Dutch Bros Partners with Olo to Offer Mobile App Ordering and Payment

Rhea-AI Summary

Dutch Bros, a fast-growing drive-thru coffee chain, partners with Olo to implement mobile app ordering and payment at all 850 locations. This collaboration aims to enhance operational efficiency, streamline the ordering process, and offer flexible mobile ordering options to customers. By leveraging Olo's technology, Dutch Bros seeks to maintain its people-first culture while delivering on core values of speed, quality, and service.

Positive

• Enhancing operational efficiency through mobile app ordering and payment technology.

• Streamlining the drive-thru experience for guests and employees.

• Offering flexible mobile ordering and payment options to customers.

• Maintaining a people-first culture while adapting to digital innovation.

Negative

• Potential challenges in deploying Olo's Order and Pay products across all 850 locations by the end of 2024.

Fast-growing drive-thru coffee chain implementing Olo’s Order and Pay products at all 850 locations

NEW YORK--(BUSINESS WIRE)-- Dutch Bros has selected Olo (NYSE: OLO), a leading restaurant technology provider, to enable seamless ordering and payment through its mobile app for the first time. Rolling out across all of its locations nationwide, Dutch Bros will deploy Olo Order and Pay to boost operational efficiency at the drive-thru and streamline the ordering and payment experience for guests.

“Our biggest priority is our people,” said Leigh Gower, Chief Technology Officer at Dutch Bros. “As we seek out ways to enhance the drive-thru experience while maintaining our signature people-first culture, we’re thrilled to partner with Olo to offer flexible mobile ordering and payment options for our widespread customer base. This combination of digital and personal interaction will unlock massive opportunity for our brand as we continue to deliver on our core values of speed, quality, and service on our path to 4,000 shops.”

Anticipating availability brand-wide by the end of this year, Dutch Bros digital ordering and payment capabilities will empower guests with the ability to order and pay for their favorite beverages before arriving at the drive-thru from their own mobile device. Not only will this appeal to guests seeking speed and convenience, but it will also expedite the transaction process for employees. For added ease, Olo’s flexible platform allows payment via Google Pay and Apple Pay in Mobile Wallets. In addition, Olo’s Order and Pay products easily integrate into Dutch Bros’ existing mobile app and Dutch Rewards program, ensuring no interruption to the millions of guests already enrolled.

“Dutch Bros is a beloved brand known for delighting guests with delicious handcrafted beverages on-the-go with total efficiency,” said Noah Glass, Founder & CEO at Olo. “I founded Olo nearly 19 years ago, based on my desire to avoid long lines and grab a quick cup of coffee on my morning commute. It’s great to see brands like Dutch Bros lean into digital innovation to remove friction from the guest experience, speed up operations, and increase team member satisfaction. We’re honored to be Dutch Bros’ partner in powering mobile ordering and payment.”

Dutch Bros is leveraging Olo’s Order and Pay products across seven locations to-date and expects to complete deployment at all of its more than 850 locations across 17 states by the end of 2024.

To learn more about Olo’s product suites, please visit https://www.olo.com/what-is-olo and request a demo here: https://www.olo.com/contact/request-demo.

About Olo | Hospitality at Scale™

Olo (NYSE: OLO) is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 700 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology’s positive impact and creating a world where every restaurant guest feels like a regular. Learn more at olo.com.

About Dutch Bros Inc.

Dutch Bros Inc. (NYSE: BROS) is a high growth operator and franchisor of drive-thru shops that focus on serving high QUALITY, hand-crafted beverages with unparalleled SPEED and superior SERVICE. Founded in 1992 by brothers Dane and Travis Boersma, Dutch Bros began with a double-head espresso machine and a pushcart in Grants Pass, Oregon. While espresso-based beverages are still at the core of what we do, Dutch Bros now offers a wide variety of unique, customizable cold and hot beverages that delight a broad array of customers. We believe Dutch Bros is more than just the products we serve—we are dedicated to making a massive difference in the lives of our employees, customers and communities.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240507982994/en/

Olo@icrinc.com

Source: Olo

FAQ

What is the partnership between Dutch Bros and Olo about?

Dutch Bros partners with Olo to implement mobile app ordering and payment at all 850 locations.

What technology will Dutch Bros implement for ordering and payment?

Dutch Bros will deploy Olo's Order and Pay products to boost operational efficiency and streamline the ordering process.

When will Dutch Bros make the mobile ordering and payment capabilities available brand-wide?

Dutch Bros anticipates availability brand-wide by the end of this year.

How many locations does Dutch Bros currently have?

Dutch Bros has more than 850 locations across 17 states.

What payment options will be available through Olo's platform?

Olo's platform allows payment via Google Pay and Apple Pay in Mobile Wallets.

What is the expected timeline for completing the deployment of Olo's products at all Dutch Bros locations?

Dutch Bros expects to complete deployment at all of its locations by the end of 2024.