CAT'S PRIDE SETS GOAL OF DONATING 500,000 POUNDS OF LITTER TO HELP ANIMAL SHELTERS IN APRIL
Cat's Pride, a brand of Oil-Dri of America (NYSE: ODC), announces its 'Love that Lasts' campaign running from April 1-30, 2025. The company aims to donate up to 500,000 pounds of cat litter to local animal shelters, tripling their usual donation amount.
The campaign coincides with national 'Adopt a Shelter Pet Day' and aims to support shelters caring for the over 3 million cats entering annually. Cat's Pride is promoting their product line including lightweight clumping clay, lightweight crystals, and new Micro Crystals formula. The innovative Micro Crystals provide instant moisture absorption and odor control, lasting up to one month for single-cat households.
Donations will be funded through April sales of all Cat's Pride products. The campaign will be featured on The Balancing Act on Lifetime, airing April 7th and 15th, featuring CEO Daniel S. Jaffee and Hannah Shaw discussing the initiative and products.
Cat's Pride, un marchio di Oil-Dri of America (NYSE: ODC), annuncia la sua campagna 'Love that Lasts' che si svolgerà dal 1 al 30 aprile 2025. L'azienda mira a dono fino a 500.000 libbre di lettiera per gatti ai rifugi per animali locali, triplicando così il loro consueto importo di donazione.
La campagna coincide con la 'Giornata Nazionale per l'adozione di animali da rifugio' e ha l'obiettivo di supportare i rifugi che si prendono cura di oltre 3 milioni di gatti che entrano ogni anno. Cat's Pride sta promuovendo la sua linea di prodotti, tra cui argilla agglomerante leggera, cristalli leggeri e la nuova formula Micro Crystals. Gli innovativi Micro Crystals offrono un'immediata assorbimento dell'umidità e controllo degli odori, durando fino a un mese per le famiglie con un solo gatto.
Le donazioni saranno finanziate attraverso le vendite di aprile di tutti i prodotti Cat's Pride. La campagna sarà presentata su The Balancing Act su Lifetime, in onda il 7 e il 15 aprile, con il CEO Daniel S. Jaffee e Hannah Shaw che discuteranno dell'iniziativa e dei prodotti.
Cat's Pride, una marca de Oil-Dri of America (NYSE: ODC), anuncia su campaña 'Love that Lasts' que se llevará a cabo del 1 al 30 de abril de 2025. La empresa tiene como objetivo donar hasta 500,000 libras de arena para gatos a refugios de animales locales, triplicando su cantidad habitual de donaciones.
La campaña coincide con el 'Día Nacional de Adopción de Mascotas de Refugio' y tiene como objetivo apoyar a los refugios que cuidan a más de 3 millones de gatos que ingresan anualmente. Cat's Pride está promoviendo su línea de productos que incluye arcilla aglomerante ligera, cristales ligeros y la nueva fórmula Micro Crystals. Los innovadores Micro Crystals proporcionan una absorción instantánea de humedad y control de olores, durando hasta un mes para hogares con un solo gato.
Las donaciones se financiarán a través de las ventas de abril de todos los productos de Cat's Pride. La campaña se presentará en The Balancing Act en Lifetime, que se emitirá el 7 y el 15 de abril, con el CEO Daniel S. Jaffee y Hannah Shaw discutiendo la iniciativa y los productos.
Cat's Pride는 Oil-Dri of America(NYSE: ODC) 브랜드로, 2025년 4월 1일부터 30일까지 진행되는 'Love that Lasts' 캠페인을 발표했습니다. 이 회사는 지역 동물 보호소에 최대 500,000파운드의 고양이 배변 모래를 기부할 계획이며, 이는 평소 기부 금액의 세 배에 해당합니다.
이 캠페인은 '유기 동물 입양의 날'과 coincide하며, 매년 300만 마리 이상의 고양이를 돌보는 보호소를 지원하는 것을 목표로 하고 있습니다. Cat's Pride는 경량 응집 클레이, 경량 크리스탈, 새로운 마이크로 크리스탈 포뮬러를 포함한 제품 라인을 홍보하고 있습니다. 혁신적인 마이크로 크리스탈은 즉각적인 수분 흡수 및 냄새 제어를 제공하며, 단일 고양이 가정에서 최대 한 달 동안 지속됩니다.
기부금은 Cat's Pride의 모든 제품의 4월 판매를 통해 조달됩니다. 이 캠페인은 Lifetime의 The Balancing Act에서 4월 7일과 15일에 방영되며, CEO Daniel S. Jaffee와 Hannah Shaw가 이니셔티브와 제품에 대해 논의합니다.
Cat's Pride, une marque d'Oil-Dri of America (NYSE: ODC), annonce sa campagne 'Love that Lasts' qui se déroulera du 1er au 30 avril 2025. L'entreprise vise à donner jusqu'à 500 000 livres de litière pour chats aux refuges pour animaux locaux, triplant ainsi son montant habituel de dons.
La campagne coïncide avec la 'Journée Nationale d'Adoption des Animaux de Refuge' et vise à soutenir les refuges qui s'occupent de plus de 3 millions de chats chaque année. Cat's Pride fait la promotion de sa gamme de produits, y compris argile agglomérante légère, cristaux légers et la nouvelle formule Micro Crystals. Les Micro Crystals innovants offrent une absorption immédiate de l'humidité et un contrôle des odeurs, durant jusqu'à un mois pour les foyers avec un seul chat.
Les dons seront financés par les ventes d'avril de tous les produits Cat's Pride. La campagne sera présentée dans The Balancing Act sur Lifetime, diffusée les 7 et 15 avril, avec le PDG Daniel S. Jaffee et Hannah Shaw discutant de l'initiative et des produits.
Cat's Pride, eine Marke von Oil-Dri of America (NYSE: ODC), kündigt ihre Kampagne 'Love that Lasts' an, die vom 1. bis 30. April 2025 läuft. Das Unternehmen plant, bis zu 500.000 Pfund Katzenstreu an lokale Tierheime zu spenden, was das übliche Spendenvolumen verdreifacht.
Die Kampagne fällt mit dem nationalen 'Tag der Adoption von Tierheimtieren' zusammen und zielt darauf ab, Tierheime zu unterstützen, die sich um die jährlich über 3 Millionen eintretenden Katzen kümmern. Cat's Pride bewirbt ihre Produktlinie, die leichte Klumpstreu, leichte Kristalle und die neue Micro Crystals-Formel umfasst. Die innovativen Micro Crystals bieten sofortige Feuchtigkeitsaufnahme und Geruchskontrolle, die bis zu einem Monat für Haushalte mit einer Katze anhält.
Die Spenden werden durch die Verkäufe aller Cat's Pride Produkte im April finanziert. Die Kampagne wird am 7. und 15. April in The Balancing Act auf Lifetime vorgestellt, wo CEO Daniel S. Jaffee und Hannah Shaw über die Initiative und die Produkte sprechen werden.
- Introduction of innovative Micro Crystals formula expanding product portfolio
- National TV exposure through The Balancing Act on Lifetime
- None.
"More than 3 million cats enter shelters each year, and it can be cost prohibitive for small animal rescue organizations to care for the animals' basic needs. Necessities including food, safe housing, and cat litter are critical to their care, so we plan to triple our donation in April. Our "Love That Lasts" program reduces a resource burden on animal shelters by helping with basic needs so they can focus on finding cats a forever home," said Lisa Mak, Vice President of Marketing, Consumer Packaged Goods at Oil-Dri Corporation of America.
Lightweight litter makes lives easier for animal shelters and private pet owners alike. Cat's Pride offers a variety of innovative litters, including lightweight clumping clay and lightweight crystals, available in a variety of package types to meet the needs of every cat owner. Cat's Pride lightweight litter is lighter than traditional scoopable clay litter and provides superior long-lasting odor control.
Additionally, Cat's Pride has introduced an innovative Micro Crystals formula made with highly absorbent crystals that provide powerful instant moisture absorption and odor-blocking qualities. These crystals allow for continual urine absorption without needing to change the litter box for a month for one cat. Donations to the effort will be funded through the sale of all Cat's Pride products in April, including the new Cat's Pride Micro Crystals, Cat's Pride Lightweight Green Jugs (15lbs) and Cat's Pride Value Size Bags (24lbs) of litter.
Don't miss our President and Chief Executive Officer, Daniel S. Jaffee, and Kitten Lady, Hannah Shaw, as they discuss Cat's Pride's innovative products and the "Love that Lasts" campaign on The Balancing Act on Lifetime, airing April 7th and 15th. They'll explore the campaign's efforts to support shelters and drive donations, as well as highlight our innovative products and Litter for Good program and the positive impact it's having on cats in need.
More information on the Cat's Pride "Love That Lasts" program, including how to support the effort, can be found here: https://catspride.com/lovethatlasts.
About Oil-Dri Corporation of America
Oil-Dri Corporation of America, the maker of Cat's Pride litter, is a leading manufacturer and supplier of specialty sorbent products for the pet care, animal health and nutrition, fluids purification, agricultural ingredients, sports field, industrial and automotive markets. Oil-Dri is vertically integrated which enables the company to efficiently oversee every step of the process from research and development to supply chain to marketing and sales. With over 80 years of experience, the company continues to fulfill its mission to Create Value from Sorbent Minerals. To learn more about the company, please visit oildri.com.
About The Balancing Act
The Balancing Act® is a morning show created and produced by BrandStar that offers sensible solutions and essential information in a fun, entertaining format; providing resources to help people do life better. The Balancing Act features everything from delicious recipes, style makeovers and dream getaways to parenting tips and the latest news in health and wealth. Tune in to The Balancing Act weekdays at 7:30 a.m. (ET/PT) on Lifetime® and find all previously aired episodes on TheBalancingAct.com.
Media Contact
Lisa Mak
Vice President of Marketing, Consumer Products Division
Oil-Dri Corporation of America
(312) 706-3142
View original content:https://www.prnewswire.com/news-releases/cats-pride-sets-goal-of-donating-500-000-pounds-of-litter-to-help-animal-shelters-in-april-302413319.html
SOURCE Cat's Pride®, a brand of Oil-Dri Corporation of America
FAQ
How many pounds of cat litter will Cat's Pride donate in April 2025?
What is the duration of Cat's Pride 'Love that Lasts' campaign?
What new product has Cat's Pride (ODC) introduced in their litter line?
How will Cat's Pride fund the shelter donations in April 2025?
