Credera and Areteans launch Connected Marketing Platform to enhance customer engagement

Rhea-AI Summary

Credera and Areteans have launched the Connected Marketing Platform, an innovative solution designed to enhance customer engagement and scale decision-making maturity for organizations. The platform integrates data, analytics, decision-making, cloud technology, and new business processes to address evolving customer experience expectations and technological changes.

Key features include an advanced client data environment, a real-time customer data platform (CDP), and real-time one-to-one customer decision-making. These capabilities are powered by OPMG's Marketing Analytics Platform, Tealium, and Pega's Customer Decision Hub, respectively. The solution aims to provide personalized customer experiences across all touchpoints, driving top-line growth and optimizing efficiency for bottom-line profitability.

Positive

• Launch of innovative Connected Marketing Platform to enhance customer engagement
• Integration of advanced data, analytics, and decision-making capabilities
• Collaboration with industry leaders like Pega, Tealium, and OPMG
• Potential to drive top-line growth and optimize efficiency for clients

Negative

• None.

DALLAS , Sept. 19, 2024 /PRNewswire/ -- The global consultancy Credera, in collaboration with Areteans, a Global Elite Partner of Pega, the leading enterprise artificial intelligence (AI) provider, today announced the launch of their Connected Marketing Platform. This innovative solution is designed to help organizations scale their decision-making maturity and drive successful customer engagement strategies.

"In today's fast-paced market, the Connected Marketing Platform is a game-changer for organizations looking to enhance customer engagement and make data-driven decisions with agility," said Rob Walker, general manager of one-to-one customer engagement with Pega. "With these added capabilities, Pega clients will have a connected solution for extending Customer Decision Hub's real-time decision-making into customer acquisition use cases, a stage of marketing that has yet to embrace next best action."

In response to evolving customer experience (CX) expectations and a rapidly changing technology landscape, the Connected Marketing Platform offers a transformational approach to integrating data, analytics, decision-making, cloud technology, and new business processes. Despite increased spending in these areas, many organizations struggle to harmonize these components to achieve meaningful, insight-driven change and deliver promised outcomes.

The Connected Marketing Platform features three core capabilities: an advanced client data environment, powered by OPMG's Marketing Analytics Platform (MAP) and Omni data enrichment; a real-time customer data platform (CDP), powered by Tealium for structured, real-time data distribution and event-triggered decision-making; and real-time one-to-one customer decision-making, powered by Pega's Customer Decision Hub (CDH) for contextual decision-making, AI-driven next best action recommendations, omnichannel awareness, and continuous interaction analysis for optimized responses.

"We're empowering brands to not only meet, but exceed the evolving expectations of their customers and prospects, ensuring seamless and personalized experiences across all touchpoints—driving top-line growth while optimizing efficiency to secure bottom-line profitability," said Walker.

Credera and Areteans are committed to leveraging native cloud technologies, such as AWS, GCP, and Azure, as well as real-time AI innovations to provide clients with outcome-focused, industry-changing technology for optimal speed to market and speed to value.

"With our technology partners, we're proud to bring this solution to market connecting content, data, and decision-making for a personalized customer experience. This helps our clients stay connected to their customers and ahead of their competitors in a fast-paced, complex digital landscape," said Justin Bell, the global CEO of Credera.

About Credera

Credera, a global consulting firm, helps clients unlock potential in a complex and competitive digital world. We drive exceptional, industry-tailored experiences and solutions in transformation, MarTech, AI, and technology. As a values-led organization, our teams take an authentic approach through humility and excellence. We believe this approach has allowed us to work with and transform the most influential brands and organizations in the world, from strategy through to execution. Visit us at www.credera.com.

About Areteans

Areteans, a Credera company under Omnicom (NYSE: OMC), is a Pegasystems Global Elite Partner specializing in digital transformation, personalized marketing, customer relationship management (CRM), and AI-based solutions. Their expertise in transformation consulting and technology enables organizations to excel through innovative solutions, delivering connected data, processes, and intelligence for accelerated growth. Learn more at www.areteanstech.com.

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SOURCE Credera

FAQ

What is the Connected Marketing Platform launched by Credera and Areteans?

The Connected Marketing Platform is an innovative solution designed to help organizations scale their decision-making maturity and drive successful customer engagement strategies. It integrates data, analytics, decision-making, cloud technology, and new business processes to address evolving customer experience expectations.

What are the core capabilities of the Connected Marketing Platform?

The Connected Marketing Platform features three core capabilities: an advanced client data environment powered by OPMG's Marketing Analytics Platform, a real-time customer data platform (CDP) powered by Tealium, and real-time one-to-one customer decision-making powered by Pega's Customer Decision Hub.

How does the Connected Marketing Platform benefit organizations?

The Connected Marketing Platform empowers brands to meet and exceed customer expectations by providing seamless and personalized experiences across all touchpoints. It aims to drive top-line growth while optimizing efficiency to secure bottom-line profitability for organizations.

Which cloud technologies does the Connected Marketing Platform utilize?

Credera and Areteans are committed to leveraging native cloud technologies such as AWS, GCP, and Azure, as well as real-time AI innovations to provide clients with outcome-focused, industry-changing technology for optimal speed to market and speed to value.