Fast Company Names Nu the Most Innovative Company in the World in Finance and Personal Finance
Nubank (NU) has been named the #1 Most Innovative Company in Finance and Personal Finance by Fast Company, ranking third overall globally. This marks the fifth time Nu has made the prestigious World's Most Innovative Companies list, advancing 19 positions from last year.
The recognition highlights Nu's transformation of financial services, particularly its initiative enabling young adults from age 10 to manage their finances. The platform offers under-18s accounts, debit cards, and 'Caixinhas' (Money Boxes) for savings with high yields. Data shows 27% of under-18 customers use Caixinhas for savings, with 81% making multiple deposits.
Notable innovations include the shared balance feature for Ultravioleta customers within Family Space, facilitating group expense management, and the launch of NuCel mobile phone service in 2024. The company was previously recognized for security features like Street Mode, 'I was robbed,' and Protected Hello.
Nubank (NU) è stata nominata la #1 Azienda più Innovativa nel settore Finanza e Finanza Personale da Fast Company, classificandosi terza a livello globale. Questo segna la quinta volta che Nu entra nella prestigiosa lista delle Aziende più Innovative del Mondo, avanzando di 19 posizioni rispetto all'anno scorso.
Il riconoscimento sottolinea la trasformazione dei servizi finanziari da parte di Nu, in particolare la sua iniziativa che consente ai giovani adulti a partire dai 10 anni di gestire le proprie finanze. La piattaforma offre conti, carte di debito e 'Caixinhas' (Scatole di Risparmio) per i minori di 18 anni, con rendimenti elevati. I dati mostrano che il 27% dei clienti sotto i 18 anni utilizza le Caixinhas per risparmiare, con l'81% che effettua più depositi.
Tra le innovazioni degne di nota ci sono la funzione di saldo condiviso per i clienti Ultravioleta all'interno dello Spazio Familiare, che facilita la gestione delle spese di gruppo, e il lancio del servizio di telefonia mobile NuCel nel 2024. L'azienda è stata precedentemente riconosciuta per funzionalità di sicurezza come la Modalità Strada, 'Sono stato derubato' e il Saluto Protetto.
Nubank (NU) ha sido nombrada la #1 Empresa Más Innovadora en Finanzas y Finanzas Personales por Fast Company, ocupando el tercer lugar a nivel global. Esta es la quinta vez que Nu aparece en la prestigiosa lista de las Empresas Más Innovadoras del Mundo, avanzando 19 posiciones desde el año pasado.
El reconocimiento destaca la transformación de los servicios financieros por parte de Nu, especialmente su iniciativa que permite a los jóvenes a partir de los 10 años gestionar sus finanzas. La plataforma ofrece cuentas, tarjetas de débito y 'Caixinhas' (Cajas de Ahorro) para menores de 18 años, con altos rendimientos. Los datos muestran que el 27% de los clientes menores de 18 años utilizan las Caixinhas para ahorrar, con el 81% realizando múltiples depósitos.
Entre las innovaciones notables se incluyen la función de saldo compartido para clientes Ultravioleta dentro del Espacio Familiar, facilitando la gestión de gastos grupales, y el lanzamiento del servicio de telefonía móvil NuCel en 2024. La empresa fue reconocida anteriormente por características de seguridad como el Modo Calle, 'Fui robado' y el Saludo Protegido.
누뱅크 (NU)는 패스트 컴퍼니(Fast Company)가 선정한 금융 및 개인 금융 분야에서 가장 혁신적인 회사 1위로 선정되었으며, 전 세계적으로 3위를 차지했습니다. 이는 누가 세계에서 가장 혁신적인 회사 목록에 오른 다섯 번째로, 작년보다 19위 상승한 것입니다.
이 인정은 누가 금융 서비스를 혁신하고 있다는 것을 강조하며, 특히 10세 이상의 젊은 성인이 자신의 재정을 관리할 수 있도록 하는 이니셔티브를 주목합니다. 이 플랫폼은 18세 미만에게 계좌, 직불 카드 및 높은 수익을 제공하는 '카이신하스'(돈 상자)를 제공합니다. 데이터에 따르면 18세 미만 고객의 27%가 카이신하스를 사용하여 저축하고 있으며, 81%가 여러 번의 입금을 하고 있습니다.
주목할 만한 혁신으로는 가족 공간 내 울트라비올레타 고객을 위한 공유 잔액 기능이 있어 그룹 비용 관리를 용이하게 하며, 2024년에 출시될 NuCel 모바일 서비스가 있습니다. 이 회사는 이전에 거리 모드, '나는 강도를 당했다', 보호된 인사와 같은 보안 기능으로 인정받았습니다.
Nubank (NU) a été désignée comme la #1 Entreprise la Plus Innovante dans le secteur de la Finance et de la Finance Personnelle par Fast Company, se classant troisième au niveau mondial. C'est la cinquième fois que Nu figure sur la prestigieuse liste des Entreprises les Plus Innovantes au Monde, progressant de 19 places par rapport à l'année précédente.
Cette reconnaissance met en lumière la transformation des services financiers par Nu, en particulier son initiative permettant aux jeunes adultes à partir de 10 ans de gérer leurs finances. La plateforme propose des comptes, des cartes de débit et des 'Caixinhas' (Boîtes à Épargne) pour les moins de 18 ans, avec des rendements élevés. Les données montrent que 27 % des clients de moins de 18 ans utilisent les Caixinhas pour épargner, avec 81 % effectuant plusieurs dépôts.
Parmi les innovations notables figurent la fonction de solde partagé pour les clients Ultravioleta dans l'Espace Familial, facilitant la gestion des dépenses de groupe, et le lancement du service de téléphonie mobile NuCel en 2024. L'entreprise a été précédemment reconnue pour des fonctionnalités de sécurité telles que le Mode Rue, 'J'ai été volé' et le Bonjour Protégé.
Nubank (NU) wurde von Fast Company als das innovativste Unternehmen im Finanz- und persönlichen Finanzbereich ausgezeichnet und belegt weltweit den dritten Platz. Dies ist das fünfte Mal, dass Nu in die prestigeträchtige Liste der innovativsten Unternehmen der Welt aufgenommen wurde und sich um 19 Plätze im Vergleich zum Vorjahr verbessert hat.
Die Anerkennung hebt Nus Transformation der Finanzdienstleistungen hervor, insbesondere die Initiative, die es jungen Erwachsenen ab 10 Jahren ermöglicht, ihre Finanzen zu verwalten. Die Plattform bietet Konten, Debitkarten und 'Caixinhas' (Sparboxen) für unter 18-Jährige mit hohen Renditen an. Daten zeigen, dass 27 % der unter 18-Jährigen die Caixinhas zum Sparen nutzen, wobei 81 % mehrere Einzahlungen tätigen.
Bemerkenswerte Innovationen umfassen die gemeinsame Saldenfunktion für Ultravioleta-Kunden im Familienraum, die die Verwaltung von Gruppenausgaben erleichtert, sowie die Einführung des NuCel-Mobilfunkdienstes im Jahr 2024. Das Unternehmen wurde zuvor für Sicherheitsfunktionen wie den Straßenmodus, 'Ich wurde ausgeraubt' und geschützte Begrüßungen ausgezeichnet.
- Ranked #1 in Finance category and #3 overall in Fast Company's Most Innovative Companies list
- Strong adoption of youth savings feature with 27% under-18 customers using Caixinhas
- Successful expansion into new revenue streams with NuCel mobile service launch
- High customer engagement shown by 81% of young users making multiple deposits
- None.
Third in the overall global ranking, this is the fifth time Nu makes the list
SÃO PAULO--(BUSINESS WIRE)-- Nubank, one of the largest digital financial services platforms in the world, was included for the fifth time in Fast Company’s prestigious World’s Most Innovative Companies list. Nu is #1 in the Finance and Personal Finance category and 3rd place in the overall ranking, gaining 19 positions from last year. The annual list recognizes businesses at the forefront of their industries, driving innovative solutions and shaping the future.
"At Nu, we have always tied innovation to impact and purpose. We anticipate customers' needs to create solutions that simplify their lives and help them make better decisions. We are proud to have sparked a revolution in financial services that has created a new standard in
This year, Fast Company highlights how Nubank is transforming financial services, empowering young adults to take control of their finances from as early as 10 years old. At Nu, under-18s are able to have an account, their own debit card, and create "Caixinhas" (Money Boxes) to save and make their money grow, with high yields that compound over time. The magazine recognized the notable innovation of the under-18 new features, centered around teenagers’ autonomy coupled with parents’ insight and oversight into their kids’ financial lives.
"Our products for under-18 aim to foster financial education, combining autonomy for the young, while giving parents the necessary tools to gain oversight and insight for constructive financial conversations. This approach has yielded encouraging results:
Among the features mentioned is the shared balance for Ultravioleta customers. The tool was developed to assist in the payment and management of shared accounts within the Family Space (Espaço Família), bringing more efficiency to splitting expenses. This allows customers to use the shared balance to make deposits, payments, and transfers, such as electricity bills, groceries, and any other group needs. NuCel, Nubank's mobile phone service, is also mentioned as an innovative launch from 2024.
This is the fifth time that Nu has been ranked on Fast Company's lists, thanks to prioritizing financial solutions while developing features based on customers’ needs and suggestions. Last year, Nu was recognized for its innovative security features, such as Modo Rua (Street Mode, in English), Me Roubaram (I was robbed, in English), and Alô Protegido.
About the list
Fast Company’s World’s Most Innovative Companies list showcases organizations that are transforming their respective industries and reshaping the business landscape. The comprehensive list recognized 609 companies across 58 sectors and regions, ranging from early-stage startups to renowned global enterprises
“Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future,” said Fast Company editor-in-chief Brendan Vaughan. “This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them, and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward.”
About Nu
Nu is one of the largest digital financial services platforms in the world, serving over 114 million customers across
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Press inquiries: press@nubank.com.br
Source: Nubank
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