VOLKSWAGEN CONFIRMS THE EXTENSION OF THEIR GLOBAL CREATIVE CONTRACT WITH OMNICOM & DDB
Volkswagen has extended its global creative contract with Omnicom's DDB for another three years, continuing a partnership that has lasted over six decades. The collaboration has produced iconic campaigns like 'Think Small' and 'Lemon' for the VW Beetle. Omnicom will expand its role to include precision marketing capabilities, integrating with the media team at Omnicom's PHD.
The newly formed group will be centered in Berlin, drawing on global talent. Susanne Franz, Global CMO for Volkswagen, praised Omnicom's knowledge of the brand, while Glen Lomas, Global President of DDB Worldwide, emphasized their commitment to delivering effective work. John Wren, Chairman and CEO of Omnicom, highlighted the company's ability to maintain long-term relationships while adding new offerings.
Volkswagen ha esteso il suo contratto creativo globale con Omnicom's DDB per altri tre anni, continuando una collaborazione che dura da oltre sei decenni. Questa partnership ha prodotto campagne iconiche come 'Think Small' e 'Lemon' per la VW Beetle. Omnicom espanderà il suo ruolo includendo capacità di marketing di precisione, integrandosi con il team media di PHD di Omnicom.
Il nuovo gruppo sarà centrale a Berlino, attingendo a talenti globali. Susanne Franz, CMO Globale di Volkswagen, ha elogiato la conoscenza del marchio da parte di Omnicom, mentre Glen Lomas, Presidente Globale di DDB Worldwide, ha sottolineato il loro impegno nel fornire lavori efficaci. John Wren, Presidente e CEO di Omnicom, ha evidenziato la capacità dell'azienda di mantenere relazioni a lungo termine ampliando al contempo le nuove offerte.
Volkswagen ha ampliado su contrato creativo global con DDB de Omnicom por tres años más, continuando una colaboración que ha durado más de seis décadas. Esta asociación ha producido campañas icónicas como 'Think Small' y 'Lemon' para el VW Beetle. Omnicom ampliará su papel para incluir capacidades de marketing de precisión, integrándose con el equipo de medios en PHD de Omnicom.
El nuevo grupo estará centrado en Berlín, aprovechando el talento global. Susanne Franz, CMO Global de Volkswagen, elogió el conocimiento que tiene Omnicom sobre la marca, mientras que Glen Lomas, Presidente Global de DDB Worldwide, enfatizó su compromiso de entregar trabajos efectivos. John Wren, Presidente y CEO de Omnicom, destacó la capacidad de la empresa para mantener relaciones a largo plazo mientras añade nuevas ofertas.
폭스바겐은 옴니콤의 DDB와의 글로벌 창의적 계약을 3년 더 연장하며 60년 이상의 지속된 파트너십을 이어갑니다. 이번 협력으로 'Think Small' 및 'Lemon'과 같은 상징적인 캠페인이 탄생했습니다. 옴니콤은 정밀 마케팅 역량을 포함하도록 역할을 확장하고, 옴니콤의 PHD 미디어 팀과 통합할 것입니다.
새롭게 형성된 그룹은 베를린에 중심을 두고 글로벌 인재를 활용합니다. 폭스바겐의 글로벌 CMO인 수잔 프란츠는 옴니콤의 브랜드 지식을 칭찬했으며, DDB Worldwide의 글로벌 사장 글렌 로마스는 효과적인 작업을 제공하기 위한 그들의 노력을 강조했습니다. 옴니콤의 회장 겸 CEO인 존 웨렌은 장기적인 관계를 유지하면서 새로운 제안을 추가하는 회사의 능력을 강조했습니다.
Volkswagen a prolongé son contrat créatif mondial avec DDB d'Omnicom pour trois années supplémentaires, poursuivant un partenariat qui dure depuis plus de six décennies. Cette collaboration a produit des campagnes emblématiques comme 'Think Small' et 'Lemon' pour la VW Beetle. Omnicom va élargir son rôle pour inclure des capacités de marketing de précision, en s'intégrant avec l'équipe média de PHD d'Omnicom.
Le nouveau groupe sera basé à Berlin, s'appuyant sur des talents globaux. Susanne Franz, CMO mondial de Volkswagen, a loué la connaissance de la marque par Omnicom, tandis que Glen Lomas, président mondial de DDB Worldwide, a souligné leur engagement à fournir un travail efficace. John Wren, président et CEO d'Omnicom, a mis en avant la capacité de l'entreprise à entretenir des relations à long terme tout en ajoutant de nouvelles offres.
Volkswagen hat seinen globalen kreativen Vertrag mit DDB von Omnicom um drei weitere Jahre verlängert und damit eine Partnerschaft fortgesetzt, die seit über sechs Jahrzehnten besteht. Diese Zusammenarbeit hat ikonische Kampagnen wie 'Think Small' und 'Lemon' für den VW Käfer hervorgebracht. Omnicom wird seine Rolle erweitern, um Präzisions-Marketingfähigkeiten einzuschließen, und sich mit dem Medienteam von Omnicom's PHD integrieren.
Die neu gegründete Gruppe wird in Berlin ansässig sein und auf globales Talent zurückgreifen. Susanne Franz, globale CMO von Volkswagen, lobte Omnicoms Wissen über die Marke, während Glen Lomas, globaler Präsident von DDB Worldwide, ihr Engagement für effektive Arbeit betonte. John Wren, Chairman und CEO von Omnicom, hob die Fähigkeit des Unternehmens hervor, langfristige Beziehungen aufrechtzuerhalten und gleichzeitig neue Angebote hinzuzufügen.
- Renewal of long-standing partnership with a major client (Volkswagen)
- Expansion of services to include precision marketing capabilities
- Integration with Omnicom's PHD media team
- Potential for increased revenue through expanded service offerings
- None.
More recently, DDB and other key Omnicom shops, such as AlmapBBDO in
Susanne Franz, Global CMO for Volkswagen said: "Omnicom and Volkswagen are entering a new era in how we create our communication. The DDB heritage and their depth of knowledge of the Volkswagen brand is unrivalled, and the seamless introduction and integration of new and existing Omnicom partners will take the partnership to a new level. Their care, love and passion for the Volkswagen brand is always felt by our teams."
Glen Lomas, Global President and COO of DDB Worldwide, said "Volkswagen is part of our DNA and our love for the brand is unconditional. We constantly challenge ourselves and evolve our partnership to deliver more resonant and effective work. This brilliant constellation of talent will bring the soul of the brand and what makes their cars so loved to new generations in every geography. These next three years will be our most important yet."
"We are proud of the iconic work we've done with Volkswagen over the years with DDB at the helm and we are energized about our new and evolving partnership with them," added John Wren, Chairman and CEO, Omnicom. "Our ability to prove to an existing client that, after many years, we are the right partner in their transformation is a clear demonstration of our ability to build strong long-term relationships, while continually adding new offerings."
This integrated global leadership group will be centered in
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks which includes DDB branded agencies, along with adam&eveDDB (
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.
CONTACT:
Donna Tobin, Global Chief Marketing & Communications Officer, DDB Worldwide
press@ddb.com
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SOURCE DDB Worldwide
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