WoodWick® Candles introduces consciously created candle line, ReNew Collection

Rhea-AI Summary

On March 21, 2023, WoodWick Candles, part of Newell Brands (NWL), launched the ReNew collection, emphasizing sustainability and eco-friendliness. Each candle features a plant-based wax blend, is free of dyes, and boasts packaging made from 55% recycled materials. The ReNew collection includes six unique fragrances, available in medium and large sizes, priced at $16.50 and $27.50 respectively. To celebrate the launch, WoodWick pledged a $75,000 donation to One Tree Planted, supporting reforestation efforts. The candles are available at major retailers including Amazon, Kohls, and Woodwick.com.

Positive

• Launch of the ReNew collection aligns with sustainability trends, potentially attracting eco-conscious consumers.
• Partnership with One Tree Planted reinforces corporate social responsibility and environmental commitment.

Negative

• None.

Fragrance Brand commits to planting thousands of trees in partnership with One Tree Planted

SOUTH DEERFIELD, Mass., March 21, 2023 /PRNewswire/ -- WoodWick^® Candles, part of the Newell Brands portfolio and the leader in home fragrance, introduces ReNew, a collection of fragrances consciously created to help you make a thoughtful choice that reflects your discerning style.

Available now, each fragrance within the ReNew collection has been designed with sustainability at its heart and features a plant-based, soy and coconut wax blend that is free of dyes. Blending bio-based ingredients, key notes that are traceable to the source and essential oils, ReNew offers a new way to enjoy home fragrance naturally without compromising on style. Elegant and stylish, the ReNew vessels are produced using 55% post-consumer recycled glass and feature a cork lid made from responsibly sourced trees; all packaging is fully recyclable. 

The collection comprises six beautifully unique fragrances blending trending woody, floral, fruity, gourmand and aromatic notes to suit the most refined tastes. Cherry Blossom & Vanilla, Ginger & Turmeric, Lavender & Cypress, Tomato Leaf & Basil, Incense & Myrrh and Black Currant & Rose are available in Medium and Large forms.

As with every candle by WoodWick^®, the ReNew fragrances feature a wooden wick, formulated for the best burn and a softer, more subtle crackling sound.

"We are thrilled to announce the launch of our new collection, ReNew, consciously created with plant-based, sustainable ingredients and recycled materials," said Michelle Favaloro, Vice President Brand Management for Home Fragrance and Wellness at Newell Brands. "In celebration of the launch, WoodWick^® will continue its partnership with One Tree Planted, the environmental charity supporting reforestation around the world. Following an initial contribution in 2022, WoodWick^® will be renewing its commitment in 2023 with a $75,000 donation, which will help plant thousands of trees globally."

The New ReNew candles are $16.50 for medium, $27.50 for large jars, and available at Amazon, Kohls, Yankee Candle retail stores, and Woodwick.com.

For more information about the partnership, visit www.woodwick.com; to find out more about the charity's work, visit www.onetreeplanted.org

About WoodWick^® Candles 
Refined, elegant designs. Curated, sophisticated fragrances. A distinctive, soothing crackle. WoodWick^® Candles have been indulging the senses since 2006. Combining carefully selected natural materials and luxury craftmanship poured into an iconic hourglass vessel, WoodWick^® Candles feature patented Pluswick^® Innovation to share the signature crackling sound from the natural-wood wick for a unique multi-sensory experience of sound, sight, and fragrance. 

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid^®, Paper Mate^®, Sharpie^®, Dymo^®, EXPO^®, Parker^®, Elmer's^®, Coleman^®, Marmot^®, Oster^®, Sunbeam^®, FoodSaver^®, Mr. Coffee^®, Rubbermaid Commercial Products^®, Graco^®, Baby Jogger^®, NUK^®, Calphalon^®, Contigo^®, First Alert^®, Mapa^®, Spontex^® and Yankee Candle^®. Newell Brands is committed to enhancing the lives of consumers around the world with planet friendly, innovative and attractive products that create moments of joy and provide peace of mind.

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SOURCE Newell Brands

FAQ

What is the ReNew collection by Newell Brands (NWL)?

The ReNew collection by Newell Brands (NWL) features sustainably made candles with plant-based wax and recycled packaging.

How much is the ReNew candle collection from WoodWick?

The ReNew candles are priced at $16.50 for medium jars and $27.50 for large jars.

What donation did WoodWick make to One Tree Planted in 2023?

WoodWick made a $75,000 donation to One Tree Planted in 2023 to support global reforestation efforts.

Where can I buy WoodWick's ReNew candles?

WoodWick's ReNew candles are available at retailers like Amazon, Kohls, and Woodwick.com.