Alternative meat venture Next Meat's plant-based yakiniku meats to be available at the meat section of Ito Yokado; Japanese superstore
Next Meats Co., based in Tokyo, announced that their plant-based BBQ meats, NEXT Kalbi and Harami, will be available in the meat section of Ito Yokado, starting March 29, 2021. This retail introduction marks a significant shift in positioning plant-based meats alongside traditional animal products, potentially enhancing consumer interest. The company's rapid growth and expansion in Japan and beyond highlight the increasing popularity of alternative proteins, which aim to reduce the environmental impact of animal agriculture.
- First-time retail placement at Ito Yokado enhances visibility.
- Potential to increase consumer interest in plant-based meats.
- Significant growth and global expansion since its founding in 2020.
- None.
TOKYO, March 26, 2021 /PRNewswire/ -- Next Meats Co., the alternative meat venture company based in Tokyo, announced that their signature plant-based bbq meats NEXT Kalbi and Harami (short-rib and skirt steak style, respectively) will be available at the meat section of Ito Yokado; a Japanese superstore chain, starting March 29th. This is the first time the Next Meats products are going to be sold in a retail store alongside regular animal produce, giving the plant-based meats a strong positioning and remarkable opportunity to reach new customers.
Plant-based meats are becoming increasingly popular and available around the world and Japan, but most products were typically displayed in the soy products, dried foods, or preserved food sections, which undoubtedly contributed to consumers' lack of interest and association that it is a viable protein substitute.
However with a superstore chain like Ito Yokado displaying Next Meat's plant-based meats alongside animal meat, alternative proteins may finally be recognized as an equally sufficient source of protein as regular meat. Though Japan has an impressive food culture, it was quite common for travelers with vegan or vegetarian preferences to experience diet restrictions while visiting the country. But it may be safe to say a paradigm shift is coming to Japan!
Animal agriculture is one of the leading causes of global carbon emissions, but that is not widely known in Japan. Next Meats was founded to change that, and increase awareness of the climate crisis and deliver delicious beef substitutes with a taste of tradition.
Next Meats Co. is famous for their rapid growth and collaboration with Yakiniku Like, a Japanese BBQ restaurant with stores all across Japan, where Next Meat's plant based NEXT Kalbi and Harami is available. The company was founded in June of 2020 and already operates in several countries, and was listed on the American OTC Market in January of 2021.
As they strive for world expansion and move with great speed, it may not be long before you can try the NEXT products in your country!
View original content to download multimedia:http://www.prnewswire.com/news-releases/alternative-meat-venture-next-meats-plant-based-yakiniku-meats-to-be-available-at-the-meat-section-of-ito-yokado-japanese-superstore-301256552.html
SOURCE Next Meats Co., Ltd.
FAQ
What are the new plant-based products introduced by Next Meats?
When will Next Meats' products be available at Ito Yokado?
How does Next Meats aim to change consumer perceptions in Japan?
What impact does Next Meats' retail placement have on the market?
