Omnicom PR Group Sweeps Global AMEC Awards Recognizing Exceptional Achievement in Communications Excellence and Measurement

Rhea-AI Summary

Omnicom PR Group (OPRG) achieved a record 19 accolades at the global AMEC 2022 Awards, including the Grand Prix Platinum Award. The honors reflect OPRG's shift towards a behavior-based, data-driven strategy initiated in 2021. Key achievements include Gold awards for 'Best Improvement of a Measurement Journey' and 'Most Impactful Client Recommendations'. The AMEC Awards celebrate excellence in communications measurement, showcasing OPRG's innovative capabilities that enhance client trust and solve industry challenges.

Positive

• OPRG won 19 awards at the AMEC 2022 Awards, demonstrating strong performance.
• The Grand Prix Platinum Award highlights OPRG's effective client recommendations.
• Recognition of OPRG's behavior-based, data-driven strategy indicates innovation leadership.

Negative

• None.

OPRG and Its Agencies Medal in 12 Categories

NEW YORK, Dec. 1, 2022 /PRNewswire/ -- Omnicom PR Group (OPRG), a division of Omnicom Group (NYSE: OMC), today announced that it and its agencies captured a record-setting total of 19 honors, including the Grand Prix Platinum Award and 7 Gold and 6 Silver medals, at the global AMEC 2022 Awards, which recognizes exceptional achievements in communications effectiveness and measurement.

"In 2021, OPRG shifted to a new behavior-based data-driven approach," said Chris Foster, CEO of OPRG. "This year's AMEC wins are a testament to the power of our strategy in action and the trust our clients place in us to innovate with them to solve some of the biggest challenges they face."

The AMEC Awards are a global awards program for communications measurement. Now in its 20th year, the Awards aims to recognize and celebrate exceptional work and showcases the importance of research, measurement, insights and analytics. This year AMEC received a record number of entries from clients, research consultancies and communications agencies around the world.

OPRG and its agencies, FleishmanHillard, Ketchum and Methods+Mastery, earned the following awards:

• Step Change Award for The Best Improvement Of A Measurement Journey
• GOLD: Ketchum and Michelin – "Building a Measurement Engine"
• GOLD: Methods+Mastery & Credit Karma – "Credit Karma: From Checking a Box to Proving Impact"
• GOLD: Omnicom PR Group – "Optimizing for the next generation of Philips measurement"
  
  
• Best Use of New Technology In Communications Measurement
• GOLD: Ketchum and The Wendy's Company - "Hot & Crispy: Quantifying the Power of PR"
• SILVER: Ketchum and Global Pharmaceutical Company Client - "Driving Change and Adoption"
  
  
• Most Impactful Client Recommendations Arising From A Measurement Study
• GOLD: Methods+Mastery & Capital One Finance – "Driving Awareness of Capital One as a leading technology employer"
• SILVER: Commetric & FleishmanHillard TRUE Global Intelligence for Novartis – "Partnering for holistic research to deliver impactful client recommendations"
  
  
• Best Use Of Social Media Measurement
• GOLD: Methods+Mastery & IBM – "Radically rethinking measurement for IBM social"
• SILVER: Ketchum and CloroxPro - "Evaluating & Curating B2B Social Media Strategy"
  
  
• Most Effective Planning, Research & Evaluation - The Americas – Gold: Methods+Mastery & Client – "A brand under pressure: balancing the debate around a confidential client's reputation"
  
  
• Most Effective Media Intelligence, Research & Insights Company – Grand Prix Platinum Award: Methods+Mastery and Capital One Finance – "Driving Awareness Of Capital One As A Leading Technology Employer"
  
  
• Plain Language Award for Simplicity In Campaign Effectiveness Measurement And Reporting – SILVER: Omnicom PR Group and Philips - "Optimizing for the Next Generation of Philips Measurement"
  
  
• Best Use of Integrated Communication Measurement/Research
• SILVER: Ketchum and American Egg Board – "Making Egg Nutrition Science Digestible"
• SILVER: Commetric & FleishmanHillard TRUE Global Intelligence for Novartis – "Partnering for holistic research to deliver impactful client recommendations"
  
  
• Innovation Award for New Measurement Methodologies – BRONZE: Ketchum and State Farm - "Jake from State Farm TikTok Debut"
  
  
• Best First Steps on A Measurement Journey – BRONZE: Ketchum and Michelin - "Building a Measurement Engine"
  
  
• Best Use of A Measurement Framework – BRONZE: Ketchum and Michelin - "Building a Measurement Engine"
  
  
• Young Professional of The Year
• Alex McPherson, Methods+Mastery, Vice President, Director of Business Intelligence
• Kelley Heaslip, Ketchum, Managing Consultant - Analytics

As the global leaders in communications, OPRG has created the first analytics platform that validates the impact of communications on business outcomes, consumer behaviors and reputation. OmniearnedID^™ is the analytical DNA of OPRG professionals as we transform the industry, noted Foster.

For more information about omniearnedID, visit www.omnicomprgroup.com/omniearnedid 

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).   

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. 

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SOURCE Omnicom Public Relations Group

FAQ

What awards did Omnicom PR Group win at the AMEC 2022 Awards?

Omnicom PR Group won a total of 19 awards, including the Grand Prix Platinum Award, 7 Gold, and 6 Silver medals.

Which agencies under Omnicom PR Group participated in the AMEC Awards?

The participating agencies included FleishmanHillard, Ketchum, and Methods+Mastery.

What is the significance of the Grand Prix Platinum Award won by OPRG?

The Grand Prix Platinum Award recognizes the most impactful client recommendations arising from a measurement study, highlighting OPRG's expertise.

When did OPRG announce their achievements at the AMEC 2022 Awards?

The achievements were announced on December 1, 2022.

What strategy did OPRG implement prior to the AMEC 2022 Awards?

OPRG shifted to a behavior-based, data-driven approach in 2021, which contributed to their award successes.