NUK® Launches Its First Sustainable Baby Care Collection, NUK For Nature™

Rhea-AI Summary

Newell Brands has announced the launch of its first sustainable baby care collection, NUK For Nature, designed to meet the rising demand for eco-friendly products among parents. This collection includes pacifiers, cups, plates, bowls, and utensils, all packaged in 100% recycled materials and featuring instructions for sustainable disposal. The products utilize green energy and plant-based plastics, reinforcing the company’s commitment to sustainability. The collection is currently available at Target and will be expanded to additional retailers later in 2022.

Positive

• Launch of NUK For Nature collection addresses demand for sustainable baby products.
• All products use recycled packaging and renewable energy in manufacturing.
• Products feature a variety of natural aesthetics appealing to consumers.

Negative

• The collection's initial availability is limited to Target, with broader distribution not occurring until later in 2022.

Baby Care Provider Introduces Sustainable Feeding Collection Inspired by Parents' Growing Desire for More Sustainable Baby Care Solutions

ATLANTA, March 22, 2022 /PRNewswire/ -- With 70 years of experience in providing the highest quality baby care and feeding products, NUK® announces today the launch of its first ever sustainable collection, NUK For Nature™, which consists of pacifiers, cups, plates, bowls and baby utensils. Inspired by parents' growing desire for more sustainable baby care solutions, all NUK For Nature Collection products use recycled and recyclable packaging and include instructions from How2Recycle® on how to dispose of it in a sustainable way.

The paperboard packaging for the pacifiers, cups, plates, and bowls is made from 100% recycled fibers.  Additionally, the orthodontic pacifiers include a reusable pacifier storage case and are made using green electricity from renewable sources as part of NUK's 2012 commitment to keeping energy consumption as low as possible with a standardized energy management system. The NUK Pretensil™ set features recyclable paperboard packaging.

"At NUK, we believe that big changes start with small steps, which is why we've focused our efforts on developing a sustainable feeding collection, NUK For Nature," said Antoine Forbin, President, Baby Care at Newell Brands. "We've designed an entire collection to offer parents a more sustainable line of products without any trade-offs to quality. We are proud to be doing our part in designing a better future for our little ones and their planet."

Featuring a simple, natural aesthetic, the NUK For Nature Collection consists of seven new products each of which comes in several nature derived colors and organic aesthetics to match moms' overall style:

• Orthodontic Pacifiers, 2-pack (MSRP: $6.99): Naturally shaped to soothe just like mom, these pacifiers are made with plant-based plastic from 100% renewable sources, whose origin is independently certified.*
• COMFY™ Silicone Pacifiers, 2-pack (MSRP: $5.99): Designed with soft comfort and a perfect fit, this product offers an elevated look at accessible price points.
• Everlast Cups Hard Spout (MSRP: $8.49): These cups are 100% leak-proof and feature an extra-durable design.
• Everlast Cups with Weighted Straw (MSRP: $8.49): These cups are 100% leak-proof, extra-durable and include a weighted straw to drink from any angle.
• Suction Plate + Lid (MSRP: $6.99): Strong suction keeps plates in place and includes lids for easy storage while on-the-go.
• Suction Bowls + Lids, 2-pack (MSRP: $8.29): Each bowl features deep curves to help babies get more food onto their spoons as they scoop against the sides.
• Pretensil™ Training Set (MSRP: $5.99): Offers a small, easy-grip handle for a baby's natural grasp to support independent feeding.

The NUK For Nature Collection is now available for purchase in-store and online at Target. The collection's availability will expand to additional retailers later in 2022.

For more details on the NUK For Nature Collection and NUK's sustainability efforts, visit www.nuk-usa.com and follow @nukusababy on Instagram.

*Rigid pacifier components made with natural raw materials certified according to ISCC mass-balance requirements.

About NUK
NUK® designs and develops superior products that enhance your child's overall development. For 70 years, NUK® has been making the highest quality baby care and feeding products that are innovative and scientifically-proven to support safe and healthy development. NUK is owned by Newell Brands, a leading global consumer goods company.

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands enhance and brighten consumers lives at home and outside by creating moments of joy, building confidence and providing peace of mind.

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.   

View original content to download multimedia:https://www.prnewswire.com/news-releases/nuk-launches-its-first-sustainable-baby-care-collection-nuk-for-nature-301507381.html

SOURCE Newell Brands

FAQ

What is the NUK For Nature collection launched by Newell Brands?

The NUK For Nature collection is Newell Brands' first sustainable baby care product line, including pacifiers, cups, plates, and utensils made from recycled materials.

When was the NUK For Nature collection launched?

The NUK For Nature collection was launched on March 22, 2022.

Where can I buy products from the NUK For Nature collection?

NUK For Nature products are available for purchase in-store and online at Target.

What materials are used in the NUK For Nature collection?

The NUK For Nature collection uses 100% recycled packaging and plant-based plastics made from renewable sources.

What are the prices of products in the NUK For Nature collection?

Prices for the NUK For Nature collection range from $5.99 for pacifiers to $8.49 for cups.