NetEase Cloud Music Named No.1 Platform in China for Japanese Music

Rhea-AI Summary

NetEase Cloud Music has been recognized as China's leading platform for Japanese music, according to a report by Small Antlers Think Tank. The study, involving 100,000 respondents, highlighted the platform's copyright management, strong social community, and effective personalized recommendations as key factors driving its popularity. Notable successes include RADWIMPS' record sales of over 200,000 copies of their digital album and Takuya Kimura’s album surpassing sales on competing platforms. With over 800 million registered users, NetEase Cloud Music continues to expand its music library and user engagement.

Positive

• Recognized as China's top platform for Japanese music, based on a survey of 100,000 respondents.
• Achieved record sales for RADWIMPS' album, exceeding 200,000 copies.
• Takuya Kimura's album sold over 26,000 copies, outperforming all other platforms in China.
• Strong social engagement with 92% of Japanese music fans preferring apps like NetEase for sharing music.
• Over 800 million registered users and 30 million tracks available.

Negative

• None.

HANGZHOU, China, Aug. 12, 2020 /PRNewswire/ -- NetEase Cloud Music, a leading interactive music streaming service provider in China, has been rated as China's platform of choice for fans of Japanese music, according to a recent report published by "Small Antlers Think Tank," a third-party Chinese research institution in music industry. The report, which polls approximately 100,000 respondents in China, also identifies the primary drivers of NetEase Cloud Music's popularity: The platform's proven copyright management capabilities, strong social community, and differentiated functions, such as personalized recommendations.

Proven Copyright Management Capabilities

Over the past few years, NetEase Cloud Music has expanded its library to include various Japanese music content, including Japanese animation, game, J-pop and classical music. Small Antlers' report highlights RADWIMPS as an example. In 2019, the popular Japanese band released its digital album "Weathering with You (complete version)" on NetEase Cloud Music, and sold more than 200,000 copies, setting a new record for the highest sales of a digital Japanese music album in China, said the report. Small Antlers also reports that by leveraging its capabilities of professional copyright management and consistent product innovation, NetEase Cloud Music has established itself as a trusted partner and first choice for well-known Japanese copyright holders. Entering 2020, NetEase Cloud Music has announced its copyright cooperation in Japan with Johnny & Associates, Studio Ghibli and BPMTokyo. The platform continues to enjoy great popularity among its users, with consistently high sales of Japanese artists' albums. Recent examples include the debut of Takuya Kimura's solo album "Go with the Flow," which sold more than 26,000 copies on the platform, surpassing the sum of sales on all other music streaming platforms in China.

Strong Social Interaction

Through in-depth interviews, the report finds that 92% of Japanese music fans in China are more willing to listen to and share songs they love via music applications where they find it easier to resonate with other music fans. On NetEase Cloud Music, the "Comment" area has become one of the most popular functions for users to communicate and connect with others. The report concluded that 61% of NetEase Cloud Music's users read comments and around 25% of users write comments. One example cited was the song "Lemon" by Yonezu Kenshi, which has received more than 270,000 comments, with the most popular one garnering nearly 660,000 "likes" on the platform. In addition to the highly active "Comment" section, NetEase Cloud Music also launched "Cloud Village," which builds up diversified interest-based communities for users and encourages the creation of music blogs (Mlog) and other user-generated content (UGC).

Personalized Content Recommendations

The report mentions that personalized recommendations are the primary means for Japanese music fans in China to discover songs on music applications. NetEase Cloud Music has developed and refined its recommendation algorithm to help users easily find more songs through "Private FM" and daily recommendations.

Launched in April 2013, NetEase Cloud Music has grown into one of China's most widely recognized music platforms, and a gathering place for China's Japanese music lovers. As it continues to establish copyright collaborations with famous international labels and record companies globally, NetEase Cloud Music strives to facilitate exchanges and communication about music, between China and the world.

About NetEase Cloud Music

Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999), NetEase Cloud Music is a leading interactive music streaming service provider in China with more than 800 million registered users and over 30 million tracks. Dedicated to providing an elevated user experience, NetEase Cloud Music provides precise, personalized recommendations, promotes user interaction and creates a strong social community. Its focus on discovering and promoting emerging musicians has made NetEase Cloud Music a destination of choice for exploring new and independent music among music enthusiasts in China. The platform has been recognized as the most popular entertainment app among China's vibrant Generation Z community.

Please see http://music.163.com/ for more information.

Twitter: https://twitter.com/NetEase_Global   

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SOURCE NetEase Cloud Music

FAQ

What recent recognition did NetEase Cloud Music receive regarding Japanese music?

NetEase Cloud Music was rated as China's leading platform for Japanese music, according to a report from Small Antlers Think Tank.

What factors contribute to NetEase Cloud Music's popularity among users?

The platform's strong copyright management, social interaction features, and personalized content recommendations are the main contributors to its popularity.

How many registered users does NetEase Cloud Music have?

NetEase Cloud Music has over 800 million registered users.

What record did RADWIMPS achieve with their digital album on NetEase Cloud Music?

RADWIMPS sold over 200,000 copies of their digital album 'Weathering with You,' setting a record for Japanese music sales in China.

How did Takuya Kimura's album perform on NetEase Cloud Music?

Takuya Kimura's solo album 'Go with the Flow' sold more than 26,000 copies on NetEase Cloud Music, surpassing sales on all other Chinese music streaming platforms.