Organic Garage Updates Logo in Anticipation of Store Expansion

Rhea-AI Summary

Organic Garage Ltd. has unveiled a new logo as part of its branding strategy ahead of planned store expansions. The updated logo features a simplified, bold font designed to effectively communicate the company’s value proposition. With a focus on enhancing customer interaction, the logo will be applied throughout existing stores and marketing assets over the next six months. CEO Matt Lurie expressed enthusiasm about the logo and noted substantial interest in new store sites, highlighting a careful review process to ensure financial viability.

Positive

• New logo enhances branding and communicates value proposition effectively.
• Significant interest in expansion with numerous new store site submissions.

Negative

• None.

The Company unveils new logo to better reflect and reinforce value proposition

TORONTO--(BUSINESS WIRE)-- Organic Garage Ltd. (“Organic Garage” or the “Company”) (TSXV: OG | OTCQX: OGGFF | FRA: 9CW1), one of Canada’s leading independent organic grocers and a developer of plant-based foods, is excited to announce that it has updated its logo after an extensive review of its branding in anticipation of the Company’s planned store expansion strategy. The new logo has a simplified and distinct bold font that helps to convey the Company’s value proposition and is easy to create and apply to new stores. The symbolism of the downward arrow with a price symbol will be a message carried throughout the store. The Company will start to update the logo on its existing stores, media assets and flyers over the next 6 months.

Matt Lurie, President & CEO of Organic Garage stated, “I am really pleased with the updated logo. We received a lot of interest in our recently stated expansion plans and the volume of proposed sites for new stores is significant. We felt that it was important for us to refine how we communicate to potential new customers and, as the logo is the first thing customers see, we wanted something that would reinforce our value statement. Our real estate team has been inundated with new site submissions and we are carefully reviewing each one to ensure it meets our financial and construction criteria.”

About Organic Garage Ltd.
Organic Garage (TSXV: OG | OTCQX: OGGFF | FRA: 9CW1) is one of Canada’s leading independent organic grocers and is committed to offering its customers a wide selection of healthy and natural products at everyday affordable prices. The Company’s stores are in prime retail locations designed to give customers an inclusive, unique and value-focused grocery shopping experience. Founded in 2005 by a fourth-generation grocer, Organic Garage is headquartered in Toronto. The Company is focused on continuing to expand its retail footprint within the Greater Toronto Area. For more information please visit the Organic Garage website at www.organicgarage.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary Note Regarding Forward-looking Statements

This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as "forward-looking statements") within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "may", "will", "project", "should" or similar words, including negatives thereof, suggesting future outcomes.

Forward looking statements are subject to both known and unknown risks, uncertainties and other factors, many of which are beyond the control of Organic Garage, that may cause the actual results, level of activity, performance or achievements of Organic Garage to be materially different from those expressed or implied by such forward looking statements. Although Organic Garage has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended.

Forward-looking statements are not a guarantee of future performance and involve a number of risks and uncertainties, some of which are described herein. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause Organic Garage's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Any forward-looking statements are made as of the date hereof and, except as required by law, Organic Garage assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211123005551/en/

Bill Mitoulas

T: (416) 479-9547

E: investor_relations@organicgarage.com

W: www.organicgarage.com

Source: Organic Garage Ltd.

FAQ

What is the significance of Organic Garage's new logo?

The new logo is designed to better reflect the company's brand identity and value proposition, facilitating customer recognition as the company expands.

When will the new logo start appearing in Organic Garage stores?

The new logo will be updated on existing stores, media assets, and flyers over the next six months.

What are Organic Garage's expansion plans?

Organic Garage is actively reviewing substantial numbers of proposed sites for new stores as part of its expansion strategy.

What stock symbols is Organic Garage listed under?

Organic Garage is listed under TSXV: OG, OTCQX: OGGFF, and FRA: 9CW1.