Wright's Media Announces New Collaboration with Wirecutter, A New York Times Company
Wright's Media has partnered with Wirecutter, a product recommendation service owned by The New York Times Company (NYSE: NYT), to enhance content licensing efforts. This collaboration aims to amplify brand visibility for products recommended by Wirecutter through a strategic licensing approach, enabling consumers to trust and appreciate the endorsed products. Wright's Media will leverage its expertise in content licensing to support Wirecutter's mission of simplifying consumer purchasing decisions.
- Collaboration enhances Wirecutter's content licensing strategy.
- Partnership aims to amplify brand visibility and trust.
- Wright's Media brings expertise to accelerate licensing efforts.
- None.
THE WOODLANDS, Texas, Jan. 19, 2021 /PRNewswire/ -- Wright's Media, an industry-leading global content licensing agency, will collaborate with Wirecutter, a product recommendation service acquired by The New York Times Company (NYSE: NYT), as its official content licensing partner, delivering unparalleled accolade and editorial licensing to consumers.
Wirecutter's passion lies with obsessively testing and researching thousands of products every year to recommend the best of everything, saving readers time and stress in figuring out what to buy. Licensing will help amplify brands that have been recommended by Wirecutter and showcase their excellence in a way that consumers trust and appreciate.
"We are truly honored and proud to be working with such an iconic brand that serves as an innovative leader in the consumer services space," says Michelle Myers, Chief Revenue Officer of Wright's Media.
Wirecutter is changing the way consumers shop by rigorously testing and recommending products that are an indispensable part of our lives. Wright's Media will create and implement a licensing strategy that helps power that initiative by allowing brands to leverage their editorial recognition.
"We are very excited to work with an industry leader such as Wright's Media to expand our licensing efforts in exciting new ways," says Leilani Han, Business Development & Partnership Director, at Wirecutter. "We believe Wright's Media's expertise and creativity will build on and accelerate our licensing program in all categories."
About Wright's Media
Wright's Media provides content licensing solutions to businesses that drive revenues and steer brands to the forefront of this technology. Whether seeking to outsource reprints, content licensing or searching for ways to profit in-house, Wright's Media offers the right solutions. By consistently providing top-quality products such as hard-copy article reprints, content and brand licensing, E-prints, digital prints, plaques, rights and permissions, and high-tech virtual interactive prints; Wright's Media has become one of the magazine industry's most respected providers of multimedia and content management solutions.
View original content to download multimedia:http://www.prnewswire.com/news-releases/wrights-media-announces-new-collaboration-with-wirecutter-a-new-york-times-company-301211057.html
SOURCE Wright's Media
FAQ
What is the new collaboration between Wright's Media and Wirecutter?
How will Wright's Media help Wirecutter's licensing efforts?
When was the partnership between Wright's Media and Wirecutter announced?
What is Wirecutter known for?
