Bojangles Launches Catering on Website, Invites Fans to Share ‘Bo Time Moments’ for Chance to Have Their Next Celebration Catered
Bojangles has expanded its catering services by making them available through its website, powered by Olo technology. The new service allows customers to order catering for breakfast, lunch, and dinner at participating locations, with delivery available for orders over $150. The menu features signature items including made-from-scratch biscuits, Bo Rounds, hand-breaded chicken, and Legendary Iced Tea®.
To celebrate the launch, Bojangles introduced 'Bo Time Moments', where customers can share stories for a chance to have their next event catered. The company has already catered several events, including a 105th birthday party and a National Guard deployment dinner. This expansion follows Bojangles' earlier partnership with ezCater, through which the chain offers catering at nearly 600 locations.
Bojangles ha ampliato i suoi servizi di catering rendendoli disponibili attraverso il proprio sito web, supportato dalla tecnologia Olo. Il nuovo servizio consente ai clienti di ordinare catering per colazione, pranzo e cena presso le sedi partecipanti, con consegna disponibile per ordini superiori a $150. Il menù presenta piatti simbolo, tra cui biscotti fatti in casa, Bo Rounds, pollo impanato a mano e Legendary Iced Tea®.
Per celebrare il lancio, Bojangles ha introdotto 'Bo Time Moments', dove i clienti possono condividere storie per avere la possibilità di farcire il loro prossimo evento. L'azienda ha già fornito catering per diversi eventi, tra cui una festa per il 105° compleanno e una cena di dispiegamento della Guardia Nazionale. Questa espansione segue la precedente partnership di Bojangles con ezCater, attraverso la quale la catena offre catering in quasi 600 sedi.
Bojangles ha expandido sus servicios de catering haciéndolos disponibles a través de su sitio web, impulsado por la tecnología de Olo. El nuevo servicio permite a los clientes ordenar catering para desayuno, almuerzo y cena en ubicaciones participantes, con entrega disponible para pedidos superiores a $150. El menú incluye artículos emblemáticos como galletas hechas desde cero, Bo Rounds, pollo empanizado a mano y Legendary Iced Tea®.
Para celebrar el lanzamiento, Bojangles introdujo 'Bo Time Moments', donde los clientes pueden compartir historias para tener la oportunidad de que su próximo evento sea atendido. La empresa ya ha proporcionado catering para varios eventos, incluyendo una fiesta de 105 años y una cena de despliegue de la Guardia Nacional. Esta expansión sigue a la anterior asociación de Bojangles con ezCater, a través de la cual la cadena ofrece catering en casi 600 ubicaciones.
보쟈클스는 올로 기술로 지원되는 웹사이트를 통해 케이터링 서비스를 확장했습니다. 새 서비스는 고객들이 참여 매장에서 아침, 점심, 저녁 케이터링을 주문할 수 있게 하며, $150 이상의 주문에 대해 배달 서비스를 제공합니다. 메뉴에는 수제 비스킷, 보 라운드, 손으로 튀긴 치킨, 전설적인 아이스티®와 같은 대표 메뉴가 포함되어 있습니다.
출시를 축하하기 위해 보쟈클스는 고객들이 다음 이벤트를 케이터링 받을 수 있는 기회를 얻기 위해 이야기를 나눌 수 있는 '보 타임 모먼트'를 도입했습니다. 회사는 이미 105번째 생일 파티와 국가 방위군 배치 저녁식사를 포함한 여러 이벤트를 케이터링한 바 있습니다. 이 확장은 보쟈클스가 ezCater와 파트너십을 맺은 이후 이루어졌으며, 이를 통해 체인점은 거의 600개의 지점에서 케이터링을 제공합니다.
Bojangles a élargi ses services de restauration en les rendant accessibles via son site internet, propulsé par la technologie Olo. Le nouveau service permet aux clients de commander un service de restauration pour le petit déjeuner, le déjeuner et le dîner dans les établissements participants, avec livraison disponible pour les commandes supérieures à 150 $. Le menu propose des plats phares comme des biscuits faits maison, des Bo Rounds, du poulet pané à la main et le Legendary Iced Tea®.
Pour célébrer le lancement, Bojangles a introduit 'Bo Time Moments', où les clients peuvent partager des histoires pour avoir la chance de se faire livrer le service de restauration de leur prochain événement. L'entreprise a déjà assuré plusieurs événements, y compris une fête pour un 105e anniversaire et un dîner de déploiement de la Garde nationale. Cette expansion fait suite au partenariat préalable de Bojangles avec ezCater, grâce auquel la chaîne propose des services de restauration dans près de 600 établissements.
Bojangles hat seine Catering-Dienste erweitert, indem es diese über seine Website verfügbar gemacht hat, die durch die Technologie von Olo unterstützt wird. Der neue Service ermöglicht es Kunden, Catering für Frühstück, Mittag- und Abendessen an teilnehmenden Standorten zu bestellen, wobei die Lieferung für Bestellungen über 150 $ verfügbar ist. Das Menü enthält Spezialitäten wie hausgemachte Kekse, Bo Rounds, handpaniertes Hähnchen und Legendary Iced Tea®.
Zur Feier des Starts hat Bojangles 'Bo Time Moments' eingeführt, bei denen Kunden Geschichten teilen können, um die Chance zu haben, ihr nächstes Event cateren zu lassen. Das Unternehmen hat bereits mehrere Veranstaltungen mit Catering versorgt, darunter eine 105. Geburtstagsfeier und ein Abendessen zur Entsendung der Nationalgarde. Diese Expansion folgt auf die frühere Partnerschaft von Bojangles mit ezCater, durch die die Kette Catering an fast 600 Standorten anbietet.
- Launch of new digital catering platform expanding service accessibility
- Partnership with Olo for technology infrastructure
- Delivery service available for orders over $150
- Wide coverage with nearly 600 locations through ezCater partnership
- None.
Insights
This news has direct impact on Olo's stock performance. While the expansion of Bojangles' catering services through Olo's platform represents business growth, it's a relatively minor implementation of existing technology rather than a transformative deal. The partnership was previously established and this is merely an extension of services to include website ordering alongside the existing ezCater integration.
The expansion to website-based catering orders across Bojangles' locations does demonstrate Olo's ability to retain and expand relationships with existing clients, but the revenue impact is likely to be incremental rather than substantial given Olo's
Bojangles, the beloved Southern food brand long celebrated as a go-to for all kinds of gatherings, announced earlier this fall that its catering services are now available through the brand’s website, powered by Olo, a leading restaurant technology provider. Extending its iconic rallying cry, “It’s Bo Time,” to every celebration and gathering occasion – from tailgates and family dinners to corporate meetings and special events – this new offering ensures fans can enjoy their favorite Bojangles menu items with ease, wherever they choose to gather. (Photo: Business Wire)
Customers will now be able to order catering directly through the website at participating restaurants for breakfast, lunch and dinner. Olo’s seamless ordering process is designed for ease and convenience so customers can quickly browse the menu, select their preferred items and quantities and choose to pick up or opt for delivery on orders of
To celebrate the launch, Bojangles is introducing “Bo Time Moments,” a new feature on the catering launch page where fans can make the case for why Bojangles should cater their next get-together. The portal invites customers to share personal stories of how the iconic chicken and biscuits chain has been part of their favorite celebrations – and select fans with compelling stories will be surprised and delighted to receive catering for their next event courtesy of Bojangles. The brand put “Bo Time Moments” into action by catering a 105th birthday party in
“At Bojangles, we believe that great food makes life’s best moments even better,” said Eric Stepp, Sr. off-premise & catering manager at Bojangles. “With the launch of our catering services and the ‘Bo Time Moments’ campaign, we’re able to bring our signature flavors to every occasion. Our goal is to make it effortless for our customers to share the joy of Bojangles wherever they gather.”
Earlier this year, Bojangles announced its first official venture into catering in partnership with ezCater, the
Fans can place catering orders directly through the Bojangles website.
About Bojangles, Inc.
Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in
About Olo | Hospitality at Scale™
Olo (NYSE: OLO) is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 700 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology’s positive impact and creating a world where every restaurant guest feels like a regular. Learn more at olo.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241112870032/en/
Katie Combs, Luquire (kcombs@luquire.com, 704-807-2280)
Stacey McCray, Bojangles (smccray@bojangles.com, 704-940-8736)
Source: Bojangles, Inc.
FAQ
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