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Onion Global Limited (NYSE: OG) announced an upgraded Supply-to-Business (STB) strategy aimed at enhancing its B2B customer base. The strategy focuses on integrating upstream supply chain capabilities with a comprehensive operating system designed to support B2B clients in areas such as brand incubation, technology development, and supply chain management. The Orion Brand Management platform will provide R&D and data analytics solutions. Additionally, Onion Global aims to leverage its logistics channels to expand global reach for B2B customers in a rapidly growing market.
Onion Global Limited (NYSE: OG) announced that its private brand, TENKOU RYUUGI, has sold over 1.6 million products since its launch in 2019, as of January 2022. The brand features over 300 SKUs and has attracted more than 100,000 buyers with a repurchase rate exceeding 60%. The company focuses on quality assurance and innovative lifestyle products. TENKOU RYUUGI aims to enhance product efficiency through smart technology and natural materials. Onion Global continues to expand its brand portfolio to meet young consumer needs in Asia.
Onion Global Limited (NYSE: OG) reported reaching RMB100 million in gross merchandise volume (GMV) during its 2022 New Year's Shopping Festival, held from December 29, 2021, to January 6, 2022. The event attracted over 300,000 orders and garnered more than 7 million views on O'Mall within the first 24 hours. CEO Cong (Kenny) Li highlighted the importance of the Spring Festival for Chinese consumers and emphasized the company's focus on enhancing user experience and brand awareness through innovative marketing strategies.
Onion Global Limited (NYSE: OG) has been honored with the 2021 Annual China Consumption Industry Influential Brand Enterprise Award at the Digital Economy and Business Model Innovation Summit held in Tianjin on December 8, 2021. The company showcased its innovative integration of 'consumers, products, and channels' during the event. CEO Kenny Li emphasized the award as recognition of Onion Global's capabilities in incubating and managing brands, particularly through its 'Luca Brand' matrix, which comprises over 30 brands focused on smart lifestyle, healthy foods, and biotech products.
Onion Global Limited (NYSE: OG) launched Harper's BAZAAR cosmetics on its O'Mall platform in September 2021, generating a GMV of over RMB2 million within two months. The Group aims to establish a strong brand presence in China's cosmetics market, leveraging its supply chains and marketing strategies. CEO Kenny Li highlighted a growing consumer focus on beauty among young females in China, emphasizing the effectiveness of their influencer marketing model. The company's strategic partnerships and extensive community of 740,000 KOCs add to its competitive edge in the new consumption sector.
Onion Global Limited (NYSE: OG) announced the launch of its first private label contact lens brand, 'Eyelicious,' in partnership with South Korean manufacturer EYEMERA. This brand aims to tap into China's booming cosmetic contact lens market, which continues to grow due to rising eye makeup trends. Eyelicious will be marketed through multiple online and offline channels, enhancing Onion Global's omnichannel strategy. The new product line seeks to leverage Onion Global's robust supply chain and aims for long-term growth opportunities in 2021 and beyond.
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