Leading Sustainable Asphalt Producer SteelPhalt™ Unveils New Brand Identity
SteelPhalt, a division of Harsco Environmental and sustainable asphalt solutions leader, has unveiled a new brand identity reflecting its commitment to sustainability and low-carbon products. The company's updated logo features a dual-arrow icon symbolizing the transformation of steel slag into sustainable asphalt. With a 60-year history in recycling and high-performance asphalt production, SteelPhalt plans to expand its operations to Bilbao, Spain. The company's process reduces the need for quarried aggregate while providing a sustainable waste solution for steelmakers. The rebranding aligns with their corporate membership in the Sheffield & Rotherham Wildlife Trust.
SteelPhalt, una divisione di Harsco Environmental e leader nelle soluzioni di asfalto sostenibile, ha svelato una nuova identità di marca che riflette il suo impegno per la sostenibilità e i prodotti a basse emissioni di carbonio. Il logo aggiornato dell'azienda presenta un'icona a doppia freccia che simboleggia la trasformazione della scoria d'acciaio in asfalto sostenibile. Con una storia di 60 anni nel riciclaggio e nella produzione di asfalto ad alte prestazioni, SteelPhalt prevede di espandere le proprie operazioni a Bilbao, in Spagna. Il processo dell'azienda riduce la necessità di aggregati estratti da cave, fornendo al contempo una soluzione di gestione dei rifiuti sostenibile per i produttori di acciaio. Il rebranding è in linea con la loro adesione aziendale al Sheffield & Rotherham Wildlife Trust.
SteelPhalt, una división de Harsco Environmental y líder en soluciones de asfalto sostenible, ha presentado una nueva identidad de marca que refleja su compromiso con la sostenibilidad y los productos de bajo carbono. El logo actualizado de la empresa presenta un ícono de doble flecha que simboliza la transformación de la escoria de acero en asfalto sostenible. Con una historia de 60 años en reciclaje y producción de asfalto de alto rendimiento, SteelPhalt planea expandir sus operaciones a Bilbao, España. El proceso de la empresa reduce la necesidad de áridos extraídos de canteras, proporcionando a su vez una solución de gestión de residuos sostenible para los productores de acero. El cambio de marca está alineado con su membresía corporativa en el Sheffield & Rotherham Wildlife Trust.
SteelPhalt는 Harsco Environmental의 한 부서로서 지속 가능한 아스팔트 솔루션의 선두주자로, 지속 가능성과 저탄소 제품에 대한 의지를 반영한 새로운 브랜드 아이덴티티를 공개했습니다. 회사의 업데이트된 로고는 강철 슬래그를 지속 가능한 아스팔트로 변환하는 것을 상징하는 이중 화살표 아이콘을 특징으로 합니다. 60년의 재활용 및 고성능 아스팔트 생산 역사를 가진 SteelPhalt는 스페인 빌바오로의 사업 확장을 계획하고 있습니다. 회사의 과정은 채석장에서 채굴된 골재의 필요성을 줄이는 동시에 강철 제조업체를 위한 지속 가능한 폐기물 솔루션을 제공합니다. 리브랜딩은 Sheffield & Rotherham Wildlife Trust의 기업 멤버십과 일치합니다.
SteelPhalt, une division de Harsco Environmental et leader des solutions d'asphalte durable, a dévoilé une nouvelle identité de marque reflétant son engagement envers la durabilité et les produits à faibles émissions de carbone. Le logo actualisé de l'entreprise présente une icône à double flèche symbolisant la transformation de la laitier d'acier en asphalte durable. Fort de 60 ans d'expérience dans le recyclage et la production d'asphalte haute performance, SteelPhalt prévoit d'étendre ses opérations à Bilbao, en Espagne. Le processus de l'entreprise réduit le besoin d'agrégats extraits de carrières tout en offrant une solution de gestion des déchets durable pour les sidérurgistes. Le changement de marque est en accord avec leur adhésion au Sheffield & Rotherham Wildlife Trust.
SteelPhalt, eine Division von Harsco Environmental und führend im Bereich nachhaltiger Asphaltlösungen, hat eine neue Markenidentität vorgestellt, die ihr Engagement für Nachhaltigkeit und kohlenstoffarme Produkte widerspiegelt. Das aktualisierte Logo des Unternehmens zeigt ein Doppel-Pfeilsymbol, das die Umwandlung von Stahl-Schlacke in nachhaltigen Asphalt symbolisiert. Mit einer 60-jährigen Geschichte im Bereich Recycling und der Herstellung von Hochleistungsasphalt plant SteelPhalt, seine Aktivitäten auf Bilbao, Spanien, auszudehnen. Der Prozess des Unternehmens reduziert die Notwendigkeit, Rohstoffe aus Steinbrüchen zu gewinnen, und bietet gleichzeitig eine nachhaltige Abfalllösung für Stahlhersteller. Das Rebranding steht im Einklang mit ihrer Unternehmensmitgliedschaft im Sheffield & Rotherham Wildlife Trust.
- Plans for geographical expansion into Bilbao, Spain
- Established market position with 60-year operational history
- Sustainable business model converting industrial waste into valuable products
- None.
- Rebrand captures SteelPhalt’s™ sustainability focus, building on proud 60-year history
- Aligns with Harsco Environmental’s and Enviri’s focus on innovative customer solutions
ROTHERHAM, United Kingdom, Nov. 26, 2024 (GLOBE NEWSWIRE) -- SteelPhalt™, a division of Harsco Environmental and a global leader in sustainable asphalt solutions, today unveiled a new brand identity that reflects its continuous commitment to sustainability through providing low-carbon products. SteelPhalt has been a pioneer in recycling and high-performance asphalt production since the 1960s and continues its legacy as a leader in sustainable asphalt solutions.
SteelPhalt’s new brand identity consists of a reimagined logo featuring a dual-arrow icon to capture the mission of turning steel slag, a co-product of steelmaking, into a sustainable product. SteelPhalt’s steel slag aggregate reduces the need for quarried aggregate while offering a sustainable waste solution to steelmakers. SteelPhalt’s website and delivery vehicles champion the new brand. The refreshed brand also signifies that SteelPhalt is poised for growth as it continually looks for opportunities to service new markets and geographies, including plans for expansion in the city of Bilbao in Spain.
“We are thrilled to lead the way in sustainable roadmaking solutions,” said Martin Gray, director of Harsco Environmental’s ecoproducts™ Europe division. “SteelPhalt has a long-standing reputation for its innovative use of recycled materials in high-performance asphalt, which our new brand identity captures.”
SteelPhalt has long embraced sustainability within its communities. Its new, environmentally-focused brand identity aligns with its corporate membership with Sheffield & Rotherham Wildlife Trust, a charity in the United Kingdom that collaborates with the local community to safeguard and enhance the environment, creating a better future for wildlife, people and green spaces.
About SteelPhalt
SteelPhalt, a division of Harsco Environmental, has been making roads more sustainable by developing and manufacturing high-performance asphalt products for roadmaking in the United Kingdom, since the 1960s. Based in Rotherham, South Yorkshire, SteelPhalt is ideally located to source slag cost-effectively from the surrounding steel industry to sustainably produce asphalt that minimizes the use of virgin and mined aggregate. With a reputation for first-class products matched by a commitment to innovation and sustainability, SteelPhalt works in partnership with councils, local authorities and contractors to deliver durable roads for a sustainable world. Visit steelphalt.com to learn more.
About Enviri
Enviri is transforming the world to green, as a trusted global leader in providing a broad range of environmental services and related innovative solutions. The company serves a diverse customer base by offering critical recycle and reuse solutions for their waste streams, enabling customers to address their most complex environmental challenges and to achieve their sustainability goals. Enviri is based in Philadelphia, Pennsylvania and operates in more than 150 locations in over 30 countries. Additional information can be found at www.enviri.com.
| Investor Contact David Martin +1.267.946.1407 dmartin@enviri.com | Media Contact Karen Tognarelli +1.717.480.6145 ktognarelli@enviri.com |
A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/85cdc22b-c483-46df-b78f-382dfaf42966
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