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Yankee Candle® Debuts New "Passport to the Holidays" Collection with Festive Fragrances Inspired by Iconic Travel Destinations

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Yankee Candle, part of Newell Brands (NWL), launches two new holiday collections: Passport to the Holidays and Après Ski. The Passport collection features six fragrances inspired by global destinations, including New York, Paris, London, Sydney, North Pole, and Munich, while the Après Ski collection offers six ski lodge-themed scents. Available at YankeeCandle.com and various retailers, prices range from $12.99 for small tumblers to $30.99 for large jars. The collections are part of the brand's new 'Scent You've Been Seeking' campaign, celebrating their heritage in crafting meaningful fragrances.

Yankee Candle, parte di Newell Brands (NWL), lancia due nuove collezioni natalizie: Passport to the Holidays e Après Ski. La collezione Passport presenta sei fragranze ispirate a destinazioni globali, tra cui New York, Parigi, Londra, Sydney, Polo Nord e Monaco, mentre la collezione Après Ski offre sei profumi a tema rifugio sciistico. Disponibili su YankeeCandle.com e presso vari rivenditori, i prezzi variano da 12,99 dollari per i piccoli bicchieri a 30,99 dollari per i grandi barattoli. Le collezioni fanno parte della nuova campagna del marchio 'Scent You've Been Seeking', che celebra il loro patrimonio nella creazione di fragranze significative.

Yankee Candle, parte de Newell Brands (NWL), lanza dos nuevas colecciones navideñas: Passport to the Holidays y Après Ski. La colección Passport presenta seis fragancias inspiradas en destinos globales, incluidos Nueva York, París, Londres, Sídney, Polo Norte y Múnich, mientras que la colección Après Ski ofrece seis aromas temáticos de cabañas de esquí. Disponibles en YankeeCandle.com y varios minoristas, los precios oscilan entre 12.99 dólares para los pequeños vasos y 30.99 dólares para los frascos grandes. Las colecciones son parte de la nueva campaña del marca 'Scent You've Been Seeking', que celebra su herencia en la creación de fragancias significativas.

양키 캔들, 뉴엘 브랜드(NWL)의 일부,는 두 가지 새로운 홀리데이 컬렉션: Holiday PassportAprès Ski를 출시합니다. Passport 컬렉션은 뉴욕, 파리, 런던, 시드니, 북극, 뮌헨을 포함한 전 세계 목적지에서 영감을 받은 여섯 가지 향수를 특징으로 하며, Après Ski 컬렉션은 스키 롯지 테마의 여섯 가지 향기를 제공합니다. YankeeCandle.com 및 다양한 소매점에서 구입할 수 있으며, 가격은 소형 텀블러 12.99달러부터 대형 항아리 30.99달러까지 다양합니다. 이 컬렉션은 브랜드의 새로운 'Scent You've Been Seeking' 캠페인의 일환으로, 의미 있는 향수를 창조하는 유산을 기념하고 있습니다.

Yankee Candle, qui fait partie de Newell Brands (NWL), lance deux nouvelles collections de vacances : Passport to the Holidays et Après Ski. La collection Passport propose six fragrances inspirées de destinations mondiales telles que New York, Paris, Londres, Sydney, le Pôle Nord et Munich, tandis que la collection Après Ski offre six parfums sur le thème des chalets de ski. Disponibles sur YankeeCandle.com et chez divers détaillants, les prix varient de 12,99 $ pour les petits verres à 30,99 $ pour les grands bocaux. Les collections font partie de la nouvelle campagne de la marque 'Scent You've Been Seeking', qui célèbre son héritage dans la création de fragrances significatives.

Yankee Candle, Teil von Newell Brands (NWL), bringt zwei neue Weihnachtssammelungen heraus: Passport to the Holidays und Après Ski. Die Passport-Kollektion bietet sechs Düfte, die von globalen Reisezielen inspiriert sind, darunter New York, Paris, London, Sydney, Nordpol und München, während die Après Ski-Kollektion sechs Düfte mit einem Skihütten-Thema anbietet. Erhältlich bei YankeeCandle.com und bei verschiedenen Händlern, liegen die Preise zwischen 12,99 $ für kleine Gläser und 30,99 $ für große Behälter. Die Kollektionen sind Teil der neuen Kampagne des Unternehmens 'Scent You've Been Seeking', die ihr Erbe in der Herstellung bedeutungsvoller Düfte feiert.

Positive
  • Product line expansion with two new collections targeting holiday season sales
  • Wide distribution through major retailers including Walmart, Target, and Kohl's
  • Strategic pricing across multiple product formats to capture various market segments
Negative
  • time availability may restrict revenue potential
  • Exclusive availability of Après Ski collection limits distribution channels

Celebrate the Holiday Season with the Inviting Aromas of Fresh Apples, Caramelized Sugarcane, Ginger, and Warm Cinnamon Woods

SOUTH DEERFIELD, Mass., Oct. 28, 2024 /PRNewswire/ -- The Yankee Candle Company, Inc., part of the Newell Brands portfolio and the leader in home fragrance, is taking candle lovers on a sensory journey around the world this holiday season with its new Passport to the Holidays collection. Inspired by beloved global destinations, this six-fragrance collection allows people to experience the magic of holiday traditions from around the world, all from the comfort of their own homes.

"Yankee Candle's fragrances have become synonymous with the holiday season. Inspired by holiday traditions from around the world, the Passport to the Holidays collection brings the luxury of travel to our consumers' homes. From the sweet scents of buttery croissants to the crisp freshness of icy air, these fragrances transport people to the holiday getaways of their dreams," said Nick Virginio, Senior Director of Brand Management at Yankee Candle. "Each candle in the Passport to the Holidays collection is crafted with a premium wax blend and high-quality fragrance oils, delivering a luxurious aromatic experience that captures the magic of the holidays."

The collection features six new fragrances available for a limited time:

  • Big Apple Christmas: Tour the vibrant streets of New York City at Christmas, with scents of fresh apples, festive spices, and melted sugarcane.
  • Parisian Holiday Brunch: Step into a dreamy Parisian bakery with aromas of buttery croissants, raspberry preserves, fig, and brown sugar.
  • London Christmas Tea: Experience the charm of afternoon tea in London with warm notes of ginger, black tea, and cinnamon woods.
  • 'Tis the Sea-Sun in Sydney: Escape to Sydney's sunny beaches with scents of tropical nectars, orange blossoms, sunscreen, and sandy woods.
  • North Pole Hideaway: Enjoy the magic of the North Pole with cool, crisp notes of icy air, arctic mint, and snow powder.
  • Munich Christmas Market (Available exclusively at Yankee Candle retailers): Wander through the vibrant atmosphere of Munich's Christmas markets with aromas of crisp cookies, orange zest, star anise, and rich dark chocolate.

As a special gift to Yankee Candle fans, the brand is also unveiling a second holiday collection, Après Ski. Exclusive to Yankee Candle stores and YankeeCandle.com this holiday season, the collection captures a lineup of six new fragrances that evoke the cozy ambiance of a snowy mountaintop ski lodge. With scents inspired by crisp mountain air, fresh snowfall, and après-ski celebrations, the collection invites people to embrace the slopeside lifestyle.

The Après Ski collection includes the following new scents:

  • Holiday Winterfest: Capture the lively spirit of a ski lodge celebration with scents of sparkling citrus, fresh herbs, and pine.
  • Santa on Skis: Santa is geared up to hit the slopes, bringing with him a cozy mix of clove bud, tart berries, and vanilla.
  • Slopeside Spritz: Toast to après ski with refreshing notes of rose, grapefruit, and sparkling prosecco.
  • Vanilla Flurries: Take in the peaceful beauty of falling snow with scents of sugared vanilla crystals, sweet amber, and vetiver.
  • Summit Stargazing: Catch a glimpse of the breathtaking Northern Lights with opalescent fragrances of rainbow berries, winter tuberose, and candied violet.
  • Fresh Powder: Embrace the feeling of freshly fallen snow with aromas of icy snowdrops, winter pine, and white musk.

Both collections are part of Yankee Candle's new "Scent You've Been Seeking" campaign, which celebrates the brand's rich heritage of crafting fragrances that enhance life's most meaningful moments. Grounded in its core belief that the perfect scent should be easy to find, the campaign amplifies how fragrance can effortlessly bring joy, serenity and warmth into any space.

The Passport to the Holidays collection is available for purchase at YankeeCandle.com, Yankee Candle retail locations, and major leading retailers including Walmart, Target, Kohl's, and Meijer. The Après Ski collection is available exclusively at YankeeCandle.com and Yankee Candle stores. Prices start at $12.99 for small tumblers and $30.99 for large jars, with select fragrances available in ScentPlug® refills, wax melts, filled votives, medium pillars, 3-wick candles, and melt cups.

To explore the full range of Yankee Candle fragrances, please visit www.YankeeCandle.com and follow along on Instagram (@YankeeCandle), Facebook (@YankeeCandle) and Pinterest (@YankeeCandle).

About Yankee Candle
The Yankee Candle Company, Inc. is an American company with a unique 50-year history of creating evocative, mood-setting, and long-lasting fragrance for the home. The company offers a wide range of distinctive products, from the brand's iconic candles to home & car air fresheners, gifts and more. The Yankee Candle Company, Inc., is a wholly owned subsidiary of Newell Brands Inc. and is sold through mass and specialty retailers, online and in Yankee Candle retail stores. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe) Ltd., which has an international wholesale customer network.

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

Contacts:
Amanda Peck                                                        Arden Floom
Amanda.Peck@newellco.com                              Arden.Floom@zenogroup.com 

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SOURCE Newell Brands

FAQ

What are the prices for Yankee Candle's new holiday collections (NWL)?

Prices range from $12.99 for small tumblers to $30.99 for large jars, with various formats available including ScentPlug refills, wax melts, votives, and 3-wick candles.

Where can I buy Yankee Candle's Passport to the Holidays collection (NWL)?

The collection is available at YankeeCandle.com, Yankee Candle retail locations, and major retailers including Walmart, Target, Kohl's, and Meijer.

How many fragrances are in Yankee Candle's new holiday collections (NWL)?

There are twelve total fragrances: six in the Passport to the Holidays collection and six in the Après Ski collection.

Newell Brands Inc.

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