OPTEC International Engages Prominent Los Angeles "MindMedium(R)" Agency to Develop Seasonal Social Media Marketing Campaign for OPTEC iWand product line

Rhea-AI Summary

OPTEC International, Inc. (OTC PINK:OPTI) has partnered with Los Angeles-based marketing agency MindMedium to create a seasonal marketing campaign for its iWand product line. The iWand is a UV-C LED disinfection device designed to eliminate 99.9% of bacteria and viruses on surfaces. MindMedium will focus on enhancing brand engagement and awareness, highlighting the iWand's portability and chemical-free disinfection capabilities. OPTEC aims to promote its products amidst growing concerns for safety during the pandemic.

Positive

• Engagement with a reputable marketing agency, MindMedium, potentially enhances brand visibility.
• Focus on iWand's innovative features, emphasizing safety and disinfection amid pandemic concerns.

Negative

• None.

CARLSBAD, CA / ACCESSWIRE / September 29, 2020 / OPTEC International, Inc (OTC PINK:OPTI) today announced the company engaged the services of prominent Los Angeles based Social Media Marketing Agency "MindMedium®" to create and develop the 2020 seasonal marketing campaign for the OPTEC "iWand" product line.

About MindMedium® (MM") is 360° multi-disciplinary business development agency that works to accelerate brand identity and awareness through strategic branding, marketing, partnerships and distribution. Based in Los Angeles with offices in San Francisco, New York City and Paris, the team of international creative strategists drive positive human experiences through curiosity and technology. MM seeks to energize brands at varying levels of success, thinking outside the box, disrupting the norm, and believing that business solutions are solved with innovation. Collaboration focused, digitally minded, and creatively inspired, MM clients range from startups to household brands yet the mission remains the same - make a difference.

Clients include LVHMH, Lenovo, Google, Fox Sports and Nike. https://www.mindmedium.com/

MM will be creating OPTEC's "iWand" Marketing and Social Media 2020 Campaign centered on generating exposure and amplifying brand engagement. The focus will be to enhance performance and identity through strategic marketing tactics that illuminate the wand's portability, efficacy, and chemical-free disinfecting capabilities.

OPTEC iWand.
The OPTEC "iWand" is a portable, powerful UV-C LED disinfection device constructed from high-quality military grade aircraft aluminum. The powerful UV-C light kills 99.9% of bacteria, viruses and other contaminants on any surface in just seconds. The proven UV-C technology is a non-toxic, non-chemical approach to disinfection and sterilization. OPTEC "iWand" makes the process simple, safer, more effective and with no maintenance by eliminating the use of harmful chemicals such as bleach, ozone and ammonia, the OPTEC "iWand" provides an effective, proven, non-toxic cleaning solution that protects people from harmful bacteria and ultimately prevent illnesses and diseases.

https://optecuvc.com/iwand/

About OPTEC International, Inc.
With Locations in Carlsbad and Vista, California, OPTEC International is a developer and manufacturer of electronic LED, Ultraviolet (UV) & UV-C safety products and related advanced technologies and PPE (Personal Protection Equipment) products. The company's Safe-Scan product line is being launched at a time when HR directors and facilities managers are experiencing extreme concern with respect to keeping environments safe during the global pandemic crisis and the safe reopening of the U.S. economy. For more information visit: www.optecuvc.com

Safe Harbor Statement: Safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as Opti, OPTEC or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions, or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. OPTEC International Inc.

Contact: info@optecintl.com

Product Call Center: 877-955-8787

Investor Relations: 442-222-0550

SOURCE: Optec International, Inc.

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FAQ

What is OPTEC International's recent marketing initiative regarding the iWand?

OPTEC International has engaged MindMedium to develop a seasonal marketing campaign for the iWand product line.

What is the purpose of the iWand by OPTEC International?

The iWand is designed to disinfect surfaces by eliminating 99.9% of bacteria and viruses using UV-C LED technology.

How does the marketing campaign aim to promote the iWand?

The campaign will enhance brand engagement and highlight the iWand's portability and chemical-free disinfection capabilities.

Who is MindMedium in relation to OPTEC International?

MindMedium is a marketing agency based in Los Angeles engaged by OPTEC to create a marketing campaign for the iWand.

What type of device is the OPTEC iWand?

The OPTEC iWand is a portable UV-C LED disinfection device made from military-grade aluminum.