailing capabilities and a unique customer journey that will facilitate an engaging and life-long relationship with our customers," said Elias Mandroukas, deputy chief commercial officer, digital and marketing AEGEAN. "With Oracle on board, we became even more able to create a centralized knowledge base about our customers and therefore acquire a better view of their needs as we can connect multiple data sources and customer signals throughout our touchpoints and interactions with them. This has helped us place our customers at the heart of every - if not all - decisions and actions with noticeable business results."
After using Oracle Cloud CX for more than a year, AEGEAN reports that it has been able to unify customer data, enhance customer service, and optimize its marketing programs. Oracle Unity Customer Data Platform has helped AEGEAN develop complete customer profiles that it can use to predictively personalize each traveler's experience across the various channels they engage with AEGEAN. Also, Oracle Fusion Cloud Marketing is helping AEGEAN engage with and convert millions of customers with multichannel marketing campaigns tailored to unique personas across every digital channel and any device.
"Utilizing technology to drive better customer experiences and customer loyalty is just another example of how AEGEAN is innovating," said Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX. "With Oracle Cloud CX, AEGEAN is able to harness the rich customer intelligence data across its organization to truly know their customers, help them book more trips, and drive next-level customer experiences that win more business."
Part of Oracle Fusion Cloud Applications Suite, Oracle Cloud CX leverages the latest AI innovations to help organizations create, manage, serve, and nurture lasting customer relationships across marketing, sales, and service. Embedded AI acts as an advisor and assistant to help customers analyze connected data, enhance operational efficiency, and improve the customer experience.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
About AEGEAN
AEGEAN, along with its subsidiary Olympic Air carried 16.3 million passengers in 2024, offering a total of 19.7 million seats across 47 countries. The 2025 AEGEAN network includes 250 direct routes, both scheduled and charter flights (55 domestic and 195 international), connecting 162 destinations in
With a strong international presence, AEGEAN was founded in 1999 and, over its 25-year history, has grown into the most successful and fastest-growing regional airline. The company has been listed on the stock exchange since 2007, with its annual revenue recently exceeding
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