TracyLocke Names New President Tina Manikas

Rhea-AI Summary

TracyLocke has appointed Tina Manikas as its new U.S. President, effective immediately. Manikas brings over 20 years of experience to drive agency growth through innovation and enhance capabilities. She will strengthen network connectivity within the OMC community and elevate brand development across North America. Previously, she founded FCB/RED and led it to become a top agency in shopper marketing. CEO Michael Lovegrove highlighted her alignment with the company’s culture and values. This strategic move aims to bolster TracyLocke's competitive positioning in the market.

Positive

• Tina Manikas appointed as U.S. President, bringing over 20 years of experience.
• Focus on innovation to drive growth and enhance agency capabilities.
• Strengthening network connectivity within the OMC community.
• Previous success with FCB/RED, recognized for creative effectiveness.

Negative

• None.

DALLAS, June 8, 2021  /PRNewswire/ -- Leading commerce and communications agency TracyLocke has announced the appointment of Tina Manikas as its new U.S. President effective immediately.

In this new role, Manikas will focus on driving agency growth through innovation, leveraging her over 20 years of multi-category experience to increase the agency's capabilities and maximize its growing portfolio. In addition, Manikas will expand network connectivity within the broader OMC community as well as elevate business and brand development across North America.

"We're excited to welcome Tina to the TracyLocke family," said Michael Lovegrove, Chief Executive Officer of TracyLocke. "Tina not only embodies the core values and culture of our company but brings extensive industry knowledge working with truly innovative brands."

Prior to joining TracyLocke, Manikas founded and led FCB/RED, an award-winning shopper, retail and commerce agency, where she oversaw efforts worldwide. Her leadership earned FCB/RED tremendous growth, the number one position in the Hub's Top Twelve Shopper Marketing agencies list and 11 consecutive years of Effie awards for creative effectiveness. 

A believer in the power of creativity, Manikas was named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation. She also led the charge to create brand activation as a category at the Cannes Lions advertising festival and served as one of the first female jury presidents.

Manikas will work closely with Lovegrove in the coming months as they partner to create a shared vision for the agency's future.

About TracyLocke: 
TracyLocke is an award-winning global agency that leverages insightful creativity and design thinking to drive commerce. With offices in North America and around the world, its employees are a blend of talented individuals with unique strengths, experiences and backgrounds. TracyLocke is part of the Omnicom Commerce Group and partners with clients such as PepsiCo, SC Johnson, Diageo, Pizza Hut, Godiva, Samsung, and the Dollar General Literacy Foundation. For more information about TracyLocke, visit www.tracylocke.com.

About Omnicom Commerce Group:
Omnicom Commerce Group (OCG) is a global community of four award-winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG's priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping. OCG encompasses 2,500 people across 19 markets - for more information please visit www.omnicomcommercegroup.com. OCG is part Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company.

 

View original content:http://www.prnewswire.com/news-releases/tracylocke-names-new-president-tina-manikas-301307746.html

SOURCE TracyLocke

FAQ

What is the significance of Tina Manikas's appointment at TracyLocke?

Tina Manikas's appointment is significant as she brings over 20 years of experience to drive growth and enhance capabilities at TracyLocke, leveraging her extensive industry knowledge.

How will Tina Manikas impact the agency's growth?

Tina Manikas will impact the agency's growth by focusing on innovation and expanding network connectivity within the OMC community to elevate brand development.

What was Tina Manikas's role before joining TracyLocke?

Before joining TracyLocke, Tina Manikas founded and led FCB/RED, an award-winning agency recognized for its success in shopper and retail marketing.

Who is the CEO of TracyLocke?

The CEO of TracyLocke is Michael Lovegrove, who expressed excitement about Tina Manikas's appointment and her alignment with the company's culture.

What are some achievements of Tina Manikas in her previous role?

In her previous role, Tina Manikas led FCB/RED to become a top agency in shopper marketing, earning multiple Effie awards for creative effectiveness.