NetEase Cloud Music Acquires Exclusive 30-Day Premiere for Kakao Entertainment's Latest K-POP Hits in China
NetEase Cloud Music has secured an exclusive 30-day premiere rights for Kakao Entertainment's new K-POP releases in China, starting October 24, 2024. This follows their May 2024 partnership that made Kakao's entire music catalog available on the platform. The collaboration features content from popular artists like IU, Jay Park, and STAYC. NetEase Cloud Music has demonstrated strong engagement with Kakao's content, with IU's songs receiving over ten thousand comments and Lee Yong Ji's 'Small Girl' accumulating over 550,000 bookmarks. The platform maintains copyright partnerships with other major Korean music companies including SM Entertainment, YG Entertainment, and JYP.
NetEase Cloud Music ha acquisito i diritti di anteprima esclusiva per 30 giorni per i nuovi rilasci K-POP di Kakao Entertainment in Cina, a partire dal 24 ottobre 2024. Questo segue la loro partnership di maggio 2024, che ha reso disponibile l'intero catalogo musicale di Kakao sulla piattaforma. La collaborazione include contenuti di artisti popolari come IU, Jay Park e STAYC. NetEase Cloud Music ha dimostrato un forte coinvolgimento con i contenuti di Kakao, con le canzoni di IU che hanno ricevuto oltre diecimila commenti e 'Small Girl' di Lee Yong Ji che ha accumulato oltre 550.000 segnalibri. La piattaforma mantiene partnership di copyright con altre importanti aziende musicali coreane tra cui SM Entertainment, YG Entertainment e JYP.
NetEase Cloud Music ha conseguido derechos exclusivos de estreno por 30 días para los nuevos lanzamientos de K-POP de Kakao Entertainment en China, comenzando el 24 de octubre de 2024. Esto sigue a su asociación de mayo de 2024, que hizo que todo el catálogo musical de Kakao estuviera disponible en la plataforma. La colaboración presenta contenido de artistas populares como IU, Jay Park y STAYC. NetEase Cloud Music ha demostrado un fuerte compromiso con el contenido de Kakao, con las canciones de IU recibiendo más de diez mil comentarios y 'Small Girl' de Lee Yong Ji acumulando más de 550,000 marcadores. La plataforma mantiene asociaciones de derechos de autor con otras grandes compañías musicales coreanas, incluyendo SM Entertainment, YG Entertainment y JYP.
NetEase Cloud Music는 Kakao Entertainment의 새로운 K-POP 발매에 대해 중국에서 30일간의 독점 프리미어 권리를 확보했습니다. 2024년 10월 24일부터 시작되며, 이는 2024년 5월에 Kakao의 전체 음악 카탈로그를 플랫폼에서 이용 가능하게 만든 파트너십의 연장입니다. 이 협력은 IU, Jay Park 및 STAYC와 같은 인기 아티스트의 콘텐츠를 포함합니다. NetEase Cloud Music는 Kakao의 콘텐츠에 대한 강한 참여를 보여주었으며, IU의 노래는 1만 건 이상의 댓글을 받았고 Lee Yong Ji의 '소녀'는 55만 개 이상의 북마크를 기록했습니다. 이 플랫폼은 SM Entertainment, YG Entertainment 및 JYP를 포함한 다른 주요 한국 음악 회사들과 저작권 파트너십을 유지하고 있습니다.
NetEase Cloud Music a obtenu des droits de première exclusifs de 30 jours pour les nouvelles sorties K-POP de Kakao Entertainment en Chine, à partir du 24 octobre 2024. Cela fait suite à leur partenariat de mai 2024, qui a rendu le catalogue musical entier de Kakao disponible sur la plateforme. La collaboration comprend du contenu d'artistes populaires tels qu'IU, Jay Park et STAYC. NetEase Cloud Music a démontré un fort engagement avec le contenu de Kakao, les chansons d'IU recevant plus de dix mille commentaires et 'Small Girl' de Lee Yong Ji accumulant plus de 550 000 signets. La plateforme maintient des partenariats en matière de droits d'auteur avec d'autres grandes sociétés musicales coréennes, notamment SM Entertainment, YG Entertainment et JYP.
NetEase Cloud Music hat sich die exklusiven Premiere-Rechte für 30 Tage an den neuen K-POP-Veröffentlichungen von Kakao Entertainment in China gesichert, beginnend am 24. Oktober 2024. Dies folgt auf ihre Partnerschaft im Mai 2024, die es ermöglichte, das gesamte Musik-Katalog von Kakao auf der Plattform anzubieten. Die Zusammenarbeit umfasst Inhalte von beliebten Künstlern wie IU, Jay Park und STAYC. NetEase Cloud Music hat ein starkes Engagement mit den Inhalten von Kakao gezeigt, wobei die Lieder von IU über zehntausend Kommentare erhielten und Lee Yong Jis 'Small Girl' über 550.000 Lesezeichen sammelte. Die Plattform pflegt urheberrechtliche Partnerschaften mit anderen großen koreanischen Musikunternehmen, darunter SM Entertainment, YG Entertainment und JYP.
- Secured exclusive 30-day premiere rights for new K-POP releases
- Strong user engagement metrics with over 550,000 bookmarks for featured content
- Expanded music catalog through partnerships with major Korean entertainment companies
- Strategic positioning in the growing K-POP market segment
- None.
Insights
This strategic partnership marks a significant expansion in NetEase Cloud Music's K-POP content offering and competitive position in China's streaming market. The 30-day exclusive premiere rights for Kakao Entertainment's new releases provide a important competitive advantage in the lucrative Chinese streaming market, particularly among younger demographics.
The deal's value is enhanced by Kakao's impressive roster including IU and STAYC, whose previous releases have shown strong engagement metrics on the platform - with IU's songs generating thousands of comments and Lee Yong Ji's track achieving 550,000 bookmarks. This engagement data suggests strong monetization potential through increased user retention and subscription growth.
Building on existing partnerships with major Korean labels like SM Entertainment and JYP, this exclusivity deal strengthens NetEase's position against competitors like Tencent Music. The focus on premium K-POP content aligns with growing Chinese consumer demand for Korean entertainment, potentially driving both user growth and revenue streams.
Kakao Entertainment boasts a broad portfolio that spans music, online fiction and comics, film, and media. The company's music division features an expansive library with over tens of thousands of tracks from hundreds of renowned artists. By leveraging its global music distribution network, Kakao Entertainment is rapidly expanding its international footprint. The line-up includes top artists like IU, Jay Park, Kiss of Life, Lee Yong Ji, N.Flying, STAYC, The BOYZ, as well as original soundtracks such as "My Destiny" from My Love from the Star and "That Woman" from Secret Garden.
In May 2024, the two companies formed a business partnership, making Kakao's entire music catalog available on the NetEase Cloud Music platform. This new collaboration deepens their cooperation, providing Chinese listeners instant access to the latest tracks from Kakao Entertainment's artists. The arrangement allows NetEase fans to enjoy the newest and most innovative K-POP content ahead of those on other platforms.
As a preferred online music platform in
Both companies have high expectations for the strategic partnership. Kakao Entertainment recognizes NetEase Cloud Music's extensive influence among young Chinese listeners and is confident that the partnership will boost the popularity of K-POP content in
Previously, NetEase Cloud Music established copyright partnerships with prominent Korean music companies, including SM Entertainment, YG Entertainment, JYP, and CJ ENM, consistently delivering quality K-POP content to music fans. Looking ahead, NetEase Cloud Music remains committed to expanding collaborations with global partners in the music copyright, aiming to provide Chinese music lovers with a more comprehensive and superior music content library, along with enhanced listening experiences.
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SOURCE NetEase Cloud Music
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