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Future of Cheese Announces First Distribution Deal as the Distributor Sells out Initial Products in 48 Hours
Rhea-AI Impact
(Moderate)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Organic Garage Ltd. (OTCQX: OGGFF) has successfully launched its plant-based products in the Ontario market via Cheese Boutique’s distribution channel, achieving retail placement within 48 hours. This marks the start of a promising collaboration with Cheese Boutique, a respected distributor in Canada. Initial sales were strong, with the first production run selling out rapidly. The non-exclusive agreement allows for potential expansion into other markets. The partnership is seen as a strategic advantage to effectively scale Future of Cheese's product distribution.
Positive
Rapid launch of products in Ontario, achieving distribution within 48 hours.
First production run sold out quickly, indicating strong consumer demand.
Non-exclusive distribution agreement allows for flexibility in expanding to other markets.
Negative
None.
The Company has launched its products in the Ontario market through Cheese Boutique’s distribution channel, landing all the Company’s initial products on shelves of retailers within 48 hours
TORONTO--(BUSINESS WIRE)--
Organic Garage Ltd. (TSXV: OG | OTCQX: OGGFF | FRA: 9CW1), one of Canada’s leading independent organic grocers, is pleased to announce that its plant-based food company, Future of Cheese Inc. (“Future of Cheese” or the “Company”) has signed its first distribution deal in the Ontario market with Cheese Boutique, co-owned and operated by Future of Cheese Maître Fromager and co-founder Afrim Pristine. Cheese Boutique is one of Canada’s most esteemed and reputable cheese retailers and fine-foods distributors, supplying the top retail stores, restaurants, chefs and hotels for 30 years.
“The line-up of plant-based butters, cheeses and spreads crafted by Future of Cheese easily fit within our highly curated portfolio of world-class products that we supply to our clients,” stated Afrim Pristine. “We sold out of the first production run in under 48 hours and the response has been amazing! Our clients want more, and more is on the way.”
Cheese Boutique Distribution can access the majority of Ontario with a 48- hour turn-around from point of order allowing speed to shelf for the FOC products. Initially the products have launched in the Ontario market, the largest consumer market in Canada, and being based in Ontario, also allows the Company and its distributor to be hands-on at the retail locations and to optimise all logistical aspects in order to efficiently scale up for wider distribution and expansion to follow. The terms of the agreement are non-exclusive for the Company, allowing complete flexibility to work with other distributors in Ontario as well as other provinces and countries.
“When reviewing the potential acquisition of the Future of Cheese by Organic Garage one of the things that was an attractive benefit was having access to Cheese Boutique Distribution to help get the products to market initially. I have personally seen many new products and brands struggle to find adequate distribution for their products and having the distributor question answered as part of the acquisition was definitely a positive benefit. However it was important for the FOC team to evaluate the Cheese Boutique Distribution company like they would any other potential distributor in ensuring it was the right partner for the launch of the new products. Given the Cheese Boutique Distribution’s initial execution it quickly became apparent that this was a great fit that offered FOC the flexibility it needs as it scales the business,” stated Matt Lurie, President and CEO of Organic Garage Ltd.
“Having access to the incredible retailer and food service distribution list that Cheese Boutique has been supplying and building relationships with for over 30 years in Canada, is a very exciting milestone, and has proven already to be highly successful for us,” stated Jen Wojtaszek, President of Future of Cheese. “And we could not have a more passionate ambassador to represent our products from a distributor standpoint to the retailers and food service customers than our very own Maître Fromager and co-founder, Afrim Pristine.”
About Future of Cheese
The Future of Cheese Inc is a Canadian plant-based cheese innovator and manufacturer led by one of the world's best and recognized cheese makers, along with one of Canada's top chefs, and supported by a team of science minds and sustainability experts. Utilizing unique aging and manufacturing processes, a well-established distribution network and high-profile marketing channels, the Company is set to disrupt the rapidly growing plant-based dairy alternatives market, paving the way for the future of plant-based dairy alternatives! For more information please visit the Future of Cheese website at www.futureofcheese.com
About Organic Garage Ltd. Organic Garage (TSXV: OG | OTCQX: OGGFF | FRA: 9CW1) is one of Canada’s leading independent organic grocers and is committed to offering its customers a wide selection of healthy and natural products at everyday affordable prices. The Company’s stores are in prime retail locations designed to give customers an inclusive, unique and value-focused grocery shopping experience. Founded in 2005 by a fourth-generation grocer, Organic Garage is headquartered in Toronto. The Company is focused on continuing to expand its retail footprint within the Greater Toronto Area. For more information please visit the Organic Garage website at www.organicgarage.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as "forward-looking statements") within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "may", "will", "project", "should" or similar words, including negatives thereof, suggesting future outcomes.
Forward looking statements are subject to both known and unknown risks, uncertainties and other factors, many of which are beyond the control of Organic Garage, that may cause the actual results, level of activity, performance or achievements of Organic Garage to be materially different from those expressed or implied by such forward looking statements. Although Organic Garage has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended.
Forward-looking statements are not a guarantee of future performance and involve a number of risks and uncertainties, some of which are described herein. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause Organic Garage's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Any forward-looking statements are made as of the date hereof and, except as required by law, Organic Garage assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.
What recent announcement did Organic Garage (OGGFF) make regarding product distribution?
Organic Garage announced the launch of its plant-based products in Ontario through Cheese Boutique, achieving retail placement within 48 hours.
How quickly did Organic Garage's products sell out in Ontario?
The initial production run of Organic Garage's plant-based products sold out in under 48 hours.
What is the significance of Cheese Boutique for Organic Garage (OGGFF)?
Cheese Boutique is a respected distributor in Canada, which provides Organic Garage with established access to a wide network of retailers and food service customers.
Does the distribution agreement with Cheese Boutique limit Organic Garage (OGGFF) to only one distributor?
No, the agreement is non-exclusive, allowing Organic Garage to collaborate with other distributors in Ontario and beyond.
