Own a Place in Space: Realtor.com® Teams Up with Marvel Studios' "Guardians of the Galaxy Vol. 3" So Fans Can Claim Their Corner of the Cosmos

Rhea-AI Summary

Realtor.com has partnered with Marvel Studios for the release of Guardians of the Galaxy Vol. 3, providing fans with an interactive experience to explore homes inspired by the film's characters. Launching on April 26, 2023, the initiative allows users to earn fictional currency called "Units" through trivia quizzes, unlocking coordinates to fictional locations from the Marvel Cinematic Universe, including Knowhere and Morag. Users will also find curated collections of homes in the U.S. reflecting the essence of the Guardians. This initiative aligns with the film's theme of transformation and community. The promotion is purely for entertainment and does not offer real-world value.

Positive

• Partnership with Marvel Studios enhances brand visibility and engagement.
• Interactive experience designed to attract and retain user interest.
• Curated home collections may increase user traffic and platform engagement.

Negative

• The initiative does not have any direct financial impact on Realtor.com's revenue.
• Fictional nature of the experience means limited real-world applicability.

From finding a place in the galaxy to browsing out-of-this-world homes on Earth, this collaboration gives fans the ability to live the intergalactic life

SANTA CLARA, Calif., April 26, 2023 /PRNewswire/ -- Realtor.com^® is joining forces with Marvel Studios' Guardians of the Galaxy Vol. 3, in theaters May 5, to give fans a chance to explore homes inspired by the characters from the film: Star-Lord, Gamora, Rocket, Drax, Groot, Mantis and Nebula. Website users can also test their knowledge about the Guardians of the Galaxy to unlock out-of-this-universe "real estate."

Own your corner of the cosmos
Launched today at Realtor.com/Guardians, fans will be able to earn and exchange "Units", fictional intergalactic currency inspired by the film, to unlock coordinates for their very own piece of the galaxy. The given coordinates will be located across six fictional and familiar locations from the edges of the Marvel Cinematic Universe, including Knowhere, Morag and Sovereign. To acquire the "Units" needed to secure your place amongst the stars, fans can participate in Guardians of the Galaxy Vol. 3 trivia that tests their knowledge of the franchise.

"Marvel Studios fans love to blend the fictional and the real, as well as experience part of the lore, and that inspired our collaboration," said Nuno Ferreira, Realtor.com^® SVP of Brand, Executive Creative Director. "At Realtor.com^®, our mission is to help people find a home, no matter who they are or where they want to live. For Guardians of the Galaxy fans, whether that place is on the edge of space or it's a home that's totally out there but here on Earth, we've got the right place for you!"

Live the intergalactic life on Earth
In addition to unlocking coordinates from an intergalactic MCU location, which comes complete with an honorary Certificate of Title, the collaboration also showcases seven uniquely curated collections of homes across the United States — with each listing featuring a home inspired by a member of the Guardians of the Galaxy.

"In Marvel Studios' Guardians of the Galaxy Vol. 3, we find the Guardians working to transform Knowhere into a home for themselves and other misfits from all corners of the Cosmos. Our collaboration with Realtor.com^® is so much fun – we love the idea of offering fans the chance to call their own corner of the galaxy "home" and connecting our iconic characters with inspired home listings here on Earth," said Lylle Breier, Walt Disney Studios SVP Global Marketing Partnerships.

Marvel Studios' Guardians of the Galaxy Vol. 3 is in theaters on May 5, 2023.

Promotion Disclosure
The Realtor.com^® collaboration with Marvel Studios' Guardians of the Galaxy Vol. 3 is for fantasy and entertainment purposes only and is presented solely to promote Marvel Studios' Guardians of the Galaxy Vol. 3 and Realtor.com^®. Intergalactic coordinates and other homes and home listings featured as part of the experience, as well as any Units, Certificates of Title and other aspects of the experience, are entirely fictional and without value. Any answering of movie trivia questions or other participation in the experience is for adults only, is entirely voluntary, and is without anything of value being offered as part of the experience or in exchange for participation. You should participate only if your purpose is purely to have fun.

About Realtor.com^®
Realtor.com^® is an open real estate marketplace built for everyone. Realtor.com^® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com^® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com^® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com^®.

About the film
In Marvel Studios' "Guardians of the Galaxy Vol. 3" our beloved band of misfits are settling into life on Knowhere. But it isn't long before their lives are upended by the echoes of Rocket's turbulent past. Peter Quill, still reeling from the loss of Gamora, must rally his team around him on a dangerous mission to save Rocket's life—a mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them. The film stars Chris Pratt, Zoe Saldaña, Dave Bautista, Karen Gillan, Pom Klementieff, featuring Vin Diesel as Groot and Bradley Cooper as Rocket, Sean Gunn, Chukwudi Iwuji, Will Poulter and Maria Bakalova. James Gunn is the director and also wrote the screenplay. Kevin Feige produces with Louis D'Esposito, Victoria Alonso, Nikolas Korda, Sara Smith and Simon Hatt serving as executive producers. Marvel Studios' "Guardians of the Galaxy Vol. 3" opens in U.S. theaters on May 5. Rated PG-13 for intense sequences of violence and action, strong language, suggestive/drug references and thematic elements.

Media Contact
Press@realtor.com

 

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SOURCE Realtor.com

FAQ

What is the collaboration between Realtor.com and Marvel Studios about?

Realtor.com has teamed up with Marvel Studios to create an interactive experience for fans of Guardians of the Galaxy Vol. 3, where they can explore homes inspired by characters from the film.

When does Guardians of the Galaxy Vol. 3 release in theaters?

Guardians of the Galaxy Vol. 3 is set to be released in theaters on May 5, 2023.

What type of experience does Realtor.com offer in this collaboration?

The experience allows fans to earn fictional currency through trivia, unlocking coordinates to fictional locations from the Marvel Cinematic Universe.

Where can I find more information about this collaboration?

More information can be found on the dedicated page at Realtor.com/Guardians.

Is there any real-world value in the Realtor.com and Marvel collaboration?

No, the collaboration is for fantasy and entertainment purposes only, with no real-world value attached to the fictional elements.