Nuvei and Visa Join Forces to Launch Crypto-Friendly Debit Cards
Nuvei (Nasdaq: NVEI) is launching branded Visa debit cards for its partners in the European Economic Area and the UK through its subsidiary Simplex. This initiative follows a partnership with Visa and aims to optimize crypto transactions. The cards will allow users to seamlessly spend crypto earnings anywhere Visa is accepted, enhancing the fiat-to-crypto process. CEO Philip Fayer emphasized the cards' significance in bridging traditional finance and crypto. The initiative encourages increased adoption of cryptocurrency, benefiting merchants and consumers alike.
- Launch of branded Visa debit cards for partners enhancing crypto spending.
- Streamlines the fiat-to-crypto transaction process.
- Expected to increase cryptocurrency adoption among users.
- Supports Nuvei's position as a leader in integrating crypto with traditional finance.
- None.
MONTREAL, Dec. 13, 2021 (GLOBE NEWSWIRE) -- Nuvei Corporation (Nasdaq: NVEI) (TSX: NVEI), through its subsidiary Simplex, is rolling out branded Visa debit cards to its partners across the European Economic Area and United Kingdom, following a partnership with Visa.
Having already provided crypto-friendly debit cards to blockchain finance ecosystem COTI in recent months, Nuvei via its Simplex brand, continues to make use of its Visa Principal Membership and EMI license to provide partner firms with an easy way to spend crypto anywhere Visa is accepted.
In combination with Nuvei’s Simplex Banking, the new cards simplify the fiat-to-crypto on-ramp and off-ramp process, creating a unified way for individuals to utilize and spend the funds from their crypto sales.
Nuvei’s Chair and CEO, Philip Fayer described the rollout of the cards as an important development for the firm’s partners and their customers. “The branded Visa debit card is a huge asset to our partners and their users, enabling the immediate and seamless spending of crypto earnings,” he said, “With this program, Visa has played a vital role in expanding the crypto ecosystem by closing the gap between traditional finance and crypto.”
Nikola Plecas, Director, Crypto Solutions, Europe, Visa, said: “Awareness of cryptocurrencies has increasing significantly amongst consumers across Europe, resulting in increased adoption as more people look to access crypto. We are excited to be part of this, and by deepening our relationship with Nuvei further, we are delighted to provide consumers with a simple and secure way to spend their crypto.”
The first batch of cards were delivered to COTI in September, enabling the latter to launch crypto bank accounts and COTI-branded Visa debit cards. Partnering with Nuvei, merchants on COTI’s blockchain finance network stand to benefit from increased adoption as a result of being able to accept cryptocurrency as a payment option.
For the customers of Nuvei’s partners, the use of the debit card allows them to sell their crypto holdings at the click of a button, while being able to spend the resultant funds instantly anywhere that Visa is accepted. Using the branded cards, customers effectively gain the same spending power with their crypto holdings as they would with traditional currencies.
The Nuvei-Visa collaboration stands to optimize cryptocurrency and digital asset payments by offering clients a way to close the fiat-to-crypto-to-fiat loop, a process that previously depended on the cooperation of the legacy banking system.
Nuvei’s CEO of Simplex, Nimrod Lehavi, said the branded Visa cards were tailor-made for the cryptocurrency space by meeting global standards of compliance.
“Thanks to Visa, we have created a straightforward and simple program that is tailored to the crypto industry in terms of compliance, risk, time-to-market and costs,” he said. “Our Visa card program has already seen huge success across Europe and in the UK.”
About Nuvei
We are Nuvei (Nasdaq: NVEI) (TSX: NVEI) the global payment technology partner of thriving brands. We provide the intelligence and technology businesses need to succeed locally and globally, through one integration – propelling them further, faster. Uniting payment technology and consulting, we help businesses remove payment barriers, optimize operating costs and increase acceptance rates. Our proprietary platform provides seamless pay-in and payout capabilities, connecting merchants with their customers in over 200 markets worldwide, with local acquiring in 45 markets. With support for over 500 local and alternative payment methods, nearly 150 currencies and 40 cryptocurrencies, merchants can capture every payment opportunity that comes their way. Our purpose is to make our world a local marketplace.
For more information, visit www.nuvei.com.
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