FleishmanHillard Appoints Della Sweetman President, Americas and Chief Strategy Officer
FleishmanHillard has appointed Della Sweetman as president, Americas and chief strategy officer, effective immediately. Reporting to CEO J.J. Carter, Sweetman will oversee the agency's largest region and lead enterprise-wide business transformation. Previously serving as chief business development officer since 2016, Sweetman will work with market leaders to align strategies, investments, and resourcing to support client needs and agency transformation. Her experience includes leading the global Creative, Strategy and Planning practice, heading business development for the Americas, and serving as general manager for Southern California operations.
FleishmanHillard ha nominato Della Sweetman presidente per le Americhe e chief strategy officer, con effetto immediato. Rispondendo al CEO J.J. Carter, Sweetman supervisionerà la regione più grande dell'agenzia e guiderà la trasformazione aziendale a livello enterprise. Avendo precedentemente ricoperto il ruolo di chief business development officer dal 2016, Sweetman collaborerà con i leader di mercato per allineare strategie, investimenti e risorse a sostegno delle esigenze dei clienti e della trasformazione dell'agenzia. La sua esperienza include la guida della pratica globale di Creatività, Strategia e Pianificazione, la direzione dello sviluppo commerciale per le Americhe e il ruolo di general manager per le operazioni nel Sud della California.
FleishmanHillard ha nombrado a Della Sweetman como presidenta de las Américas y directora de estrategia, con efecto inmediato. Reportando al CEO J.J. Carter, Sweetman supervisará la región más grande de la agencia y liderará la transformación empresarial a nivel global. Anteriormente, se desempeñó como directora de desarrollo empresarial desde 2016, y trabajará con los líderes del mercado para alinear estrategias, inversiones y recursos en apoyo a las necesidades de los clientes y la transformación de la agencia. Su experiencia incluye liderar la práctica global de Creatividad, Estrategia y Planificación, encabezar el desarrollo comercial para las Américas, y haber sido gerente general de las operaciones en el Sur de California.
플레시먼힐라드는 델라 스위트맨을 미주 지역의 사장 겸 최고 전략 책임자로 즉시 임명했습니다. J.J. 카터 CEO에게 보고하며 스위트맨은 에이전시의 가장 큰 지역을 감독하고 전사적 사업 변화를 이끌 것입니다. 2016년부터 최고 사업 개발 책임자로 서비스를 제공한 스위트맨은 시장 리더들과 협력하여 전략, 투자 및 자원을 조정해 고객의 요구와 에이전시의 변화를 지원할 것입니다. 그녀의 경험에는 글로벌 창의성, 전략 및 기획 관행을 이끌고, 미주 지역의 사업 개발을 책임지며, 남부 캘리포니아 운영의 총괄 관리자로 근무한 경력이 포함됩니다.
FleishmanHillard a nommé Della Sweetman présidente pour les Amériques et réalisatrice de la stratégie, avec effet immédiat. Relevant du PDG J.J. Carter, Sweetman supervisera la plus grande région de l'agence et dirigera la transformation commerciale à l'échelle de l'entreprise. Ayant précédemment occupé le poste de responsable du développement commercial depuis 2016, Sweetman travaillera avec les leaders du marché pour aligner les stratégies, les investissements et les ressources afin de répondre aux besoins des clients et à la transformation de l'agence. Son expérience comprend la direction de la pratique mondiale en matière de Créativité, de Stratégie et de Planification, la prise en charge du développement commercial pour les Amériques et la direction des opérations dans le Sud de la Californie.
FleishmanHillard hat Della Sweetman zur Präsidentin für die Amerikas und zur Chief Strategy Officer ernannt, mit sofortiger Wirkung. Der CEO J.J. Carter berichtet, dass Sweetman die größte Region der Agentur leiten und die unternehmensweite Geschäftstransformation vorantreiben wird. Zuvor war sie seit 2016 als Chief Business Development Officer tätig und wird mit Marktführern zusammenarbeiten, um Strategien, Investitionen und Ressourcen auszurichten, um die Bedürfnisse der Kunden und die Transformation der Agentur zu unterstützen. Ihre Erfahrung umfasst die Leitung der globalen Praxis für Kreativität, Strategie und Planung, die Leitung der Geschäftsentwicklung für die Amerikas und die Rolle der General Managerin für die Betriebe in Südkalifornien.
- Appointment brings operational experience and proven track record in executing organizational change
- Leadership continuity maintained with internal promotion
- Extensive company experience through various leadership roles since 2016
- None.
"Della is the right person to step into this critical role leading our largest region, from which she will help drive our transformation," said Carter. "She understands our agency's unique strengths and brings operational rigor and growth experience. Della has proven effective in executing change within our organization, which has elevated our work and improved our competitiveness. We have the personal trust that comes from many years working together and will challenge each other to push the agency forward."
The position is part of the firm's core leadership team charged with the strategic direction and operational management of the agency. Sweetman will work closely with market leaders in the
"We have a foundation of excellent talent and expertise from which to grow and we have an enviable roster of clients," Sweetman said. "I'm very much looking forward to partnering with our leadership and teams across the
Sweetman added, "We've entered a time of great disruption for our clients and industry, and we aspire to evolve our solutions, service delivery model, the impact of our work and the experiences of our people. This is an energizing time to be at FleishmanHillard and to take on this role."
Sweetman has been in the role of chief business development officer for the agency since 2016, when she helped shape a vision for a dedicated growth unit. She has also led the agency's global Creative, Strategy and Planning practice. Prior to that, she was head of business development for the
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The
About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom (NYSE: OMC). www.TeamOPRG.com.
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SOURCE FleishmanHillard
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