Organic Garage’s Future of Cheese Launches a Truffle-infused Version of Its Popular Plant-based Butter in Time for the Holiday Retail Rush

Rhea-AI Summary

Organic Garage Ltd. has announced the launch of a new truffle-infused cultured plant-based butter under its Future of Cheese Inc. brand, which was launched successfully in October. This new product, made with organic black summer truffles and all-natural ingredients, is priced at $18.99. The launch is timed to meet the holiday shopping demand, indicating a strategic market entry. According to the company's co-founder, there is a rising consumer demand for truffle-infused products, positioning the new butter as a premium offering for holiday cooking and entertaining.

Positive

• Successful launch of truffle-infused cultured plant-based butter.
• Product launched in time for holiday shopping, catering to increased consumer demand.
• Competitively priced at $18.99 in the premium market.

Negative

• None.

Company commences distribution of a truffle-infused addition to its line of the salted and unsalted cultured plant-based butters that have been selling faster than expected since their launch in October

TORONTO--(BUSINESS WIRE)-- Organic Garage Ltd. (TSXV: OG | OTCQX: OGGFF | FRA: 9CW1), one of Canada’s leading independent organic grocers, is pleased to announce that its plant-based food company, Future of Cheese Inc. (“Future of Cheese” or the “Company”), has added a new truffle-infused version of the popular cultured plant-based butters that the Company successfully launched in October.

Future of Cheese's newest product is a truffle-infused version of its popular cultured plant-based butters. (Graphic: Business Wire)

The butter is infused with organic black summer truffles and made with all-natural and organic ingredients, probiotic cultures and without the use of gums or starches. The Company planned the launch to ensure that the new product would land in retailers in time for the holiday shopping rush and distribution commenced on schedule today. The truffle-infused butter will have an MSRP of $18.99 making it competitively priced in this premium category.

“The consumer demand for truffle-infused products has been increasing significantly year over year, and as a retailer and distributor I see this first hand,” stated the Company’s Maître Fromager and Co-Founder Afrim Pristine. “It was a natural decision for us to craft our own product using black truffles of the finest quality and infusing our rich, cultured plant-based butter to create the perfect truffle butter that is sure to be a hit for the holidays, whether used to create rich sauces, enhance your favourite holiday dishes, or as a delectable flavourful spread.”

About Future of Cheese

The Future of Cheese Inc is a Canadian plant-based cheese innovator and manufacturer led by one of the world's best and recognized cheese makers, along with one of Canada's top chefs, and supported by a team of science minds and sustainability experts. Utilizing unique aging and manufacturing processes, a well-established distribution network and high-profile marketing channels, the Company is set to disrupt the rapidly growing plant-based dairy alternatives market, paving the way for the future of plant-based dairy alternatives! For more information please visit the Future of Cheese website at www.futureofcheese.com.

About Organic Garage Ltd.

Organic Garage (TSXV: OG | OTCQX: OGGFF | FRA: 9CW1) is one of Canada’s leading independent organic grocers and is committed to offering its customers a wide selection of healthy and natural products at everyday affordable prices. The Company’s stores are in prime retail locations designed to give customers an inclusive, unique and value-focused grocery shopping experience. Founded in 2005 by a fourth-generation grocer, Organic Garage is headquartered in Toronto. The Company is focused on continuing to expand its retail footprint within the Greater Toronto Area. For more information, please visit the Organic Garage website at www.organicgarage.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary Note Regarding Forward-looking Statements

This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as "forward-looking statements") within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "may", "will", "project", "should" or similar words, including negatives thereof, suggesting future outcomes.

Forward looking statements are subject to both known and unknown risks, uncertainties and other factors, many of which are beyond the control of Organic Garage, that may cause the actual results, level of activity, performance or achievements of Organic Garage to be materially different from those expressed or implied by such forward looking statements. Although Organic Garage has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended.

Forward-looking statements are not a guarantee of future performance and involve a number of risks and uncertainties, some of which are described herein. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause Organic Garage's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Any forward-looking statements are made as of the date hereof and, except as required by law, Organic Garage assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211214005520/en/

For further information:

Bill Mitoulas

T: (416) 479-9547

E: investor_relations@organicgarage.com

W: www.organicgarage.com

Source: Organic Garage Ltd.

FAQ

What is the new product launched by Organic Garage Ltd. under the ticker OGGFF?

The new product is a truffle-infused cultured plant-based butter launched by Organic Garage Ltd.'s Future of Cheese Inc.

When was the truffle-infused butter launched by Organic Garage Ltd.?

The truffle-infused butter was launched on schedule today, in time for the holiday shopping season.

What is the price of the new truffle-infused butter from Organic Garage Ltd.?

The truffle-infused butter is priced at $18.99.

Why did Organic Garage Ltd. decide to launch a truffle-infused product?

The decision was based on significant year-over-year consumer demand for truffle-infused products.