Elmer's® Expands Squishies Collection to Include Glow in the Dark Offering, Just in Time for the Holiday Season
- Elmer's® expands its Squishies collection with a new Glow in the Dark offering, providing kids with new ways to play and stretch their imaginations. The Glow in the Dark Squishies come with 80 mystery characters, including 12 rare ones, that kids can create and collect. The Squishies can be customized with Elmer's Secret Solution and glow in the dark glue pens. Kids can purchase a two-pack of Glow in the Dark Squishies starting at $14.99 from Amazon and Walmart.
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Give the Gift of Creativity with New Elmer's® Glow in the Dark Squishies!
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9011058-elmers-glow-in-the-dark-squishies/
When mixing Elmer's Secret Solution with various colors and glow in the dark glue pens, there is even more customization options and room for imagination for kids to create their characters in 60 minutes. Using the included UV light, kids will be able to super charge their Glow in the Dark Squishies, bringing new ways for them to play with the 80 mystery characters, including 12 rare ones that they can create and collect. Kids can play and swap their creations with friends as they aim to gather all the characters for the ultimate adventure.
"After seeing the excitement kids had for Elmer's Squishies, we decided to expand the collection to offer kids a glow in the dark option, providing new and exciting ways to stretch their imaginations and encourage productive play," said Gina Lazaro, Vice President, Brand Management, Learning & Development at Newell Brands. "Whether kids are playing by themselves or with friends, Glow in the Dark Squishies are an engaging way for kids to channel their creative minds, with even more ways to play to come in 2024."
Kids can extend their interactive play with Glow in the Dark Squishies into the digital world, by heading to Squishtopia.com, where they can explore, play games, discover more about the characters they've created in real life and expand and track their collections digitally.
Elmer's Glow in the Dark Squishies can be purchased at Amazon and Walmart starting at
About Elmer's®
Elmer's® Products, Inc., has been providing creative adhesive solutions that support success and turn ideas into reality. By continuing to develop innovative new products, Elmer's® has become the trusted brand when it comes to fueling creativity and providing outstanding product performance in the classroom, at home and at the craft table. Elmer's® inspires people to create, build and learn for life. For more information, visit www.elmers.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
Laura McLeod
+1 (404) 538-1305
laura.mcleod@newellco.com
Haneen Kawasmeh
+1 (773) 302-9673
haneen.kawasmeh@zenogroup.com
View original content:https://www.prnewswire.com/news-releases/elmers-expands-squishies-collection-to-include-glow-in-the-dark-offering-just-in-time-for-the-holiday-season-301949920.html
SOURCE Newell Brands
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