Omnicom Gp Inc - OMC STOCK NEWS

DDB Worldwide has launched the Feels Barometer, a groundbreaking global tool designed to measure and leverage human emotions for marketing effectiveness. The tool was developed in partnership with TRA, incorporating insights from 8 global experts, 140+ hours of qualitative research, and surveys of 16,000 individuals across eight countries.

The research revealed key emotional trends, including that finding good deals triggers emotional responses comparable to major life events, AI creates mixed feelings of excitement and dread, and nostalgia serves as a powerful emotional comfort in uncertain times. The tool analyzes 100 real-life emotional triggers and goes beyond simple sentiment analysis to capture emotional intensity, cultural nuances, and sensory associations.

The Feels Barometer will be integrated into DDB's strategic process and AI tool stack – RAND DDB, offering clients access to detailed reports, workshops, and customized applications.

Omnicom (NYSE: OMC) reported strong financial results for Q4 and full year 2024. Fourth quarter revenue reached $4.3 billion, with organic growth of 5.2%, while net income increased to $448.0 million with diluted EPS of $2.26 ($2.41 Non-GAAP adjusted).

Full year 2024 performance showed revenue of $15.7 billion, maintaining the 5.2% organic growth rate, with net income of $1,480.6 million and diluted EPS of $7.46 ($8.06 Non-GAAP adjusted). The company demonstrated strong performance across multiple disciplines, with notable organic growth in Media & Advertising (7.1%), Precision Marketing (9.1%), and Public Relations (10.3%) in Q4.

Geographically, the United States led Q4 organic growth at 9.9%, followed by Latin America at 16.1%. The company also announced plans for a proposed acquisition of Interpublic Group, expecting significant revenue and cost synergies from the combination.

Omnicom (NYSE: OMC) has announced it will release its fourth quarter and full year 2024 financial results on Tuesday, February 4, 2025, after the NYSE trading session closes. The company will hold a conference call to discuss these results on the same day at 4:30 p.m. Eastern Time. Investors can access a live webcast of the call through Omnicom's investor relations website at investor.omnicomgroup.com, where the earnings release and slide presentation will also be available. A replay of the webcast will be accessible following the conclusion of the call.

Credera, a global consulting firm and part of Omnicom Precision Marketing Group (OPMG), has achieved the AWS Energy and Utilities Competency, establishing its position as an AWS Premier Tier Services Partner. This recognition demonstrates Credera's expertise in helping energy and utilities companies leverage AWS technologies for digital transformation and regulatory compliance.

The company, which houses Omnicom's Amazon Center of Excellence, has previously achieved competencies in DevOps, Data and Analytics, Machine Learning, Migration, Security, and Advertising and Marketing Technology. Founded in 1999, Credera has grown from 300 employees in three U.S. locations at its 2018 Omnicom acquisition to 3,000 members across 17 global locations.

FleishmanHillard has appointed Mary Kosinski as global managing director of Health and Life Sciences, effective immediately. Kosinski will lead the agency's largest sector, focusing on transformation and integrated client solutions. The appointment comes with three additional senior leadership roles: John Gisborne as global head of strategic client partnerships, Marc Longpre as global head of strategy and insights, and Jenyne Engelhardt as global head of operations and integration.

Kosinski brings extensive experience from previous roles, including head of global corporate affairs at Pi Health and positions with the U.S. Department of Health and Human Services. The new leadership team will focus on business diversification, career development, and client experience excellence. This appointment follows J.J. Carter's appointment as president and CEO in October 2024, reflecting the agency's transformation and increased focus on intelligence and technology.

Saco Foods has announced a collaboration with Baileys Irish Cream to launch Dolci Frutta Baileys Irish Cream Flavored Melting Wafers. The new non-alcoholic product extends Dolci Frutta's hard-shell dessert line, offering consumers the ability to create Baileys-flavored treats at home. The wafers can be easily melted in the microwave and harden at room temperature without chilling, making them suitable for dipping, drizzling, and decorating desserts.

The partnership, brokered by Beanstalk (Diageo's exclusive global licensing agency), combines Dolci Frutta's expertise in melting wafers with the world's #1 liqueur brand. The product is now available in grocery stores nationwide and online.

Omnicom Media Group (OMG) is projected to lead global media groups in 2024 with the highest growth rate (10.5%) and actual billings growth (+$4.2b), reaching projected billings of $44.8b according to COMvergence's analysis. The company demonstrated strong performance with the highest share of digital billings among media groups.

OMG's subsidiary OMD is expected to maintain its position as the world's largest media agency, with projected 2024 billings of $25.9B, representing a 7.9% increase over 2023. The group secured significant wins including Amazon, Volkswagen Group, and Unilever, achieving $7.37 billion in total new business during the first nine months of 2024, representing 28% of all new business awarded, with an industry-leading 85% retention rate.

TBWA\Worldwide has been named 2024 Global Agency of the Year by Adweek, marking its fourth recognition since 2018. The agency was recognized for launching its AI platform 'Collective AI' and delivering innovative creative work, including an Emmy-winning Apple campaign and partnerships with major brands like Levi's and McDonald's. In 2024, TBWA welcomed 200 new clients, maintained its top 20 clients, and achieved growth with 70% of them. The agency, comprising 11,000 creative professionals, demonstrated strong global network capabilities while balancing global standards with local market needs. Erin Riley will assume the role of CEO starting January 1st, 2025, succeeding Troy Ruhanen.

Omnicom (NYSE: OMC) has announced plans to acquire Interpublic Group (NYSE: IPG) in a stock-for-stock transaction. Under the agreement, Interpublic shareholders will receive 0.344 Omnicom shares for each IPG share, resulting in Omnicom shareholders owning 60.6% and Interpublic shareholders owning 39.4% of the combined company.

The merger is expected to generate $750 million in annual cost synergies and will create a combined entity with over 100,000 practitioners. The combined company will have 2023 revenue of $25.6 billion, Adjusted EBITA of $3.9 billion, and free cash flow of $3.3 billion. The transaction is expected to close in the second half of 2025, subject to shareholder and regulatory approvals.

John Wren will remain Chairman & CEO of Omnicom, while Philippe Krakowsky and Daryl Simm will serve as Co-Presidents and COOs. The combined company will retain the Omnicom name and OMC ticker symbol.