Okta Announces Startup Challenge to Build New Identity Security Applications
Okta has announced its 2nd annual Startup Challenge, inviting US-incorporated early-stage startups to showcase innovations in identity, privacy, and security enabled workflows. The challenge offers finalists the opportunity to pitch at Oktane25 in Las Vegas (September 24-26, 2025), with the winner potentially receiving up to $500,000 in investment from Okta, access to identity management experts and VCs, and the chance to ring the Nasdaq opening bell.
The competition will evaluate startups based on business potential, innovation, and utilization of identity-enabled workflows. The submission period ends June 30, 2025, with finalist selection around July 15, 2025, and winner announcement on September 25, 2025. The initiative leverages Okta's Identity Cloud platform, which provides capabilities including secure identity management, flexible authentication, and adaptive access policies.
Okta ha annunciato il suo 2° Startup Challenge annuale, invitando le startup in fase iniziale incorporate negli Stati Uniti a mostrare innovazioni nei flussi di lavoro abilitati da identità, privacy e sicurezza. La sfida offre ai finalisti l'opportunità di presentare le loro idee a Oktane25 a Las Vegas (dal 24 al 26 settembre 2025), con il vincitore che potrebbe ricevere fino a $500.000 di investimento da Okta, accesso a esperti di gestione dell'identità e investitori di venture capital, e la possibilità di suonare la campana di apertura del Nasdaq.
La competizione valuterà le startup in base al potenziale commerciale, all'innovazione e all'utilizzo di flussi di lavoro abilitati da identità. Il periodo di invio delle candidature termina il 30 giugno 2025, con la selezione dei finalisti intorno al 15 luglio 2025 e l'annuncio del vincitore il 25 settembre 2025. L'iniziativa sfrutta la piattaforma Identity Cloud di Okta, che offre funzionalità tra cui gestione sicura dell'identità, autenticazione flessibile e politiche di accesso adattivo.
Okta ha anunciado su 2º Startup Challenge anual, invitando a startups en etapa temprana incorporadas en EE. UU. a mostrar innovaciones en flujos de trabajo habilitados por identidad, privacidad y seguridad. El desafío ofrece a los finalistas la oportunidad de presentar en Oktane25 en Las Vegas (del 24 al 26 de septiembre de 2025), con el ganador que podría recibir hasta $500,000 en inversión de Okta, acceso a expertos en gestión de identidad y capitalistas de riesgo, y la oportunidad de tocar la campana de apertura del Nasdaq.
La competencia evaluará a las startups en base a su potencial comercial, innovación y utilización de flujos de trabajo habilitados por identidad. El período de presentación de solicitudes finaliza el 30 de junio de 2025, con la selección de finalistas alrededor del 15 de julio de 2025 y el anuncio del ganador el 25 de septiembre de 2025. La iniciativa aprovecha la plataforma Identity Cloud de Okta, que proporciona capacidades que incluyen gestión segura de identidad, autenticación flexible y políticas de acceso adaptativas.
Okta는 2회 연례 스타트업 챌린지를 발표하며, 미국에 등록된 초기 단계 스타트업들이 아이덴티티, 프라이버시 및 보안이 지원하는 워크플로우에서의 혁신을 선보일 것을 초대합니다. 이 챌린지는 결선 진출자에게 2025년 9월 24일부터 26일까지 라스베이거스에서 열리는 Oktane25에서 발표할 기회를 제공하며, 우승자는 Okta로부터 최대 $500,000의 투자, 아이덴티티 관리 전문가 및 벤처 캐피탈리스트에 대한 접근, 그리고 나스닥 개장 종을 울릴 기회를 얻을 수 있습니다.
이 대회는 비즈니스 잠재력, 혁신 및 아이덴티티 지원 워크플로우의 활용을 기준으로 스타트업을 평가합니다. 제출 기간은 2025년 6월 30일에 종료되며, 결선 진출자는 2025년 7월 15일경에 선정되고, 우승자는 2025년 9월 25일에 발표됩니다. 이 이니셔티브는 Okta의 Identity Cloud 플랫폼을 활용하여 안전한 아이덴티티 관리, 유연한 인증 및 적응형 접근 정책을 포함한 기능을 제공합니다.
Okta a annoncé son 2ème Startup Challenge annuel, invitant des startups en phase de démarrage incorporées aux États-Unis à présenter des innovations dans les flux de travail habilités par l'identité, la confidentialité et la sécurité. Le défi offre aux finalistes l'opportunité de pitcher lors de Oktane25 à Las Vegas (du 24 au 26 septembre 2025), avec le gagnant pouvant recevoir jusqu'à 500 000 $ d'investissement de la part d'Okta, un accès à des experts en gestion de l'identité et des investisseurs en capital-risque, ainsi que la chance de sonner la cloche d'ouverture de la Nasdaq.
La compétition évaluera les startups en fonction de leur potentiel commercial, de leur innovation et de l'utilisation de flux de travail habilités par l'identité. La période de soumission se termine le 30 juin 2025, avec la sélection des finalistes aux alentours du 15 juillet 2025 et l'annonce du gagnant le 25 septembre 2025. L'initiative tire parti de la plateforme Identity Cloud d'Okta, qui offre des capacités telles que la gestion sécurisée des identités, une authentification flexible et des politiques d'accès adaptatives.
Okta hat seine 2. jährliche Startup Challenge angekündigt und lädt in den USA gegründete Startups in der frühen Phase ein, Innovationen in identitäts-, datenschutz- und sicherheitsbasierten Workflows vorzustellen. Die Herausforderung bietet den Finalisten die Möglichkeit, auf der Oktane25 in Las Vegas (24. bis 26. September 2025) zu pitchen, wobei der Gewinner möglicherweise bis zu 500.000 USD an Investitionen von Okta, Zugang zu Experten für Identitätsmanagement und Wagniskapitalgebern sowie die Chance erhält, die Eröffnungsglocke der Nasdaq zu läuten.
Der Wettbewerb bewertet Startups anhand ihres Geschäftspotenzials, ihrer Innovation und der Nutzung identitätsgestützter Workflows. Die Einreichungsfrist endet am 30. Juni 2025, die Auswahl der Finalisten erfolgt etwa am 15. Juli 2025, und die Bekanntgabe des Gewinners erfolgt am 25. September 2025. Die Initiative nutzt die Identity Cloud-Plattform von Okta, die Funktionen wie sicheres Identitätsmanagement, flexible Authentifizierung und adaptive Zugriffsrichtlinien bietet.
- Potential $500,000 investment opportunity for winning startup
- Strategic initiative to expand Okta's ecosystem and innovation pipeline
- Access to valuable network of identity management experts and VCs for winners
- None.
Startups in the Okta Startup Challenge will be evaluated on business potential, innovation, and the utilization of identity enabled workflows in their product. Three finalists will pitch to a live audience at Oktane25 which takes place from September 24-26, 2025 in
"Okta’s platform empowers startups to build identity-enabled applications that simplify security and accelerate innovation. With Okta’s robust tools, startups can focus on creating new products and solutions without worrying about the complexities of managing identity infrastructure. At Okta, we’re committed to driving what’s next—constantly evolving and pushing the boundaries of what’s possible. The Okta Startup Challenge is an exciting opportunity for startups to showcase their creativity and vision while building the future of identity management,” Austin Arensberg, Senior Director, Okta Ventures said.
SaaS startups and enterprises are already innovating in the Okta Identity Cloud, leveraging its global network where thousands of organizations are securely managing identity with ease, flexibility, and reliability while helping their customers establish seamless user experiences, enhance cybersecurity measures, integrate authentication mechanisms, and more.
Okta’s platform provides many capabilities for startups–including secure identity management, flexible authentication, adaptive access policies, and seamless integration with a variety of applications–to help build differentiated applications, faster. Additionally, startups can leverage integrations with a broad range of technology partners in the Okta ecosystem.
Learn more about the 2025 Okta Startup Challenge here: https://www.okta.com/okta-startup-challenge/
See the results from the 2024 Okta Startup Challenge here: https://www.okta.com/blog/2024/12/okta-saas-startup-competition-2024-results-showcasing-innovation-in-identity-driven/
See the video highlights from the 2024 Okta Startup Challenge here: https://www.youtube.com/watch?v=sSjQjsabt9w&list=PLIid085fSVdtAbEeTEHgzRtRJ5CXPUm6W
https://www.okta.com/okta-startup-challenge/
NO PURCHASE NECESSARY. Open only to United States C Corps or LLCs legally permitted to enter. Submission period ends June 30, 2025; finalist selection will occur on or around July 15, 2025; winner selection will occur September 25, 2025. For Official Rules, see https://www.okta.com/okta-startup-challenge-official-rules/
About Okta
Okta, Inc. is The World’s Identity Company™. We secure Identity, so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to use the power of Identity to drive security, efficiencies, and success — all while protecting their users, employees, and partners. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20250404325860/en/
Austin Arensberg
austin.arensberg@okta.com
Source: Okta, Inc.
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