Credera and Areteans launch Connected Marketing Platform to enhance customer engagement
Credera and Areteans have launched the Connected Marketing Platform, an innovative solution designed to enhance customer engagement and scale decision-making maturity for organizations. The platform integrates data, analytics, decision-making, cloud technology, and new business processes to address evolving customer experience expectations and technological changes.
Key features include an advanced client data environment, a real-time customer data platform (CDP), and real-time one-to-one customer decision-making. These capabilities are powered by OPMG's Marketing Analytics Platform, Tealium, and Pega's Customer Decision Hub, respectively. The solution aims to provide personalized customer experiences across all touchpoints, driving top-line growth and optimizing efficiency for bottom-line profitability.
Credera e Areteans hanno lanciato la Piattaforma di Marketing Connesso, una soluzione innovativa progettata per migliorare l'engagement dei clienti e aumentare la maturità decisionale delle organizzazioni. La piattaforma integra dati, analisi, decisioni, tecnologia cloud e nuovi processi aziendali per soddisfare le aspettative in evoluzione dell'esperienza cliente e i cambiamenti tecnologici.
Le caratteristiche chiave includono un ambiente avanzato di dati sui clienti, una piattaforma di dati sui clienti in tempo reale (CDP) e decisioni sui clienti in tempo reale one-to-one. Queste funzionalità sono supportate rispettivamente dalla Piattaforma di Analisi di Marketing di OPMG, Tealium e dal Customer Decision Hub di Pega. La soluzione mira a fornire esperienze personalizzate ai clienti su tutti i punti di contatto, stimolando la crescita del fatturato e ottimizzando l'efficienza per la redditività.
Credera y Areteans han lanzado la Plataforma de Marketing Conectado, una solución innovadora diseñada para mejorar la interacción con el cliente y aumentar la madurez en la toma de decisiones de las organizaciones. La plataforma integra datos, análisis, toma de decisiones, tecnología en la nube y nuevos procesos empresariales para abordar las expectativas cambiantes en la experiencia del cliente y los cambios tecnológicos.
Las características clave incluyen un entorno avanzado de datos del cliente, una plataforma de datos del cliente en tiempo real (CDP) y toma de decisiones en tiempo real uno a uno para el cliente. Estas capacidades son impulsadas por la Plataforma de Análisis de Marketing de OPMG, Tealium y el Customer Decision Hub de Pega, respectivamente. La solución tiene como objetivo proporcionar experiencias personalizadas a los clientes en todos los puntos de contacto, impulsando el crecimiento de los ingresos y optimizando la eficiencia para la rentabilidad.
Credera와 Areteans는 고객 참여를 향상하고 조직의 의사 결정 성숙도를 높이기 위해 설계된 혁신적인 솔루션인 연결 마케팅 플랫폼을 출시했습니다. 이 플랫폼은 데이터, 분석, 의사 결정, 클라우드 기술 및 새로운 비즈니스 프로세스를 통합하여 발전하는 고객 경험 기대치와 기술적 변화를 다룹니다.
주요 기능으로는 고급 고객 데이터 환경, 실시간 고객 데이터 플랫폼(CDP), 실시간 일대일 고객 의사 결정이 포함됩니다. 이러한 기능은 각각 OPMG의 마케팅 분석 플랫폼, Tealium, 그리고 Pega의 고객 의사 결정 허브에 의해 제공됩니다. 이 솔루션은 모든 접점에서 개인화된 고객 경험을 제공하여 수익 성장을 유도하고 손익을 최적화하는 것을 목표로 합니다.
Credera et Areteans ont lancé la Plateforme de Marketing Connecté, une solution innovante conçue pour améliorer l'engagement client et la maturité dans la prise de décision des organisations. La plateforme intègre données, analyses, prise de décision, technologie cloud et nouveaux processus métier pour répondre aux attentes en matière d'expérience client et aux évolutions technologiques.
Les caractéristiques clés incluent un environnement de données client avancé, une plateforme de données client en temps réel (CDP) et une prise de décision client en temps réel en one-to-one. Ces capacités sont alimentées respectivement par la plateforme d'analytique marketing d'OPMG, Tealium et le Customer Decision Hub de Pega. La solution vise à offrir des expériences personnalisées aux clients à tous les points de contact, stimulant ainsi la croissance et optimisant l'efficacité pour la rentabilité.
Credera und Areteans haben die Verbundenes Marketing-Plattform eingeführt, eine innovative Lösung, die darauf abzielt, die Kundenbindung zu verbessern und die Entscheidungsreife von Organisationen zu steigern. Die Plattform integriert Daten, Analysen, Entscheidungsfindung, Cloud-Technologie und neue Geschäftsprozesse, um den sich wandelnden Erwartungen an die Kundenerfahrung und technologischen Veränderungen gerecht zu werden.
Zu den Hauptfunktionen gehören eine fortschrittliche Kundendatenumgebung, eine Echtzeit-Kundendatenplattform (CDP) und Echtzeit-Einzelkundenentscheidungen. Diese Funktionen werden jeweils durch OPMG's Marketing-Analytics-Plattform, Tealium und Pegas Customer Decision Hub unterstützt. Die Lösung zielt darauf ab, personalisierte Kundenerlebnisse an allen Berührungspunkten zu bieten, das Umsatzwachstum voranzutreiben und die Effizienz für die Rentabilität zu optimieren.
- Launch of innovative Connected Marketing Platform to enhance customer engagement
- Integration of advanced data, analytics, and decision-making capabilities
- Collaboration with industry leaders like Pega, Tealium, and OPMG
- Potential to drive top-line growth and optimize efficiency for clients
- None.
Insights
The launch of the Connected Marketing Platform by Credera and Areteans is a significant development in the martech landscape. This platform addresses a important gap in customer engagement strategies by integrating advanced data analytics, real-time decision-making and AI-driven recommendations. The collaboration with Pega, a leader in AI solutions, adds credibility to the platform's capabilities.
Key features like the advanced client data environment, real-time CDP and one-to-one customer decision-making are particularly noteworthy. These components work together to create a holistic approach to customer engagement, potentially giving users a competitive edge in personalization and responsiveness.
However, the success of this platform will depend on its ability to seamlessly integrate with existing systems and deliver measurable ROI. Organizations adopting this technology should be prepared for significant changes in their marketing processes and data management practices.
The Connected Marketing Platform represents a significant step forward in addressing the challenges of modern customer experience management. By integrating data, analytics and real-time decision-making, it has the potential to bridge the gap between increased CX investments and tangible outcomes.
The platform's focus on omnichannel awareness and continuous interaction analysis is particularly relevant in today's fragmented customer journey landscape. This could lead to more coherent and personalized customer experiences across touchpoints, potentially increasing customer satisfaction and loyalty.
However, organizations should be cautious about over-relying on AI-driven decisions without maintaining a human touch. The key to success will be finding the right balance between automation and authentic human interaction in customer engagement strategies.
The Connected Marketing Platform launch is a strategic move by Credera and Areteans to capitalize on the growing demand for integrated marketing solutions. By combining their expertise with Pega's AI capabilities, they're positioning themselves as leaders in the next generation of marketing technology.
The platform's promise to help organizations scale their decision-making maturity addresses a critical pain point for many businesses struggling to leverage their data effectively. If successful, this could lead to significant improvements in marketing efficiency and effectiveness, potentially translating to better top-line growth and bottom-line profitability for adopters.
However, the market for such comprehensive platforms is competitive. The success of this venture will depend on effective differentiation, seamless integration capabilities and demonstrable ROI for clients across various industries.
DALLAS , Sept. 19, 2024 /PRNewswire/ -- The global consultancy Credera, in collaboration with Areteans, a Global Elite Partner of Pega, the leading enterprise artificial intelligence (AI) provider, today announced the launch of their Connected Marketing Platform. This innovative solution is designed to help organizations scale their decision-making maturity and drive successful customer engagement strategies.
"In today's fast-paced market, the Connected Marketing Platform is a game-changer for organizations looking to enhance customer engagement and make data-driven decisions with agility," said Rob Walker, general manager of one-to-one customer engagement with Pega. "With these added capabilities, Pega clients will have a connected solution for extending Customer Decision Hub's real-time decision-making into customer acquisition use cases, a stage of marketing that has yet to embrace next best action."
In response to evolving customer experience (CX) expectations and a rapidly changing technology landscape, the Connected Marketing Platform offers a transformational approach to integrating data, analytics, decision-making, cloud technology, and new business processes. Despite increased spending in these areas, many organizations struggle to harmonize these components to achieve meaningful, insight-driven change and deliver promised outcomes.
The Connected Marketing Platform features three core capabilities: an advanced client data environment, powered by OPMG's Marketing Analytics Platform (MAP) and Omni data enrichment; a real-time customer data platform (CDP), powered by Tealium for structured, real-time data distribution and event-triggered decision-making; and real-time one-to-one customer decision-making, powered by Pega's Customer Decision Hub (CDH) for contextual decision-making, AI-driven next best action recommendations, omnichannel awareness, and continuous interaction analysis for optimized responses.
"We're empowering brands to not only meet, but exceed the evolving expectations of their customers and prospects, ensuring seamless and personalized experiences across all touchpoints—driving top-line growth while optimizing efficiency to secure bottom-line profitability," said Walker.
Credera and Areteans are committed to leveraging native cloud technologies, such as AWS, GCP, and Azure, as well as real-time AI innovations to provide clients with outcome-focused, industry-changing technology for optimal speed to market and speed to value.
"With our technology partners, we're proud to bring this solution to market connecting content, data, and decision-making for a personalized customer experience. This helps our clients stay connected to their customers and ahead of their competitors in a fast-paced, complex digital landscape," said Justin Bell, the global CEO of Credera.
About Credera
Credera, a global consulting firm, helps clients unlock potential in a complex and competitive digital world. We drive exceptional, industry-tailored experiences and solutions in transformation, MarTech, AI, and technology. As a values-led organization, our teams take an authentic approach through humility and excellence. We believe this approach has allowed us to work with and transform the most influential brands and organizations in the world, from strategy through to execution. Visit us at www.credera.com.
About Areteans
Areteans, a Credera company under Omnicom (NYSE: OMC), is a Pegasystems Global Elite Partner specializing in digital transformation, personalized marketing, customer relationship management (CRM), and AI-based solutions. Their expertise in transformation consulting and technology enables organizations to excel through innovative solutions, delivering connected data, processes, and intelligence for accelerated growth. Learn more at www.areteanstech.com.
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SOURCE Credera
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