Graco® Introduces Groundbreaking SmartSense™ Soothing Bassinet and SmartSense™ Soothing Swing with Patented Technology
Graco has announced the launch of its new SmartSense™ Soothing Bassinet and SmartSense™ Soothing Swing, featuring advanced technology that detects and responds to a baby's cries. These products offer over 1,000 soothing combinations, including gentle motions, vibrations, white noise, and calming music. They are designed to provide comfort and convenience for first-time parents and growing families. Available for pre-order on Amazon and widely available from June 1, the SmartSense™ Soothing Swing is priced at $299.99, and the SmartSense™ Soothing Bassinet at $399.99. Graco continues its 65-year legacy of innovative baby products with these new offerings.
- Graco introduces innovative SmartSense™ technology that responds automatically to baby's cries.
- Products offer over 1,000 soothing combinations, enhancing comfort and convenience.
- Availability starts June 1, with pre-orders on Amazon.
- The SmartSense™ Soothing Bassinet and SmartSense™ Soothing Swing priced at $399.99 and $299.99 respectively.
- Graco leverages its 65-year history of innovation in baby products.
- High price point might limit accessibility for some consumers.
- Reliance on technology could raise concerns about long-term durability and maintenance.
Insights
Graco's introduction of the SmartSense™ Soothing Bassinet and Swing is a notable advancement in baby gear technology. These products leverage patented technology designed to detect and respond to a baby's cries, providing a more immediate and effective soothing response. This tech-driven approach sets Graco apart from traditional baby soothing products, which generally rely on manual settings and adjustments.
The adoption of Bluetooth® wireless technology for streaming songs and sounds adds a layer of customization and convenience for parents. This integration of smart technology into everyday baby products reflects a broader trend in the consumer goods industry, where the Internet of Things (IoT) is increasingly becoming a standard. For retail investors, this indicates a forward-thinking approach from Graco and potentially positions them as a leader in tech-enhanced baby products.
Overall, this innovation could lead to increased brand loyalty and higher demand, particularly among tech-savvy, first-time parents who value modern solutions to parenting challenges.
From a market perspective, Graco's SmartSense™ line taps into a specific segment of the baby products market that prioritizes advanced features and convenience. The MSRP of
Additionally, the launch timing aligns well with the market dynamics. The products are available for pre-order, which can help gauge consumer interest and manage inventory levels better. The widespread availability starting June 1 coincides with the summer season, a peak time for baby product sales. This strategic timing can potentially boost initial sales figures and contribute positively to the company’s quarterly performance.
For retail investors, the success of these products in the market could signal strong revenue growth and a solid market position for Graco within the Newell Brands portfolio.
The leading baby gear brand expands its offerings with an innovative swing and bassinet, now equipped with cutting-edge technology that automatically detects and responds to baby's cries
"Graco has been at the forefront of innovation in baby products for over 65 years. From inventing essential soothing items like the first baby swing, which was inspired by watching a mom soothe her baby, we understand that parents need thoughtful designs that help provide peace of mind," said Kerry Strzelecki, Vice President of Brand Management at Graco. "Our latest innovations, the SmartSense™ Soothing Bassinet and SmartSense™ Soothing Swing, exemplify our unwavering dedication to helping caregivers. With baby at the heart of their design, these products offer enhanced comfort and convenience for families everywhere."
With the new SmartSense™ Soothing line from Graco, the future of soothing is here – families can go from cries to comfort and savor more tranquil and joyous moments together. Key features include:
- The bassinet detects and responds to baby's cries in seconds with gradual soothing combinations to lull baby back to sleep.
- Features thousands of soothing combinations including gentle motions, soft vibrations, multiple speeds, white noise and calming music, to help create an immersive sleep environment for baby.
- Parents can stream songs and sounds via Bluetooth® wireless technology.
- Airy, breathable mesh sides and a firm, flat mattress help create a safe sleep space for baby.
- Cozy mattress features organic cotton fabrics and includes a mattress sheet made with
100% organic cotton.
- The swing starts soothing baby in seconds by responding to cries with thousands of combinations of motion, songs, sounds and vibrations.
- Features four unique motions (rock, glide, swing and sway) that help soothe baby the same way parents do.
- Includes cozy body support made with organic fabrics to keep baby comfortably snug.
- Three recline positions allow parents to customize the swing for baby's comfort.
- A 5-point harness keeps baby comfy and secure while in swing and a toy bar adds additional interest for curious hands and eyes.
The SmartSense™ Soothing Swing (MSRP:
For more information about Graco and the new SmartSense™ Soothing Bassinet and SmartSense™ Soothing Swing, please visit www.gracobaby.com and follow along on social at: @graco on Instagram and Facebook, and @gracochildrensproducts on TikTok.
About Graco
Graco is one of the most recognized children's products brands that provides innovative and reliable solutions to help parents make smart choices while taking care of their little ones. For more than 65 years, Graco has built high quality products that parents can trust, including car seats, strollers, travel systems, swings, highchairs, playards and nursery care essentials. Graco is part of Newell Brands Inc., a leading global consumer products company, with its products available globally through a variety of retail partners.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
*Based on 2024 Baby Gear Brand Health Tracker Data
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SOURCE Newell Brands
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