ON24 Empowers Enterprises to Increase ROI through 6sense Integration
ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, has announced an integration with 6sense, an AI-powered platform for B2B marketing and sales teams. This integration allows joint customers to combine ON24's first-party engagement data with 6sense's intent data to deliver hyper-personalized experiences at scale, aiming to improve ROI and increase revenue growth.
The integration enables customers to:
- Implement integrated account-based marketing (ABM) strategies
- Build dynamic audience segments
- Scale hyper-personalized experiences
- Orchestrate campaigns and buying journeys
- Improve account targeting, lead quality, and conversion
ON24 (NYSE: ONTF), una piattaforma leader per l'engagement intelligente nel B2B per vendite e marketing, ha annunciato un'integrazione con 6sense, una piattaforma basata su IA per i team di marketing e vendite B2B. Questa integrazione consente ai clienti comuni di combinare i dati di engagement di prima parte di ON24 con i dati di intento di 6sense per offrire esperienze iper-personalizzate su scala, con l'obiettivo di migliorare il ROI e aumentare la crescita dei ricavi.
L'integrazione consente ai clienti di:
- Implementare strategie di marketing basate sugli account (ABM) integrate
- Costruire segmenti di pubblico dinamici
- Espandere esperienze iper-personalizzate
- Orchestrare campagne e percorsi di acquisto
- Migliorare il targeting degli account, la qualità dei lead e le conversioni
ON24 (NYSE: ONTF), una plataforma líder de engagement inteligente para ventas y marketing B2B, ha anunciado una integración con 6sense, una plataforma impulsada por IA para equipos de marketing y ventas B2B. Esta integración permite a los clientes conjuntos combinar los datos de engagement de primera parte de ON24 con los datos de intención de 6sense para ofrecer experiencias hiperpersonalizadas a gran escala, con el objetivo de mejorar el ROI y aumentar el crecimiento de los ingresos.
La integración permite a los clientes:
- Implementar estrategias de marketing basadas en cuentas (ABM) integradas
- Construir segmentos de audiencia dinámicos
- Escalar experiencias hiperpersonalizadas
- Orquestar campañas y recorridos de compra
- Mejorar la segmentación de cuentas, la calidad de los leads y la conversión
ON24 (NYSE: ONTF)는 B2B 판매 및 마케팅을 위한 선도적인 인공지능 참여 플랫폼이며, 6sense와 통합했다고 발표했습니다. 6sense는 B2B 마케팅 및 판매 팀을 위한 AI 기반 플랫폼입니다. 이번 통합을 통해 공동 고객들은 ON24의 1차 참여 데이터와 6sense의 의도 데이터를 결합해 대규모로 하이퍼 개인화된 경험을 제공할 수 있게 되며, ROI를 개선하고 수익 성장을 목표로 합니다.
이번 통합을 통해 고객들은:
- 통합 계좌 기반 마케팅(ABM) 전략을 구현할 수 있습니다
- 동적 오디언스 세그먼트를 구축할 수 있습니다
- 하이퍼 개인화된 경험을 확장할 수 있습니다
- 캠페인 및 구매 여정을 조율할 수 있습니다
- 계정 타겟팅, 리드 품질 및 전환율을 개선할 수 있습니다
ON24 (NYSE: ONTF), une plateforme leader d'engagement intelligent pour les ventes et le marketing B2B, a annoncé une intégration avec 6sense, une plateforme alimentée par IA pour les équipes de marketing et de vente B2B. Cette intégration permet aux clients communs de combiner les données d'engagement de première partie d'ON24 avec les données d'intention de 6sense afin de fournir des expériences hyper-personnalisées à grande échelle, dans le but d'améliorer le ROI et d'accroître la croissance des revenus.
L'intégration permet aux clients de:
- Mettre en œuvre des stratégies de marketing basé sur les comptes (ABM) intégrées
- Construire des segments d'audience dynamiques
- Élargir les expériences hyper-personnalisées
- Orchestrer des campagnes et des parcours d'achat
- Améliorer le ciblage des comptes, la qualité des leads et la conversion
ON24 (NYSE: ONTF), eine führende intelligente Engagement-Plattform für B2B-Vertrieb und -Marketing, hat eine Integration mit 6sense angekündigt, einer KI-gestützten Plattform für B2B-Marketing- und Vertriebsteams. Diese Integration ermöglicht es gemeinsamen Kunden, ON24s First-Party-Engagement-Daten mit 6senses Intent-Daten zu kombinieren, um hyper-personalisierte Erlebnisse in großem Maßstab zu bieten, mit dem Ziel, den ROI zu verbessern und das Umsatzwachstum zu steigern.
Die Integration ermöglicht es Kunden:
- Integrierte Account-basierte Marketing (ABM)-Strategien umzusetzen
- Dynamische Zielgruppensegmente zu erstellen
- Hyper-personalisierte Erlebnisse zu skalieren
- Kampagnen und Kaufprozesse zu orchestrieren
- Das Targeting von Accounts, die Qualität der Leads und die Konversion zu verbessern
- Integration with 6sense to enhance personalization capabilities
- Potential for improved ROI and increased revenue growth
- Enhanced account-based marketing (ABM) strategies
- Improved targeting and lead quality
- None.
Insights
The integration between ON24 and 6sense represents a significant development in the B2B marketing and sales technology landscape, potentially impacting the effectiveness of enterprise-level customer engagement strategies. Here's why this matters:
- Personalization at scale: The integration addresses a critical need in B2B marketing - delivering personalized experiences efficiently. With
personalization being the top factor in sales and marketing performance , according to ON24's benchmarks, this could lead to improved ROI for enterprises using the combined solution. - AI-powered targeting: By leveraging 6sense's AI-driven intent data with ON24's first-party engagement data, companies can create more precise audience segments. This could result in higher quality leads and improved conversion rates, which are important metrics for B2B companies.
- Account-Based Marketing (ABM) enhancement: The integration enables a more sophisticated ABM approach across digital channels. This is particularly relevant as ABM strategies continue to gain traction in the B2B space, potentially leading to more efficient use of marketing resources and better alignment between sales and marketing teams.
While the partnership looks promising, it's important to note that the real-world impact will depend on successful implementation and adoption by joint customers. The market will be watching closely to see if this integration delivers on its promise of improved ROI and revenue growth for enterprises.
From a financial perspective, this integration could have positive implications for ON24 (NYSE: ONTF), although the magnitude remains to be seen. Here are key points to consider:
- Revenue potential: By enhancing its platform's capabilities, ON24 may be able to attract new enterprise customers and upsell existing ones. This could potentially lead to increased recurring revenue, which is important for SaaS companies.
- Competitive positioning: The partnership with 6sense, a recognized leader in AI-driven B2B marketing solutions, could strengthen ON24's market position. This may help the company compete more effectively in the crowded martech space.
- Customer retention: Improved personalization and ABM capabilities could lead to higher customer satisfaction and potentially lower churn rates. For a SaaS company like ON24, customer retention is a key driver of long-term value.
However, investors should be cautious about overestimating the short-term financial impact. Integration partnerships often take time to materialize into significant revenue gains. It will be important to monitor ON24's upcoming financial reports for signs of increased customer adoption and revenue growth attributable to this integration.
Additionally, while this news is positive, ON24's stock performance will also depend on broader market conditions, overall financial health and execution of its growth strategy. As always, a diversified approach to investing is recommended.
ON24 helps customers deliver personalized experiences that drive cost-effective revenue growth with platform innovation
“In today’s competitive marketplace, personalization-at-scale is imperative for high-performing B2B sales and marketing teams to differentiate experiences for their audience while also driving cost-efficient revenue results for their business,” said Steve Sims, VP of Product, ON24. “By adding 6sense to our robust ecosystem of integrations, we continue to advance our platform’s AI-powered ACE capabilities, enabling our customers to dynamically target and tailor interactions with the audiences that matter most.”
By combining 6sense intent data with the ON24 Intelligent Engagement Platform’s personalization-at-scale capabilities, which is part of its AI-powered ACE solution, ON24 customers can:
- Implement an integrated account-based marketing (ABM) strategy: Activate ABM across digital channels, including webinars, virtual events and content hubs.
- Build dynamic audience segments: Set up segments of high-priority audiences using ON24 first-party engagement data and 6sense intent data.
- Scale hyper-personalized experiences: Deliver targeted interactions and tailored content to unique audience segments across ON24 experiences.
- Orchestrate campaigns and buying journeys: Build interconnected, ongoing content journeys that become more personalized with greater engagement and buying intent.
- Improve account targeting, lead quality and conversion: Drive the right calls-to-action and content to the right accounts at the right time.
“Personalization is key to effectively engage B2B buyers,” said Saima Rashid, SVP Marketing and Revenue Analytics at 6sense. “By activating insights from 6sense intent data with ON24 segmentation and personalization capabilities, marketing leaders can deliver relevant experiences across the buyer journey at scale. This tailored approach not only enhances engagement but also significantly boosts conversion rates and accelerates pipeline growth.”
To read more about the ON24 integration, click here.
About 6sense
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20
About ON24
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240801623726/en/
Media:
Tessa Barron
press@on24.com
Investor:
Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
Source: ON24
FAQ
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