NetApp’s Partner Sphere Program Addresses the Complex Demands of Today’s Flash and Cloud Customers

Rhea-AI Summary

NetApp (NASDAQ: NTAP) launches Partner Sphere Program, aiming to drive a partner-first culture, increase flash revenue, accelerate cloud adoption, and provide partner-led solutions and services. The program offers unified engagement models, incentivizes tiering system, and focuses on partner-led services, with testimonials from HwaCom Systems, World Wide Technology, Insight, and Eviden.

Partner-first program approach incentivizes alignment with NetApp’s strategy while delivering greater customer value and accelerated growth

SAN JOSE, Calif.--(BUSINESS WIRE)-- NetApp^® (NASDAQ: NTAP), a global cloud-led, data-centric software company, today announced the launch of its Partner Sphere Partner Program. This program further solidifies NetApp’s commitment to driving a partner-first culture that creates an ecosystem of collaboration and innovation to capture greater market share by growing flash revenue, accelerating cloud adoption, and leveraging partner-led solutions and services.

Partner Sphere provides a unified engagement model where partners can move seamlessly between sell-to, sell-through, and sell-with sales motions that accelerate their revenue by driving customer-based outcomes and outpacing competition.

“We view partnership as a power play and, with the Partner Sphere Program, NetApp is redefining how we work with partners to create real competitive advantage and drive appreciable business outcomes for both our partners and our customers,” said Jenni Flinders, Senior Vice President, Worldwide Partner Organization at NetApp. “Our new engagement models and tiering system incentivize and accelerate our partners’ reach in flash and cloud with reciprocal value that increases as partners move up program tiers.”

NetApp believes that partner-led services are a distinguishing element of Partner Sphere. The program offers 11 Services Certified tracks and 19 Solution Competencies aligned to 3 key focus areas that enable partners to expand their services portfolio and become trusted advisors to their customers--unlocking greater value, and accelerating revenue growth through ongoing service engagements.

Here's what Partners are saying:

“We were so confident in NetApp that we became one of its pioneering partners even before the company’s Taiwan office opened and never looked back,” said Gary Chen, General Manager at HwaCom Systems, Inc. “Together for 30 years, HwaCom and NetApp have evolved and grown, and we remain one of Taiwan’s largest partners. We look forward to optimizing the Partner Sphere program’s updates to increase innovation and drive growth with customer solutions that create competitive advantage in a challenging market.”

“WWT is excited to be a NetApp Prestige Partner within the new Partner Sphere program,” said Bob Olwig, Executive Vice President of Global Partner Alliance at World Wide Technology. “NetApp’s transformation to a solution competency-led program demonstrates their commitment to providing customer-focused outcomes. It aligns extremely well with WWT’s engagement approach to provide best-of-breed solutions and services offerings, holistically focused on data management simplicity and security.”

“The NetApp team managing the relationship with Insight, and the entire Worldwide Partner Organization, truly defines the meaning of partner,” said Matt Collins, Vice President of Strategic Alliances at Insight. “With a keen understanding of Insight’s business objectives and priorities, the NetApp Partner team continuously strives to improve relevance, develop internal and external relationships, and create joint offerings with Insight to meet the needs of our collective clients. In addition, together, we share a constant desire to “lean in” to emerging technologies that offer a unique and differentiated view; from as-a-service, to integrated multi-hybrid cloud first, to leveraging artificial intelligence across the industry landscape, the desire to create and execute campaigns to raise awareness and deliver projects is a constant that cannot be overstated.”

"Eviden is delighted to join Partner Sphere and bring increased value to our customers through our collaborations with NetApp," said Nicolas Rouby, Global Alliance Manager, AI & Business computing at Eviden an Atos company. “Using NetApp solutions, Eviden already delivers industry leading application management solutions to the market, including the highly scalable BullSequana SH enterprise servers and AFF storage. We also use up to 260 NetApp storage nodes in our Google Cloud Bare Metal solution in more than 2000 deployed BullSequana S servers.”

NetApp continues to work with its ecosystem of partners to drive customer success, accelerate its reach in the market, and expand future business opportunities through product enhancements.

Additional Resources

NetApp changes the partnership game with new Partner-centered engagement model
NetApp Partner Sphere Program

About NetApp

NetApp is a global, cloud-led, data-centric software company that empowers organizations to lead with data in the age of accelerated digital transformation. The company provides systems, software, and cloud services that enable them to run their applications optimally from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises. With solutions that perform across diverse environments, NetApp helps organizations build their own data fabric and securely deliver the right data, services, and applications to the right people—anytime, anywhere. Learn more at www.netapp.com or follow us on Twitter, LinkedIn, Facebook, and Instagram.

NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230801675707/en/

Media Contact: 

Kenya Hayes 

NetApp 

kenya.hayes@netapp.com 

Investor Contact: 

Kris Newton 

NetApp 

kris.newton@netapp.com 

Source: NetApp, Inc.

FAQ

What is the new program launched by NetApp?

NetApp has launched the Partner Sphere Program, aiming to drive a partner-first culture and provide partner-led solutions and services.

What are the key focus areas of the Partner Sphere Program?

The program focuses on increasing flash revenue, accelerating cloud adoption, and providing partner-led solutions and services.

What are some testimonials from partners about the program?

Testimonials from HwaCom Systems, World Wide Technology, Insight, and Eviden highlight the positive impact of the program on their partnerships with NetApp.

How does the program incentivize partners?

The program offers a tiering system that incentivizes partners to increase their reach in flash and cloud with reciprocal value that increases as partners move up program tiers.

What does NetApp believe is a distinguishing element of Partner Sphere?

NetApp believes that partner-led services are a distinguishing element of the Partner Sphere Program, offering 11 Services Certified tracks and 19 Solution Competencies aligned to 3 key focus areas.

What are the key outcomes for partners participating in the program?

Partners can expect to expand their services portfolio, become trusted advisors to their customers, unlock greater value, and accelerate revenue growth through ongoing service engagements.