Community Coffee Announces New Campaign, “Generations,” Spotlighting 105-Year History & Five Generations of Family Ownership
Community Coffee, America's #1 family-owned retail coffee brand, launches its new 'Generations' campaign celebrating its 105-year history and five generations of family ownership. The campaign, produced by TMA, showcases the brand's heritage since 1919, featuring their Breakfast Blend and Mardi Gras King Cake coffees.
The initiative highlights founder Henry Norman 'Cap' Saurage's legacy and the company's commitment to community building, including their Community Cash for Schools® program, which has raised over $8.5 million for education. The campaign will be distributed across TV, streaming video, digital, social media, and audio platforms.
Community Coffee, il marchio di caffè al dettaglio di proprietà familiare numero 1 in America, lancia la sua nuova campagna 'Generations' per celebrare i suoi 105 anni di storia e cinque generazioni di proprietà familiare. La campagna, prodotta da TMA, mette in risalto il patrimonio del marchio dal 1919, con le loro miscele Breakfast Blend e Mardi Gras King Cake.
L'iniziativa evidenzia l'eredità del fondatore Henry Norman 'Cap' Saurage e l'impegno dell'azienda per la creazione di comunità, incluso il loro programma Community Cash for Schools®, che ha raccolto oltre 8,5 milioni di dollari per l'istruzione. La campagna sarà distribuita su TV, video in streaming, piattaforme digitali, social media e audio.
Community Coffee, la marca de café de propiedad familiar número 1 en Estados Unidos, lanza su nueva campaña 'Generations' para celebrar sus 105 años de historia y cinco generaciones de propiedad familiar. La campaña, producida por TMA, muestra el patrimonio de la marca desde 1919, presentando su mezcla Breakfast Blend y los cafés Mardi Gras King Cake.
La iniciativa resalta el legado del fundador Henry Norman 'Cap' Saurage y el compromiso de la empresa con la construcción de comunidades, incluyendo su programa Community Cash for Schools®, que ha recaudado más de 8.5 millones de dólares para la educación. La campaña se distribuirá a través de TV, video en streaming, plataformas digitales, redes sociales y audio.
Community Coffee, 미국 1위 가족 소유의 소매 커피 브랜드가 105년 역사와 5대에 걸친 가족 소유를 기념하는 새로운 'Generations' 캠페인을 시작합니다. TMA가 제작한 이 캠페인은 1919년부터 시작된 브랜드의 유산을 보여주며, 아침 혼합 블렌드와 마르디 그래 축제 왕 케이크 커피를 특징으로 합니다.
이 프로그램은 창립자인 헨리 노먼 '캡' 사우레이지의 유산과 지역 사회 구축에 대한 회사의 헌신을 강조하며, Community Cash for Schools® 프로그램도 포함되어 있어 교육을 위해 850만 달러 이상을 모금했습니다. 이 캠페인은 TV, 스트리밍 비디오, 디지털, 소셜 미디어 및 오디오 플랫폼을 통해 배포될 예정입니다.
Community Coffee, le numéro 1 des marques de café de détail possédées par une famille en Amérique, lance sa nouvelle campagne 'Generations' pour célébrer ses 105 ans d'histoire et cinq générations de propriété familiale. La campagne, produite par TMA, met en avant l'héritage de la marque depuis 1919, en présentant leur mélange Breakfast Blend et les cafés Mardi Gras King Cake.
L'initiative met en lumière l'héritage du fondateur Henry Norman 'Cap' Saurage et l'engagement de l'entreprise envers la construction de communautés, y compris leur programme Community Cash for Schools®, qui a collecté plus de 8,5 millions de dollars pour l'éducation. La campagne sera diffusée à la télévision, sur des vidéos en streaming, des plateformes numériques, sur les réseaux sociaux et en audio.
Community Coffee, die Nr. 1 unter den familiengeführten Kaffeeröstern in Amerika, startet ihre neue 'Generations'-Kampagne, um ihre 105-jährige Geschichte und fünf Generationen im Familienbesitz zu feiern. Die von TMA produzierte Kampagne zeigt das Erbe der Marke seit 1919 und stellt die Frühstücksblende und die Mardi Gras King Cake-Kaffees vor.
Die Initiative hebt das Erbe des Gründers Henry Norman 'Cap' Saurage und das Engagement des Unternehmens für den Aufbau von Gemeinschaften hervor, einschließlich ihres Community Cash for Schools®-Programms, das über 8,5 Millionen Dollar für die Bildung gesammelt hat. Die Kampagne wird über TV, Streaming-Video, digitale, soziale Medien und Audio-Plattformen verbreitet.
- Market leadership position as #1 family-owned retail coffee brand in America
- 105-year established brand history demonstrating business stability
- Successful Community Cash for Schools® program with $8.5M raised
- None.
Insights
This marketing campaign launch, while showcasing Community Coffee's heritage and brand positioning, has minimal direct impact on Omnicom Group (OMC), which owns TMA agency. The campaign's scope across TV, streaming, digital and social media channels represents standard agency work rather than a significant revenue driver for a
New Creative Showcases Community Coffee’s Heritage of Building Community in Every Cup Since 1919
“This campaign resonates deeply with me because it highlights the rich history and connection we share as a community over a simple cup of coffee,” said third-generation Community Coffee owner Donna Saurage. “It reminds me that every sip is not just about the beverage, but about the relationships and values that bind us together.”
The campaign commercial opens with an image of the F.L. and H.N. Saurage General Merchandise Store, which was run by Community Coffee founder Henry Norman “Cap” Saurage and his brother. Cap blended coffee for store customers according to his own secret recipe — a recipe that became Community Coffee in 1919. After five generations, Cap’s family is still roasting smooth, rich coffee that builds community one cup at a time.
“Sharing a cup of coffee with an old neighbor or a new friend is as relevant and rewarding today as it was in the past,” said fourth-generation owner Matt Saurage. “So often, it's through conversations over coffee that people share ideas, relationships are built and communities are inspired."
Kicking off the partnership, the campaign was produced by TMA, a marketing and creative agency based in
The campaign spotlights two of Community’s best-selling coffees: Breakfast Blend and the year-round Mardi Gras King Cake, a flavored coffee that celebrates the brand’s
Community Coffee’s commitment to giving back is referenced in the commercial’s 1980s classroom scene. Since 1988, the Community Cash for Schools® program has raised over
In addition to education, Community Coffee gives back to military service members and disaster relief while being a proud founding member of World Coffee Research.
For more about “Generations,” follow Community Coffee on social media and visit www.communitycoffee.com.
About Community Coffee Company
Founded in 1919 by “Cap” Saurage in
About TMA
TMA (https://www.wearetma.agency) pushes past relevance to create true cultural resonance for brands. A fully integrated agency with strategic and creative expertise across all forms of content, experience and partnership, TMA is headquartered in
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Community Coffee
communitycoffee@fwv-us.com
Source: Community Coffee
FAQ
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